Director, Sports Media - North America

Better Collective; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

Better Collective is seeking a Director Sports Media North America to oversee the performance and strategy for key media brands. This pivotal role involves managing P&L, leading a diverse team, and driving growth through strategic planning and collaboration. Ideal candidates will have significant digital media experience and a proven ability to guide editorial and commercial teams towards success.

Benefits

Generous compensation package

Paid parental leave

Life and disability insurance

RRSP matching

Opportunities for growth

Qualifications

• 5 years of experience in digital media, ideally in online publishing.
• Proven track record in P&L management and revenue growth.
• Strong understanding of audience development and media operations.

Responsibilities

• Own regional P&L and oversee a team of product and editorial leads.
• Drive growth across KPIs including media revenue and audience engagement.
• Collaborate with commercial teams for media agency deals and partnerships.

Skills

P&L Management

Audience Development

Content Monetization

Business Operations

SEO

Tools

Google Analytics

Marfeel

Compass

Job description

We are a leading digital sports media group with an expansive global footprint supporting a portfolio that includes brands like Action Network Playmaker Rotogrinders HLTV and The Nation Network. These brands collectively generate over 400 million monthly visits. At Better Collective we passionately believe in the power of sports to unite and inspire. Our innovative fanfocused approach is transforming the way sports content is consumed and shared.

As part of our winning team we value respect creativity and fun. We thrive in a dynamic environment where collaborative efforts fuel innovation and you have the opportunity to influence the continuously evolving sports media landscape. Better Collective is where your voice can make a difference and you are encouraged to enjoy the journey. More than just colleagues we are a community that celebrates victories learns from challenges and grows together. Whether youre a sports enthusiast or simply curious Better Collective is the perfect place for your talents to shine and make a real impact.

Join us and be part of this thrilling journey!

You are...

The Director Sports Media North America responsible for the performance and strategic direction of Better Collectives media properties in the region including Yardbarker The Nation Network (TNN) Bolavip USA and World Soccer Talk . You will own the regional P&L oversee a team of product and editorial leads and plays a central role in aligning commercial content and product strategy.

The ideal candidate is an experienced digital media executive with a strong background in publishing audience development and business operations. You will report directly to the VP Global of Sports Media and be a key member of the Senior Leadership Team participating in monthly meetings and quarterly business reviews.

You will...

Own the P&L management of five key brands and the consolidated financial performance of the North American media business.

Lead a team of direct reports including product owners and editorial leads ensuring alignment with strategic and commercial objectives.

Drive growth across key KPIs including media revenue EBITDA affiliation revenue audience reach pageviews and engagement metrics .

Shape and execute a regional strategy focused on operational efficiency brand expansion and commercial readiness for major events like the FIFA World Cup 2026 .

Collaborate closely with the North American commercial team to support and close media agency deals brand partnerships and sponsorshipsparticularly within sports betting and general market advertising.

Work with analytics platforms (e.g. Google Analytics Marfeel Compass ) to monitor audience behavior and performance trends across all brands.

Align with global product tech and editorial teams to ensure consistency best practices and shared vendor usage across the division.

Job requirements

You have...

5 years of experience in digital media ideally in online publishing editorial operations or contentdriven business models.

Proven track record in P&L management business leadership and driving revenue growth.

Strong understanding of audience development SEO content monetization and media operations.

Experience working crossfunctionally with commercial editorial and product / tech teams .

Comfortable analyzing data and KPIs to make informed decisions and guide strategic initiatives.

Excellent communication team leadership and stakeholder management skills.

Based in Toronto Canada and available to work from the office as needed.

Familiarity with analytics and performance tools such as Google Analytics Marfeel Compass or similar.

What We Offer...

A generous compensation package and paid time off

Life and disability insurance

RRSP matching

Paid parental leave

Opportunities for growth

A supportive fun and kind team dedicated to your success

We proudly maintain a workplace free from discrimination and believe that diversity in experience perspectives and backgrounds fosters a better environment for our employees and a superior product for our users and community.

Onsite

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