Director, Sports Media - North America

Better Collective; Toronto; On-site; CAD 120,000 - 150,000; Full time

Job summary

A leading digital sports media group seeks a Director for Sports Media in North America. This role involves overseeing P&L management, leading a team, and driving growth across key performance indicators. The ideal candidate has extensive experience in digital media and a proven track record in business leadership. Join a supportive team that values creativity and innovation in a dynamic environment.

Benefits

generous compensation package

paid time off

comprehensive health benefits

life and disability insurance

RRSP matching

paid parental leave

opportunities for growth

Qualifications

• 5+ years of experience in digital media, ideally in online publishing.
• Proven track record in P&L management and business leadership.

Responsibilities

• Own the P&L management of five key brands.
• Drive growth across key KPIs, including media revenue and audience reach.
• Collaborate with commercial teams to support media agency deals.

Skills

P&L management

audience development

SEO

content monetization

team leadership

Tools

Google Analytics

Marfeel Compass

Job description

We are a leading digital sports media group with an expansive global footprint, supporting a portfolio that includes brands like Action Network, Playmaker, Rotogrinders, HLTV, and The Nation Network. These brands collectively generate over 400 million monthly visits. At Better Collective, we passionately believe in the power of sports to unite and inspire. Our innovative, fan-focused approach is transforming the way sports content is consumed and shared.

As part of our winning team, we value respect, creativity, and fun. We thrive in a dynamic environment where collaborative efforts fuel innovation, and you have the opportunity to influence the continuously evolving sports media landscape. Better Collective is where your voice can make a difference, and you are encouraged to enjoy the journey. More than just colleagues, we are a community that celebrates victories, learns from challenges, and grows together. Whether you're a sports enthusiast or simply curious, Better Collective is the perfect place for your talents to shine and make a real impact.

Join us and be part of this thrilling journey!

You are...

The Director, Sports Media – North America, responsible for the performance and strategic direction of Better Collective’s media properties in the region, including Yardbarker, The Nation Network (TNN), Bolavip USA, and World Soccer Talk. You will own the regional P&L, oversee a team of product and editorial leads, and plays a central role in aligning commercial, content, and product strategy.

The ideal candidate is an experienced digital media executive with a strong background in publishing, audience development, and business operations. You will report directly to the VP Global of Sports Media and be a key member of the Senior Leadership Team, participating in monthly meetings and quarterly business reviews.

You will...

• Own the P&L management of five key brands and the consolidated financial performance of the North American media business.

• Lead a team of direct reports, including product owners and editorial leads, ensuring alignment with strategic and commercial objectives.

• Drive growth across key KPIs, including media revenue, EBITDA, affiliation revenue, audience reach, pageviews, and engagement metrics.

• Shape and execute a regional strategy focused on operational efficiency, brand expansion, and commercial readiness for major events like the FIFA World Cup 2026.

• Collaborate closely with the North American commercial team to support and close media agency deals, brand partnerships, and sponsorships—particularly within sports betting and general market advertising.

• Work with analytics platforms (e.g., Google Analytics, Marfeel Compass) to monitor audience behavior and performance trends across all brands.

• Align with global product, tech, and editorial teams to ensure consistency, best practices, and shared vendor usage across the division.

You have...

• 5+ years of experience in digital media, ideally in online publishing, editorial operations, or content-driven business models.

• Proven track record in P&L management, business leadership, and driving revenue growth.

• Strong understanding of audience development, SEO, content monetization, and media operations.

• Experience working cross-functionally with commercial, editorial, and product/tech teams.

• Comfortable analyzing data and KPIs to make informed decisions and guide strategic initiatives.

• Excellent communication, team leadership, and stakeholder management skills.

• Based in Toronto, Canada and available to work from the office as needed.

• Familiarity with analytics and performance tools such as Google Analytics, Marfeel Compass, or similar.

What We Offer...

• A generous compensation package and paid time off

• Comprehensive health benefits cover medical, dental, and vision

• Life and disability insurance

• RRSP matching

• Paid parental leave

• Opportunities for growth

• A supportive, fun, and kind team dedicated to your success

We proudly maintain a workplace free from discrimination and believe that diversity in experience, perspectives, and backgrounds fosters a better environment for our employees and a superior product for our users and community.