Sales Manager-Canada

Xe.com; Toronto; Hybrid; CAD 150,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

3 weeks paid vacation

Healthcare and insurance benefits

Matched RRSP contribution

Volunteering day for charity

Job summary

A global currency service provider in Toronto is seeking a modern sales leader to lead their SMB Payments sales team. This role is crucial for acquiring and growing small and medium-sized businesses through both outbound engagement and digital conversion. The ideal candidate will have strong leadership skills, a proven track record in fintech sales, and an analytical approach to data-driven decision making. This hybrid opportunity offers competitive compensation, comprehensive benefits, and supports diverse recruitment practices.

Qualifications

• Proven experience leading SMB or mid-market sales teams in fintech or SaaS.
• Strong understanding of customer acquisition strategies.
• Ability to balance outbound sales with inbound optimization.

Responsibilities

• Lead and coach a team of SMB sales professionals for customer acquisition.
• Partner with marketing to convert inbound leads.
• Design experiments to improve conversion rates.

Skills

Leadership of sales teams

Digital lead generation

Funnel management

Data-driven decision making

Collaboration with cross-functional teams

Job description

Description

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

About This Role

We’re looking for a modern sales leader who combines the discipline of traditional selling with the mindset of a digital growth operator. You’ll lead Xe’s SMB Payments sales team in North America – a group focused on acquiring and growing small and medium-sized businesses through both outbound engagement and digital inbound conversion.

This role is perfect for someone who understands how to build and manage a high-performing sales team, but also knows how to use data, funnel metrics, and digital assets to find and convert high-potential customers. This is a hybrid role based out of our Toronto office, 3 days a week. This role is an existing position within the SMB Payments sales organization.

OUR PRINCIPLES

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery.
• RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility.
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community.

Core Responsibilities

• Lead and coach a team of SMB sales professionals focused on new customer acquisition and growth.
• Partner with digital, marketing, and product teams to convert inbound SMB leads generated from Xe’s website and campaigns (15M+ monthly visitors, thousands of business sign-ups).
• Design and execute test‑and‑learn experiments to improve conversion rates, activation, and retention.
• Oversee pipeline management, forecasting, and performance metrics (lead‑to‑close conversion, CAC, LTV, ROAS).
• Build and manage key partnerships to expand Xe’s reach within the SMB ecosystem.
• Ensure consistent, compliant, and customer‑centric sales practices across the team.
• Translate data insights into sales action plans and performance coaching.

Position Requirements

• Proven experience leading SMB or mid‑market sales teams in fintech, SaaS, or payments.
• Strong understanding of digital lead generation, funnel management, and customer acquisition strategies.
• Skilled at balancing team‑driven outbound sales with data‑driven inbound optimization.
• Hands‑on leader who can both set strategy and coach execution.
• Curious and analytical — fluent in performance metrics and experimentation.
• Collaborative mindset; thrives in cross‑functional environments with marketing and product teams.
• Background in payments, FX, or financial technology preferred but not essential.

Perks & Benefits

• Competitive salary ranging from $150,000CAD to $170,000CAD plus discretionary bonus.
• 3 weeks paid vacation, 6 personal days, and paid day off for your Birthday.
• Healthcare, Life & Disability insurance.
• Matched employer RRSP contribution (subject to limits).
• Discounted Euronet Employee Share Purchase Plan (ESPP).
• Plumm Mental Health and Wellbeing.
• Volunteering day for a charity of your choice.

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects. At Xe we are committed to making our recruitment practices barrier‑free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long‑term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us at [e-mail].

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.