Director Sales Experience

Northbridge Financial Corporation; Toronto; Hybrid; CAD 140,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Employee share purchase plan

Pension plans

RRSP

Staff insurance discounts

Health benefits

Education assistance (CIP/FCIP/CRM)

Job summary

Northbridge Financial Corporation in Canada seeks a Director, Sales Experience to lead national sales strategies and elevate the broker and customer experience. You will collaborate with the Vice President, Sales & Distribution, Regional Sales Leaders, and executives to align programs with business goals.

The role focuses on developing national sales programs, driving growth initiatives, and championing sales technology projects that empower teams to succeed.

Qualifications

• Post-secondary education in Business, Marketing, Commerce, or a related field (or equivalent).
• 7–10 years of progressive experience in Property & Casualty Insurance, Business Development, Sales, or related discipline.
• Minimum of 5 years of demonstrated leadership experience.
• Experience developing and implementing sales strategies and growth initiatives.
• Strong knowledge of insurance products, distribution channels, market dynamics, and broker relationships.
• Exceptional communication, presentation, and relationship-building skills.
• Ability to influence, collaborate, and lead in a fast-paced environment.

Responsibilities

• Leading strategic initiatives and sales programs while monitoring performance against key metrics.
• Building strong partnerships and fostering collaboration with Regional Sales Leaders, Business Development Managers, and key stakeholders.
• Driving sales effectiveness through reporting, analytics, process improvements, and performance measurement.
• Providing leadership, coaching, and mentorship to teams and sales champions to drive high performance and continuous improvement.
• Communicating effectively and influencing stakeholders at all levels of the organization.

Skills

Leadership

Strategic planning

Sales management

Communication

Stakeholder management

Analytical thinking

Mentoring

Education

Business/Marketing/Commerce

8+ years in insurance/sales

Leadership experience (5+ y)

Job description

What it’s like to be a Northbridge Director, Sales Experience

As a Director, Sales Experience, you will play a key leadership role in shaping and executing Northbridge’s national sales strategies while enhancing the customer and broker experience. You will work closely with the Vice President, Sales & Distribution, Regional Sales Leaders, and executive stakeholders to drive strategic growth, sales effectiveness, and operational excellence across the organization. At Northbridge, our Sales & Distribution team is committed to building strong broker partnerships, delivering exceptional customer experiences, and driving profitable growth.

The Director, Sales Experience is responsible for developing and implementing national sales programs, leading strategic growth planning initiatives, and championing sales technology projects that empower our teams to succeed. This role also fosters a culture of collaboration, innovation, and customer‑centricity while ensuring sales strategies align with our broader business objectives. Our Director, Sales Experience is a strategic thinker, influential leader, and strong relationship builder who thrives on turning ideas into action and driving measurable results.

We want your talent.

• Leading strategic initiatives and sales programs while monitoring performance against key metrics and business objectives
• Building strong partnerships and fostering collaboration with Regional Sales Leaders, Business Development Managers, and key stakeholders across the organization
• Driving sales effectiveness through reporting, analytics, process improvements, and performance measurement
• Providing leadership, coaching, and mentorship to teams and sales champions to drive high performance and continuous improvement
• Communicating effectively and influencing stakeholders at all levels of the organization

• Post‑secondary education in Business, Marketing, Commerce, or a related field, or an equivalent combination of education and experience
• Minimum 7-10 years of progressive experience in Property & Casualty Insurance, Business Development, Sales, or a related discipline
• Minimum of 5 years of demonstrated leadership experience
• Demonstrated experience developing and implementing sales strategies and business growth initiatives
• Strong knowledge of insurance products, distribution channels, market dynamics, and broker relationships
• Exceptional communication, presentation, and relationship‑building skills
• Proven ability to influence, collaborate, and lead in a fast‑paced environment

We really mean it when we say we put you first.

Here are a few ways how:

• Hybrid work! We have a flexible hybrid model that allows you to work from home up to 2 days per week, with added flexibility for when you really need it.
• We offer competitive salaries and support your financial health through our employee share purchase plan, pension plans, RRSP, discounts on staff insurance, and more!
• We help you prioritize your well‑being from day one through flexible health benefits, early leave days, wellness programs, rewards, and recognition programs.
• We’re invested in helping you grow in your career through education assistance to complete your CIP, FCIP, CRM or other courses desired, internal mobility, Leadership training and mentoring programs.
• We’re committed to pay transparency and fairness.

Who we are:

We’re Northbridge Insurance. We’re proud to work with Canada’s most trusted commercial broker networks. We have a reputation for being one of Canada’s leading commercial insurance providers. Our employees are dedicated to understanding the needs of our customers and creating solutions that help Canadian businesses have a safer and brighter future. We’re a company of passionate people who put people first. Do you want to join a team that believes in working hard – and having fun at work – all while making a difference? Look no further than Northbridge. At Northbridge Financial we embrace and celebrate you and are committed to creating an inclusive workplace for all! No matter who you are or what makes you unique, we welcome you. Please let us know how we can assist or accommodate you during the selection process. Northbridge Financial Corporation is a leading commercial property and casualty insurance company that’s been helping protect Canadian businesses for more than 90 years. We’re 100% Canadian! We offer a wide range of creative solutions to our customers through our Northbridge Insurance, TruShield Insurance and Federated Insurance brands where we strive to create a fair and friendly culture. By continually striving to challenge the status quo, and by focusing on helping our customers, we’ve been able to build our reputation as one of Canada’s largest commercial insurance providers.

The base salary range for this position is $140,000 – $180,000, which reflects the expected base pay for the position. The actual base salary offered may vary depending on your experience, skills, and alignment with the role.

We also want to be transparent about our hiring process. While one of our systems includes AI capabilities, over 99% of our screening is done by real people. We believe in thoughtful, human‑centered hiring decisions and are committed to giving every application the attention it deserves.