Director, Product Marketing Manager (Commerce)

Coveo Solutions Inc.; Montreal; On-site; CAD 140,000 - 210,000; Full time

Job summary

Coveo is seeking a Director, Product Marketing Manager to own the product marketing strategy for our Commerce solution. You will shape positioning, messaging, and growth priorities while leading a high-performing team across Product, Sales, and Demand Generation.

This role emphasizes storytelling, market insight, and cross-functional collaboration to drive pipeline and revenue. If you bring enterprise commerce expertise and a track record of influencing executive stakeholders, join us and help

Qualifications

• 7+ years in marketing, including 3+ years in product marketing within ecommerce or digital commerce.
• Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
• Experience leading or mentoring team members and driving performance
• Strong strategic thinking and ability to connect insights to business outcomes

Responsibilities

• Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
• Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
• Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
• Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
• Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
• Elevate sales enablement and customer storytelling to strengthen market presence and win rates

Skills

Go-to-market strategy

Team leadership

Storytelling

Strategic thinking

Analytics for pipeline

Enterprise commerce

Executive stakeholder management

Tools

AI platforms

Job description

Define the narrative. Shape the future of commerce.

What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.

You’ll lead product marketing for our Commerce solution, influencing cross‑functional strategy and scaling a high‑performing team. If you’re excited by ownership, visibility, and shaping growth at scale, this is your playground.

As our Director, Product Marketing Manager, you will:

• Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives


• Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards


• Own and evolve the go‑to‑market strategy to drive acquisition and expansion across channels


• Develop differentiated positioning and messaging grounded in customer, market, and competitive insights


• Partner cross‑functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact


• Elevate sales enablement and customer storytelling to strengthen market presence and win rates

Here is what will qualify you for the role:

• 7+ years in marketing, including 3+ years in product marketing within ecommerce or digital commerce


• Proven experience defining and executing go‑to‑market strategies with Product, Sales, and Marketing leadership


• Experience leading or mentoring team members and driving performance


• Strong strategic thinking and ability to connect insights to business outcomes

What will make you stand out:

• Experience in enterprise technology, particularly artificial intelligence AI-driven platforms


• Experience influencing executive stakeholders and contributing to company‑level strategy


• Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact


• Exceptional storytelling skills, translating complex concepts into clear, compelling narratives

Do you think you can bring this role to life? Or add your own color? You don't need to check every single box, but because this role leads the strategy for our Commerce business, we're looking for someone who already brings deep expertise in enterprise commerce and can quickly become a trusted voice within the organization and the market.

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [e-mail] to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.