Strategic Field Marketing Manager — Customer Growth

Coveo; Montreal (administrative region); On-site; CAD 90,000 - 120,000; Full time

Job summary

Coveo is seeking a Customer Field Marketing Manager to translate customer insights into targeted programs that drive adoption, renewal, and growth across regional accounts.

You will collaborate with Account Management, Customer Success, Sales, and Marketing to design executive events, ABM campaigns, and account-based experiences that strengthen relationships and create measurable opportunities.

Qualifications

• 4+ years of experience in customer, field, or account-based marketing within business-to-business enterprise software, with experience building programs that contribute to customer growth and commercial outcomes.
• Experience partnering closely with Account Management, Customer Success, or Sales teams to turn account priorities and customer insights into marketing programs that support adoption, renewal, or expansion.
• Track record developing and executing programs for senior executives and strategic accounts, from targeted campaigns to in-person customer experiences.
• Strong program and project management skills, with the ability to manage multiple initiatives and stakeholders while measuring their impact and continuously improving performance.

Responsibilities

• Develop and execute regional customer marketing programs, including executive dinners, roundtables, advisory sessions, and customer events that strengthen relationships with strategic accounts and create expansion opportunities.
• Partner with Global Account Management and Customer Success to identify customers with growth potential and translate account priorities into targeted marketing programs that support adoption, renewal, and expansion.
• Build and execute account-based marketing programs for existing customers, using account insights and priorities to reach the right stakeholders with relevant experiences, campaigns, and content.
• Work closely with regional sales leaders and account teams to understand customer needs, renewal risks, and growth opportunities, and determine where marketing can have the greatest impact.
• Measure the commercial impact of your programs, tracking how marketing creates, influences, and accelerates renewal and expansion opportunities, and use those insights to continuously improve your approach.

Skills

Customer marketing

ABM campaigns

Executive programs

Program management

Sales partnership

Tools

Salesforce

Marketo

HubSpot

6sense

Job description

Coveo is seeking a Customer Field Marketing Manager to translate customer insights into targeted programs that drive adoption, renewal, and growth across regional accounts.

You will collaborate with Account Management, Customer Success, Sales, and Marketing to design executive events, ABM campaigns, and account-based experiences that strengthen relationships and create measurable opportunities.