Director, Paid Media

Believeco Partners Ltd; Calgary; On-site; CAD 100,000 - 120,000; Full time

Job summary

A leading company in Calgary is seeking a Director of Paid Media to manage client relationships and oversee paid media campaigns. The role requires strategic planning, performance measurement, and adaptability in a fast-paced environment. The ideal candidate will have extensive social media experience and a strong background in marketing. Join a collaborative team that values inclusivity and innovation.

Qualifications

• Over 10 years of social media experience at a brand or agency.
• Experience with advocacy and B2B marketing and communications.

Responsibilities

• Strengthen relationships with senior clients and deliver exceptional service.
• Oversee the media process with cross-functional teams.
• Provide accurate and timely reporting and analysis on paid media performance.

Skills

Data Analytics

Social Media Strategy

Education

Undergraduate degree in Marketing

Undergraduate degree in Business Administration

Job description

The Director, Paid Media is the primary client contact responsible for the daily operations within their client group(s). Working alongside the VP/EVP, they participate in staff planning, performance, and career management.

This role involves maintaining relationships with senior client representatives and internal senior stakeholders, driving business growth, generating revenue, and supporting new business initiatives.

The director oversees the strategic planning, execution, and performance measurement of paid media campaigns to align with client objectives and achieve measurable results.

Operating in a fast-paced, agile environment, the role requires adaptability, quick decision-making, eagerness to learn new technologies, and the ability to prioritize, multitask, and deliver effectively.

We value inclusive behaviors and a workplace where everyone feels a strong sense of belonging.

Key Responsibilities :

• Strengthen relationships with senior clients and deliver exceptional service
• Manage relationships with key agency partners and SBU collaborators
• Identify opportunities for revenue growth
• Contribute creatively and strategically to all aspects of clients’ business, including paid media strategies
• Lead the Strategic Planning process, ensuring ChangeMakers principles are integrated into media plans
• Oversee the media process with cross-functional teams, ensuring timely and budget-conscious deliverables
• Provide accurate and timely reporting and analysis on paid media performance
• Maintain fiscal accountability for client revenues with senior management
• Participate in staff and succession planning
• Oversee team training, mentoring, and upskilling in paid media tools and best practices
• Complete performance evaluations promptly
• Demonstrate expertise in data analytics
• Engage in agency initiatives such as training and new business development
• Uphold the company’s culture, fostering a positive, innovative, collaborative, and fair work environment

Qualifications :

• Undergraduate degree in Marketing, Business Administration, or a related field
• Over 10 years of social media experience at a brand or agency
• Experience working in a fast-paced professional environment with executive decision-makers
• Proven ability to develop social media strategies for platforms like LinkedIn, TikTok, Facebook, Instagram, Pinterest, and Twitter
• Experience with advocacy and B2B marketing and communications

Salary Range: $100,000 - $120,000 CAD.