Director, Paid Media

Bell Partners; Calgary; On-site; CAD 100,000 - 120,000; Full time

Job summary

A leading marketing agency is seeking a Director, Paid Media to manage client relationships and oversee paid media campaigns. The ideal candidate will have over 10 years of experience in social media strategy and a relevant undergraduate degree. This role involves strategic planning, performance management, and fostering relationships with senior clients, all within a fast-paced environment.

Qualifications

• 10+ years of social media-specific experience at a brand or agency.
• Experience working with executive level decision makers.
• Experience with advocacy and B2B marketing.

Responsibilities

• Manage relationships with senior clients and deliver high-level client servicing.
• Oversee strategic planning and execution of paid media campaigns.
• Ensure timely delivery of reporting and analyses to clients.

Skills

Data analytics

Client servicing

Social media strategy

Education

Undergraduate degree in Marketing, Business Administration, or relevant field

Job description

The Director, Paid Media is the main client contact and is responsible for the day-to-day operation of their individual client group(s). In conjunction with the VP / EVP, they will actively participate in staff planning, performance and career management.

They are the key contact with senior client representatives on the business and is responsible for maintaining the client relationship and internal (senior) relationships, driving the business forward, generating revenue and assisting in new business development.

This includes overseeing the strategic planning, execution, and performance of paid media campaigns to ensure alignment with client goals and measurable results.

We operate in a fast-paced, agile environment - which means wearing many hats, being able to change direction quickly, and showing an eagerness to learn new technologies as the need arises. The role requires people who can prioritize, multitask, and deliver.

We expect people to live our values and role model inclusive behaviours in support of an inclusive workplace where all feel a strong sense of belonging.

Key Responsibilities :

• Further foster your relationship with senior clients and deliver highest level of client servicing
• Manage relationship with all key senior partner agency personnel and SBU partners
• Identify areas for generating revenue opportunities
• Creative and strategic involvement in all areas of clients' business, including development and integration of paid media strategies
• Lead the Strategic Planning process and ensure that ChangeMakers principles have been applied in the media plan development process
• Responsible for overall media process with cross functional teams and ensure deliverables are met on time and on budget
• Ensure accurate preparation and timely delivery of reporting / analyses to client, including paid media performance metrics
• Fiscal accountability to senior management in terms of client revenues
• Participate in staff planning and succession planning
• Oversee training and mentoring of team, including upskilling in paid media tools and best practices
• Responsible for timely completion of all performance evaluations for group
• Demonstrates solid expertise / knowledge of data analytics
• Participate in agency initiatives (training, new business involvement, etc.)
• Embrace company's corporate culture and be an active contributor to a positive, innovative, collaborative and fair work

Qualifications :

• Undergraduate degree in Marketing, Business Administration, or relevant field Knowledge, Skills & Experience
• 10+ years of social media-specific experience at a brand or agency
• Experience working in a fast-paced professional services environment dealing with executive level decision makers and critical business issues.
• Experience collaborating with agency and creative teams in developing social media strategies for brands on platforms including LinkedIn, TikTok, Facebook, Instagram, Pinterest, and Twitter.
• Experience with advocacy and B2B marketing and communications.

Salary Range for this role $100,000- $120,000 CAD.

We are ChangeMakers :

Change Makers is an independent owner, operator and builder of the foremost partner-led marketing, communications, and engagement agencies. Made up of Change Makers, our full-service marketing agency, Argyle our public relations and advisory engagement agency and Castlemain, our Indigenous advisory firm. With over 300 people, across seven offices, in 6 provinces and 2 countries, our goal is to be one of North America's largest and most acclaimed full-service agencies.

ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms, a commitment that enriches our company culture, the ideas that we generate, and the quality of service that we provide our clients. We encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and people from other historically marginalized communities.

ChangeMakers is committed to providing employment accommodation under the Human Rights Code and the Accessibility Disabilities Act provincially by providing employment accommodations. If you are a job applicant with a disability, ChangeMakers will make every effort to accommodate you throughout the recruitment process. Please inform us if you require any accommodation, and we will work with you to meet your needs.

At ChangeMakers we recognize that the best candidate may not meet all the criteria listed above. We encourage all those interested and with relevant experience to apply even if you don't match the job posting perfectly. We welcome creative, out-of-the-box thinking, and lived-experience and we strive to provide an environment for best-in-class innovation that quickly and fulsomely meets our clients' needs.

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