Director, Offers Transformation Advertiser Lead

MasterCard; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Offers Transformation to drive revenue through innovative advertising solutions. This strategic role requires a visionary leader with deep expertise in the advertising landscape and a proven track record of collaboration across diverse teams. You will shape compelling value propositions for advertisers while navigating the complexities of the digital ecosystem. Join a forward-thinking organization committed to transforming the loyalty experience and making a significant impact in the advertising space. If you're ready to take on a challenging yet rewarding opportunity, this is the perfect role for you.

Qualifications

• Background in advertising or ad-tech with a deep understanding of the digital ecosystem.
• Expertise in programmatic advertising and omnichannel strategies.

Responsibilities

• Define and lead Offers’ vision in the media network space across the marketing funnel.
• Collaborate with sales and marketing for strong market positioning.

Skills

Advertising

Product Development

Programmatic Advertising

Growth Marketing

Collaboration Skills

Communication Skills

Education

Bachelor's Degree

MBA

Job description

Director, Offers Transformation Advertiser Lead page is loaded

Director, Offers Transformation Advertiser Lead

Apply locations Toronto, Canada | time type Full time | posted on Posted 18 Days Ago | job requisition id R-244444

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Director, Offers Transformation Advertiser Lead

Mastercard Loyalty Solutions is the world's largest loyalty company, a service division within Mastercard that provides reward programs, offers, and benefits to both financial institutions/distributors and merchants/advertisers. We manage over 600 million accounts on our loyalty systems, serving over 2,000 global clients. We offer an end-to-end outsourced service and are at the forefront of next-generation loyalty solutions, enabled by our global team of 900 loyalty specialists working across the world, leading the integration of loyalty with payments.

Offers is focused on driving revenue through our proprietary platform and merchant/advertiser network. We are on a transformational journey, with ambitious goals, and are currently seeking a Director of Offers Transformation, Advertiser Lead to join our product organization. Offers is seeking an experienced individual in the advertising and media space to help shape and define our value to attract advertisers and merchant buying centers and evangelize our suite of capabilities. Reporting into VP, Global Offers, this role will be responsible for defining Offers' right to play across the entire marketing funnel.

This role will have high visibility across the enterprise given its strategic importance to Mastercard Services and requires the ideal candidate to have a deep understanding of the advertising/media landscape, a proven track record collaborating with both technical and non-technical stakeholders across the business, and comfort with ambiguity. This individual must be comfortable working in a fast-paced environment and responding effectively to industry direction.

Role:

• Define and lead Offers’ long-term vision in the media network space across the marketing funnel
• Work closely with functional partners including sales, communications, marketing, and product development to ensure strong market positioning and a competitive toolset
• Identify emerging distribution channels required for business success
• Shape our advertiser value proposition by understanding the needs of merchants, agencies, and media buyers, translating insights into compelling positioning and go-to-market strategies
• Define and develop advertiser solutions that align with omnichannel strategies, including retail media, CTV, search, social, and other marketing channels
• Define the programmatic strategic approach, including connections to DSP, SSP, and other providers to ensure business success
• Collaborate with sales to ensure accurate selling of ad sales
• Work with Offers growth leads to define monetization approaches, maintaining a pulse on the market
• Drive awareness within the organization about Offers’ role in the media network space

About You:

• Background in advertising, ad-tech, product development, or startup environments
• Deep understanding of advertising needs and the evolving digital advertising ecosystem
• Knowledge of marketing funnel requirements and engagement strategies for advertisers
• Strong understanding of performance and growth marketing strategies
• Comfortable with ambiguity and working independently
• Expertise in programmatic advertising, omnichannel needs, and measurement
• Experience managing and leading teams
• Strong partnership and collaboration skills
• Ability to act with urgency and manage multiple projects
• Excellent communication skills, with the ability to engage with senior executives
• Bachelor’s degree required; MBA preferred
• Location: Toronto
• Some travel required

Mastercard is an inclusive, merit-based employer that considers applicants without regard to various characteristics. For accommodations, contact [e-mail].

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with inherent risks. Employees must:

• Abide by security policies
• Ensure confidentiality and integrity of accessed information
• Report security violations
• Complete mandatory security trainings

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