Director, Offers Transformation Advertiser Lead-R-244444

Mastercard; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Offers Transformation to lead innovative strategies in digital advertising. This pivotal role involves defining a long-term vision, collaborating across various teams, and shaping the advertiser value proposition to enhance market positioning. The ideal candidate will possess a deep understanding of digital advertising ecosystems and programmatic strategies, along with proven leadership and communication skills. Join a dynamic environment where your expertise will help drive business success and contribute to a sustainable economy.

Qualifications

• Experience in advertising, ad-tech, or product development.
• Deep understanding of digital advertising ecosystems.

Responsibilities

• Define and lead Offers’ long-term vision in media network space.
• Collaborate with teams to ensure strong market positioning.

Skills

Digital Advertising Ecosystems

Programmatic Advertising

Leadership

Communication Skills

Collaboration

Ad-Tech Knowledge

Education

Bachelor’s Degree

MBA

Job description

Join to apply for the Director, Offers Transformation Advertiser Lead-R-244444 role at Mastercard.

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology, innovation, partnerships, and networks combine to deliver unique products and services that help people, businesses, and governments realize their potential.

Role

• Define and lead Offers’ long-term vision in the media network space across the marketing funnel.
• Collaborate with sales, marketing, communications, and product teams to ensure strong market positioning.
• Identify emerging distribution channels for business success.
• Shape the advertiser value proposition by understanding merchant, agency, and media buyer needs.
• Develop solutions that integrate with omnichannel marketing strategies.
• Define programmatic strategies including connections to DSP, SSP, and other providers.
• Work with sales to ensure effective selling of ad sales.
• Partner with Offers growth leads on monetization strategies.
• Promote awareness of Offers’ role in the media network space within the organization.

About You

• Experience in advertising, ad-tech, product development, or startups.
• Deep understanding of digital advertising ecosystems and media networks.
• Knowledge of agency and advertiser relationships and decision-making processes.
• Understanding of marketing funnel requirements and performance strategies.
• Comfort with ambiguity and independent work.
• Expertise in programmatic advertising and omni-channel measurement.
• Proven leadership and people management skills.
• Strong collaboration and communication skills, capable of engaging with senior executives.
• Bachelor’s degree required; MBA preferred.
• Location: Toronto, with some travel.

Mastercard is an equal opportunity employer that considers applicants regardless of gender, race, ethnicity, or other protected characteristics. For accommodations, contact [e-mail].