Director of Sales Enablement

TRAXX Coachlines Ltd; Airdrie; Hybrid; CAD 135,000 - 145,000; Full time

Benefits offered by this job

Health, dental, vision

RRSP employer match

Sick and personal days

Vacation time

Training and development

Employee assistance program

Wellness support

Job summary

TRAXX Coachlines Ltd seeks a Director of Sales Enablement to translate strategy into structure, building workflows, handoffs, and scalable support for customers and commercial teams.

You will lead quoting, contracting, bookings, and system adoption, reporting to the VP, Commercial, with oversight of the contact centre, charter, and pricing functions. This is a senior leadership role with hybrid or remote options.

Qualifications

• Bachelor’s degree in business, marketing, communications, finance or related field.
• 7+ years of progressive experience in commercial operations, sales enablement, sales operations, contact centre leadership, or related field.
• Proven experience leading managers, coordinators, or cross-functional teams through change.
• Advanced understanding of CRM platforms, booking systems, contact centre workflows, data integrity, reporting, and process governance.

Responsibilities

• Lead the commercial support team across contact centre performance, charter coordination, contracting, booking quality, systems administration, and process improvement.
• Translate commercial priorities into practical workflows, clear expectations, training plans, service standards, and measurable outcomes.
• Strengthen quote handling, inquiry routing, booking speed, customer experience, and service consistency across inbound channels.
• Create clear ownership, escalation paths, documentation standards, and handoff points between the Contact Centre, Charter Coordinators, Contracting Coordinator, BDMs, operations, and Commercial leadership.
• Oversee contracting, renewals, amendments, pricing schedules, RFP/bid coordination, and commercial documentation standards.
• Improve booking accuracy, audit routines, post-confirmation maintenance, operational readiness checks, and process compliance.
• Lead adoption and optimization of commercial platforms, including CRM, Coach Manager, Ventrata, and contact centre/telephony tools.
• Develop dashboards and reporting that show quote activity, conversion, response times, booking quality, contract status, workload, and process bottlenecks.
• Partner with the VP, Commercial on pricing governance, margin protection, contract standards, capacity planning, and exceptions requiring leadership review.
• Coach direct reports, build cross-training and coverage plans, document SOPs, and support change adoption across commercial support functions.

Skills

CRM proficiency

Data integrity

Change management

Leadership

Education

Bachelor’s degree in business administration, marketing, communications, finance or related field

Tools

CRM platforms

Coach Manager

Ventrata

Job description

Salary Range: $135,000.00 To $145,000.00 Annually

Director of Sales Enablement

Edmonton, AB, Calgary, AB or Burnaby, BC | Full-time, Permanent Hybrid or Remote | Commercial Leadership

TRAXX is looking for a commercially minded, systems-savvy leader to join our team as Director of Sales Enablement. This role is ideal for someone who knows how to turn strategy into structure—building clear workflows, stronger handoffs, better reporting, and scalable support for customers, Business Development Managers, and commercial teams. Reporting to the VP, Commercial, you will lead the support functions that keep quoting, booking, contracting, customer service, and system adoption moving with consistency, accuracy, and speed.

Key Responsibilities

• Lead the commercial support team across contact centre performance, charter coordination, contracting, booking quality, systems administration, and process improvement.
• Translate commercial priorities into practical workflows, clear expectations, training plans, service standards, and measurable outcomes.
• Strengthen quote handling, inquiry routing, booking speed, customer experience, and service consistency across inbound channels.
• Create clear ownership, escalation paths, documentation standards, and handoff points between the Contact Centre, Charter Coordinators, Contracting Coordinator, BDMs, operations, and Commercial leadership.
• Oversee contracting, renewals, amendments, pricing schedules, RFP/bid coordination, and commercial documentation standards.
• Improve booking accuracy, audit routines, post-confirmation maintenance, operational readiness checks, and process compliance.
• Lead adoption and optimization of commercial platforms, including CRM, Coach Manager, Ventrata, and contact centre/telephony tools.
• Develop dashboards and reporting that show quote activity, conversion, response times, booking quality, contract status, workload, and process bottlenecks.
• Partner with the VP, Commercial on pricing governance, margin protection, contract standards, capacity planning, and exceptions requiring leadership review.
• Coach direct reports, build cross-training and coverage plans, document SOPs, and support change adoption across commercial support functions.

Qualifications

• Bachelor’s degree in business administration, marketing, communications, finance or related field
• 7+ years of progressive experience in commercial operations, sales enablement, sales operations, contact centre leadership, business process improvement, transportation operations support, or a related field.
• Proven experience leading managers, coordinators, operational support teams, or cross-functional teams through change.
• Advanced understanding of CRM platforms, booking systems, contact centre workflows, quote handling, user adoption, data integrity, reporting, and process governance.
• Proven ability to turn strategic priorities into practical workflows, SOPs, performance standards, training plans, and measurable outcomes.
• Confident communicator and coach with strong judgment, problem-solving skills, accountability, and change management capability.
• Transportation, tourism, charter, logistics, travel trade, contact centre, or service-based business experience is considered an asset.

Working Conditions & Schedule

• Full-time schedule of 40 hours per week, Monday to Friday, with flexibility required to support business priorities and seasonal demand.
• Remote work available, however hybrid is preferred if you are located in the Edmonton area.

We offer a competitive compensation package that reflects your leadership experience and the scope of this role, along with a comprehensive benefits program designed to support your health, well-being, and long-term goals.

• Competitive compensation of $135,000 to $145,000 annually based on a combination of experience, qualifications and education.
• Extended health, dental, and vision coverage
• Employer-matched retirement savings plan (RRSP)
• Generous sick and personal days
• Vacation time
• Training and development support
• Employee assistance program and wellness support

About TRAXX

TRAXX Coachlines provides first-class charter motorcoach services throughout Western Canada and the Greater Seattle Area. At our core, our culture of excellence, transparency and inclusivity is only possible with dedicated team members who share our vision - being the number one choice in group travel solutions locally and abroad. We bring together individuals with diverse backgrounds, talents, and expertise to support our clients. From sports teams to chartered tours to worksite transportation, TRAXX has been providing the best motorcoach experience on the road since 1932.

Accessible Canada Act - Accommodations

TRAXX is committed to accessibility, diversity, equity, and inclusion, and we encourage applications from all qualified individuals. In accordance with the Accessible Canada Act and the Canada Labour Code, recruitment- and workplace-related accommodations are available upon request during the hiring process and throughout employment. These accommodations do not include lodging, hotel stays, or relocation assistance. Please contact Human Resources to request an accommodation or for more information