Director of Media Strategy & AI-Driven Growth

Monks; Canada; Hybrid; CAD 237,000 - 269,000; Full time

Job summary

Monks is seeking a Director, Media Strategy to lead senior-level media strategy and planning across key accounts. You will guide senior client conversations, partner with cross-functional teams, and mentor mid-level professionals to elevate strategic output.

The role emphasizes data-driven storytelling, full-funnel planning, and leveraging AI tools to enhance insights, with a strong track record of delivering measurable business outcomes.

Qualifications

• 9+ years of industry experience focused on media strategy, planning and digital media.
• B2B experience required.
• Mastery of traditional, digital and social media planning, buying and measurement.
• Fluent in data and AI-enabled tools, with the analytical rigor to separate signal from noise.
• Experienced with syndicated planning and insight tools to build audience-driven plans.
• Ability to craft compelling, data-driven narratives for senior client audiences.
• Experience leading and mentoring teams in a high-pressure, high-volume environment.
• Not afraid to defect from the status quo to drive client and company success.
• BA or equivalent with emphasis on marketing, advertising, or business.

Responsibilities

• Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by insights.
• Set the standard for strategic deliverables: annual planning, campaign strategy, audience frameworks, budget scenarios and measurement approaches.
• Apply AI-enabled tools across insight generation, plan development and reporting, and define where they accelerate the work.
• Analyze data, craft insights and make recommendations at an executive-ready level.
• Maintain in-depth knowledge of the client's business and opportunities.

Skills

Media strategy

Media planning

Digital media

Data analysis

AI tools

Leadership

B2B marketing

Executive presenting

Budget management

Education

BA or equivalent in marketing/advertising

Tools

Comscore

GWI

MRI-Simmons

Nielsen

Job description

Monks is seeking a Director, Media Strategy to lead senior-level media strategy and planning across key accounts. You will guide senior client conversations, partner with cross-functional teams, and mentor mid-level professionals to elevate strategic output.

The role emphasizes data-driven storytelling, full-funnel planning, and leveraging AI tools to enhance insights, with a strong track record of delivering measurable business outcomes.