Director of Marketing, Memberships & Business Development

About Staffing; Calgary; On-site; CAD 90,000 - 150,000; Full time

Job summary

A leading company in Alberta is seeking a Director of Marketing, Memberships & Business Development. This role involves strategic oversight of marketing and business development initiatives, focusing on membership growth and team leadership. The ideal candidate will have extensive experience in marketing and proven success in aligning strategies to achieve growth. This position is full-time and requires on-site presence in Calgary, with a competitive salary range of $90,000 to $150,000 per year.

Benefits

Full benefits package

Qualifications

• Minimum of 10 years in progressively senior roles in marketing, business development, or communications.
• Proven track record of leading high-performing teams across various departments.

Responsibilities

• Oversee membership growth and retention initiatives through innovative, data-informed approaches.
• Lead the development and execution of integrated marketing strategies across digital, content, brand, and public relations channels.

Skills

Leadership

Communication

Strategic Thinking

Analytical Mindset

Education

Bachelor’s degree in Marketing

Master’s degree

Tools

Digital Marketing Platforms

CRMs

Job description

Director of Marketing, Memberships & Business Development

Director of Marketing, Memberships & Business Development

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Recruitment Leader | Human Resource (HR) Professional | RPR Designation | HR Certified | Empowering Business Growth & Career Success @ About Staffing…

About Staffing is an Alberta-based recruitment company that connects jobseekers to employers across Canada. Established in 1996, About Staffing is a BBB Accredited Business and a proud member of the Calgary Chamber of Commerce.

We have partnered with multiple membership-based organizations to support them in the recruitment process to find their next senior leader in Sales, Marketing, and Member Engagement.

Job ID: 42802

Job Type: Direct Hire

Category: Sales/Business Development

We are seeking an experienced, strategic, and hands-on senior leader to oversee a wide range of functions across marketing, business development, and member engagement. This key member of the leadership team will shape and lead brand strategies, growth initiatives, and external communications, all while mentoring high-performing teams and driving innovation.

This role requires a balance of strategic foresight and tactical execution to achieve long-term goals and immediate wins.

Duties and Responsibilities:

The key job functions are:

• Collaborate cross-functionally with regional and executive leadership teams to align marketing and sales strategies.
• Manage and mentor department heads and team members to foster performance, accountability, and engagement.
• Oversee membership growth and retention initiatives through innovative, data-informed approaches.
• Identify and oversee strategic partnerships, sponsorships, and consulting resources to support organizational goals.
• Actively contribute to company-wide planning, decision-making, and leadership as a member of the executive team.
• Promote a culture of excellence, agility, and customer-centricity across all business development and marketing initiatives.
• Lead the development and execution of integrated marketing strategies across digital, content, brand, and public relations channels.

Education:

• A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree is considered a strong asset.

Qualifications:

• Demonstrated leadership and strategic planning abilities in multi-functional roles.
• Strong collaboration and communication skills, with the ability to influence senior stakeholders.
• Proven success in aligning marketing and business development to achieve growth.
• Familiarity with membership-based, professional services, or leadership development organizations is an asset.
• Values-driven leadership style that fosters team engagement and high performance.

Experience:

• Minimum of 10 years in progressively senior roles in marketing, business development, or communications.
• Proven track record of leading high-performing teams across various departments.
• Experience developing and executing national marketing strategies.
• Hands-on background with digital marketing platforms, CRMs, and campaign analytics.
• Comfortable working in dynamic, entrepreneurial environments with evolving priorities.
• Previous involvement in membership acquisition, engagement, or retention initiatives.

Skills:

• Strong leadership and people management abilities.
• Expertise in brand strategy, content marketing, and digital campaign execution.
• Excellent written and verbal communication skills, including public speaking.
• Ability to work collaboratively across departments and with external stakeholders.
• Strategic thinking paired with hands-on execution capabilities.
• Analytical mindset with experience in leveraging data for decision-making.
• High emotional intelligence and a values-driven leadership style.

Base Salary: $90,000-150,000+ per year

• Compensation is commensurate with experience and includes a performance-based component to reward strategic impact and team success.
• Full benefits package included

Work Hours:

• 40 hours per week
• Monday – Friday

Remote Work:

• This position is not remote and required to be on-site.

Additional Notes:

• This opportunity does not include relocation. It will be the responsibility of the candidate should relocation be required.
• All applicants must be authorized to work in Canada to be considered for employment.

Equity. Diversity. Inclusion. At About Staffing EDI has always been a business priority and is continually upheld in our business practices. The About Staffing team would like to thank everyone who applies and will contact those potential candidates who are suitable for the position based on the employer’s needs.

About Staffing recruiters are Alberta’s experts in connecting candidates with sales/business development jobs. We focus on temporary, direct hire (permanent) and temporary-to-direct hire placements in the corporate, industrial, management and technical fields.

About Staffing’s recruitment specialists believe in a human-to-human approach in hiring. We read your resume, conduct person-to-person interviews and make our matches to sales/business development jobs.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Sales, and Marketing

• Industries

  Business Consulting and Services and Human Resources Services

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