Director of Marketing

Waterstone Human Capital; Oakville; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Waterstone Human Capital is assisting a leading manufacturer and distributor of recycled rubber products in Ontario to recruit a Director of Marketing in Oakville. The role will lead the brand, set strategy, build and mentor a small team, and partner with sales, product development, and retailers to grow the business.

It offers a hybrid schedule with three days in office and a direct line to the CEO. The ideal candidate will bring 10+ years of progressive marketing leadership, hands-on budget

Qualifications

• Requires 10+ years of progressive marketing experience with leadership of a marketing team
• Experience supporting a big-box retail business and dealer-based sales networks
• Hands-on experience building influencer/ambassador programs
• Proven track record of building brand awareness and driving measurable business results

Responsibilities

• Lead and shape the company’s brand and marketing strategy
• Build and develop the marketing team; set budget and allocate resources
• Collaborate with sales and product development; support launches and expansion into new channels
• Develop influencer/ambassador programs; lead trade marketing and retail partnerships
• Drive in-store and online brand awareness, education, and merchandising; manage digital marketing, PR, and content strategy

Skills

Brand strategy

Team leadership

Digital marketing

Budget management

Influencer program development

Retail marketing

Cross-functional collaboration

Education

Marketing degree

Tools

SEO

Paid media

Content marketing

Social media

Website management

Job description

We’re on the search for a Director of Marketing on behalf of our client, a leading manufacturer and distributor of recycled rubber products with more than 50 years of experience serving agriculture, sport and recreation, and industrial markets across North America and around the world. If you have 10+ years of progressive marketing experience, including leading a marketing team and supporting a big-box retail business, this may be an opportunity for you.

Reporting directly to the Chief Executive Officer, the Director of Marketing will lead and shape the company’s brand. This is a rare opportunity to build a brand that keeps pace with a growing business and resonates with consumers, retail partners, and dealers alike. With a fresh start and real latitude, the Director will set the marketing strategy, build and develop the team, choose agency partners, and own the marketing budget. Based in Oakville, Ontario on a hybrid schedule (three days per week in office), this is a hands‑on leadership role with an energetic team of five to coach and develop, close collaboration with sales and product development leaders to launch new products, and a clear path to Vice President for the right candidate.

The mandate is to build brand awareness in store and online across all divisions, support key retail partners, drive shoppers to retail, and generate leads for the dealer-based business in agriculture, sport flooring, and industrial applications. Responsibilities include building and executing the brand and marketing strategy; driving in-store awareness, education, and merchandising; leading trade marketing for key retail partners; developing an influencer and ambassador strategy; leading digital marketing across social, content, paid media, SEO, website, and PR; supporting new product launches and expansion into DIY retail channels; and equipping the sales team and dealers with the tools to win. Success will be measured by business results such as store traffic, dealer conversion, and sales.

The ideal candidate is a hands‑on, sales‑minded leader and coach with experience managing a marketing budget and a small team, hands‑on experience building influencer or ambassador programs from the ground up, and experience with trade marketing, trade shows, and supporting a dealer‑based sales network. A genuine connection to agriculture is critical: this leader is down to earth, understands what matters to the agricultural customer, and brings a proven track record of building brand awareness and driving measurable business results. An entrepreneurial, collaborative, high‑growth mindset and a business or marketing degree (preferred) round out the profile.