Director of Marketing

MAKR Group; Kelowna; On-site; CAD 140,000 - 165,000; Full time

Benefits offered by this job

Competitive annual salary CAD 140,000–

CAD 165,000

Job summary

MAKR Group, Kelowna-based owner of Waterplay, Parkworks and Wekid Mfg., seeks a strategic, commercially minded marketing leader to drive growth. You will connect marketing to revenue through demand generation, brand strategy, and tight Sales alignment, while building high-performing teams and leveraging data-driven insights.

You will lead digital marketing, CRM, automation, analytics and AI initiatives, guiding budgeting and campaigns across all brands to maximize ROI and market impact.

Qualifications

• 10+ years of progressive marketing experience with senior leadership responsibility.
• Proven experience leading multidisciplinary marketing teams and managers.
• Experience in B2B, multi-brand, or complex commercial organizations; global experience preferred.
• Demonstrated success in demand generation, pipeline development, and sales alignment.
• Strong experience with digital marketing, websites, CRM, automation, analytics, and marketing technology.
• Experience leading brand, communications, content, and product marketing.
• Proven budget management and marketing ROI experience.
• Experience managing agencies, vendors, and contractors.
• Strong understanding of market intelligence and go-to-market strategy.
• Post-secondary education in marketing, business, communications, or a related discipline, or equivalent senior-level experience.

Responsibilities

• Lead global marketing strategy and annual planning across MAKR and its brands, aligning initiatives with business objectives and growth opportunities.
• Drive qualified leads, sales pipeline development, and revenue growth through targeted marketing strategies and strong Sales collaboration.
• Oversee digital marketing, websites, CRM, automation, analytics, and AI initiatives to improve customer engagement, conversion, and efficiency.
• Develop and maintain strong brand positioning, messaging, communications, and creative standards across all brands.
• Lead trade shows, events, and experiential marketing initiatives to generate leads, strengthen relationships, and deliver measurable ROI.
• Direct go-to-market strategies, product launches, and sales enablement initiatives to support commercial growth.
• Leverage customer insights, market trends, and competitive intelligence to identify opportunities and inform business decisions.
• Lead, coach, and develop marketing leaders and team members, fostering collaboration, accountability, and high performance.
• Manage marketing budgets, resources, agencies, and external partners to maximize effectiveness and return on investment.
• Establish KPIs, monitor marketing performance, and provide leadership with actionable insights and recommendations to drive continuous improvement.

Skills

Marketing leadership

Demand generation

B2B marketing

Brand strategy

Sales alignment

Digital marketing

CRM

Automation

Analytics

AI initiatives

Education

Post-secondary education in marketing or related field

Tools

CRM software

Marketing automation tools

Analytics tools

AI tooling

Job description

Salary Range: $140,000.00 To $165,000.00 Annually

We are MAKRs – Our common goal, our passion, is to create global communities connected through play and social experiences. The MAKR Group is comprised of three brands: Waterplay, a global splash pad provider; Parkworks, a Western Canadian park space supplier; and Wekid Mfg., Canada’s most playfully professional steel manufacturing team.

With tens of thousands of play and park space installations worldwide, we’ve helped millions of people of all ages and abilities access fun, inviting, and “go-backable” recreation spaces. What makes us jump out of bed every morning is knowing we’re integral to creating these meaningful places, and we need people like you to help us build them!

You are a strategic, commercially minded marketing leader who connects marketing initiatives to business growth. You bring expertise in B2B demand generation, brand strategy, and sales and marketing alignment, combining creativity with data-driven insights to deliver measurable results.

You are a collaborative people leader who builds strong teams, develops talent, and drives cross-functional success. With experience in digital marketing, CRM, automation, analytics, and AI, you embrace innovation and continuous improvement. You balance strategic thinking with practical execution, using market intelligence and financial insight to strengthen brand positioning, enhance customer engagement, and maximize ROI.

This role is accountable for marketing-driven growth, brand strength, customer and market intelligence, and marketing productivity. The Director sets marketing strategy, priorities, investment, and performance expectations while leading a high-performing team. The Director partners closely with Sales, Product Development, and business leaders to ensure marketing activities support revenue objectives, customer needs, and market opportunities.

• Lead global marketing strategy and annual planning across MAKR and its brands, aligning initiatives with business objectives and growth opportunities.
• Drive qualified leads, sales pipeline development, and revenue growth through targeted marketing strategies and strong Sales collaboration.
• Oversee digital marketing, websites, CRM, automation, analytics, and AI initiatives to improve customer engagement, conversion, and efficiency.
• Develop and maintain strong brand positioning, messaging, communications, and creative standards across all brands.
• Lead trade shows, events, and experiential marketing initiatives to generate leads, strengthen relationships, and deliver measurable ROI.
• Direct go-to-market strategies, product launches, and sales enablement initiatives to support commercial growth.
• Leverage customer insights, market trends, and competitive intelligence to identify opportunities and inform business decisions.
• Lead, coach, and develop marketing leaders and team members, fostering collaboration, accountability, and high performance.
• Manage marketing budgets, resources, agencies, and external partners to maximize effectiveness and return on investment.
• Establish KPIs, monitor marketing performance, and provide leadership with actionable insights and recommendations to drive continuous improvement.

WHAT YOU BRING:

• 10+ years of progressive marketing experience with senior leadership responsibility.
• Proven experience leading multidisciplinary marketing teams and managers.
• Experience in B2B, multi-brand, or complex commercial organizations; global experience preferred.
• Demonstrated success in demand generation, pipeline development, and sales alignment.
• Strong experience with digital marketing, websites, CRM, automation, analytics, and marketing technology.
• Experience leading brand, communications, content, and product marketing.
• Proven budget management and marketing ROI experience.
• Experience managing agencies, vendors, and contractors.
• Strong understanding of market intelligence and go-to-market strategy.
• Post-secondary education in marketing, business, communications, or a related discipline, or equivalent senior-level experience.

OTHER INFORMATION:

• This is a full-time, on-site position based in Kelowna, BC (805 Crowley Ave, Kelowna, BC V1Y 7G6).

CONDITIONS OF EMPLOYMENT:

• Successful completion of a criminal record check is required as a condition of employment.
• Must be legally authorized to work in Canada.

WORK PERKS:

We thrive when our MAKRs thrive! Here's what you can look forward to...

• Competitive annual salary ranging from $140,000.00–$165,000.00 CAD, plus the potential to earn more through an annual bonus
• 3 weeks of paid vacation and 5 wellness days that can be used flexibly to cover illness, injury, or personal time off
• Opportunity to enroll in our comprehensive group benefits package, registered retirement savings plan (RRSP), and deferred profit-sharing plan (DPSP) after three months of employment
• Access to free and confidential counselling, coaching, and resources through an Employee and Family Assistance Program
• Professional development opportunities to help you grow your skills and career
• Safety reimbursement for eligible expenses such as safety shoes, prescription safety glasses, and custom hearing protection
• A fun, people-first culture with product “testing”, catered lunches, contests, silent auctions, and more!

MAKR fosters an inclusive environment where every team member is valued, respected, and encouraged to share their unique perspectives. As part of this commitment, we welcome applications from all qualified persons.

We thank all applicants for their interest. Due to the high volume of applications received, only candidates selected to move forward will be contacted

We may use AI-assisted technology throughout the recruitment process to help evaluate applications and improve hiring efficiency, while ensuring that final decisions are made by our hiring team.