Director of Marketing

SmithValeriote Law Firm; Guelph; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

RRSP matching

Professional development

Flexible work arrangement

Strong culture

Job summary

SV Law invites a seasoned Director of Marketing to lead strategic growth initiatives, shape the brand, and drive BD across Guelph and Southwestern Ontario. You will oversee campaigns, digital marketing, PR and client events, report to the CAO, and guide a marketing staff member in delivering measurable results.

With 10+ years in senior marketing roles within professional services, you will influence senior leadership, manage budgets, and leverage data to maximize ROI while fostering an

Qualifications

• 10+ years of marketing experience with 5+ years in leadership or management in professional services or B2B settings.
• Undergraduate degree in marketing, communications, business or related discipline is an asset.
• Proven ability to develop marketing and business development strategies with accountable action plans that drive growth in complex environments.
• Broad marketing and BD expertise including branding, digital marketing, PR, corporate communications, events and influencer strategy.
• Excellent written, verbal, and presentation skills.
• Empathetic, self-motivated leader with strong coaching and team-building skills in a fast-paced environment.
• Collaborative, client-service oriented with ability to influence stakeholders at all levels.
• Analytical, strategic, practical and creative thinking with problem-solving skills.
• Strong business acumen and financial reporting experience.
• Strong project and time management, and change leadership in a consultative setting.

Responsibilities

• Develop and implement marketing and business development strategies aligned with the Firm's Strategic Plan.
• Plan and deliver campaigns, communications, digital and print advertising, social media, PR, and client events.
• Improve marketing systems, processes, and service standards to support efficiency and profitability.
• Assess new channels and partnerships to expand brand reach.
• Manage external agencies and vendors to meet quality and objectives.
• Use market data to inform growth priorities and report KPIs.
• Develop and monitor the marketing budget and allocate resources for ROI.
• Support business development training for lawyers to secure new business.
• Develop the Firm’s brand strategy and ensure consistent messaging across touchpoints.
• Supervise and coach one marketing staff member, set objectives, coordinate workloads.

Skills

Marketing leadership

Strategic planning

Branding

Digital marketing

Public relations

Events

Written communication

Team coaching

Analytics

Financial reporting

Education

Undergraduate degree in marketing, communications or business

Job description

SV Law is a leading full-service law firm proudly serving Guelph, Elora, Waterloo, and the surrounding communities since the mid-1966. With a team of over 50 lawyers and dedicated professional staff, the Firm provides trusted, practical legal counsel across a comprehensive range of practice areas — including services to both business and personal clients.

The Firm is consistently recognized as a leader across Southwestern Ontario, is home to multiple lawyers named among The Best Lawyers in Canada and has been recognized as a Top Employer, in Guelph, and across Southwestern Ontario, and Canada. The Firm is deeply rooted in its communities — supporting local organisations through fundraising, sponsorship, and volunteerism.

The Firm has experienced continued year-on-year growth. To support the next phase of growth it is seeking an experienced individual to lead the marketing initiatives of the firm as its first Director of Marketing.

THE OPPORTUNITY

The Director of Marketing will be responsible for planning, coordinating, and delivering the Firm’s marketing and business development activities to support market and client growth. This individual will report directly to the Chief Administrative Officer, working with all members of the Management Team and Practice Group Leads. Supported by one additional marketing staff member, the Director will combine strategic planning with hands‑on execution to implement firm‑wide growth initiatives under the Firm’s Strategic Plan, strengthen existing client relationships, secure new clients, and continue to develop the SV Law brand.

KEY RESPONSIBILITIES

• Develop and implement marketing and business development strategies aligned with the Firm’s Strategic Plan, working with the Management Team and Practice Group Leads to identify growth opportunities in key markets and industries.
• Plan and deliver campaigns, communications, digital and print advertising, social media, public relations, and client events that support the Firm, practice groups, and legal professionals.
• Improve marketing and business development systems, processes, and service standards to support innovation, efficiency, and Firm profitability.
• Assess new marketing channels and partnerships to expand brand reach and business development opportunities.
• Manage external agencies and vendors, ensuring deliverables meet quality standards and objectives.
• Use market data to inform growth priorities and establish and report on key performance indicators.
• Develop and monitor the marketing and business development budget, allocating resources to maximize return on investment.
• Support business development training for lawyers to help them identify, develop, and secure new business.
• Develop the Firm’s brand strategy and maintain consistent internal and external messaging across client touchpoints, aligned with strategic objectives.
• Supervise and coach one marketing staff member, set objectives and accountabilities, coordinate workloads and resources, and share in hands‑on delivery while encouraging collaboration and diverse perspectives.
• Stay current on relevant regulatory requirements, industry trends, marketing best practices, and digital advancements.
• Lead other strategic initiatives and special projects as requested.

WHAT WE OFFER

Competitive Compensation:

A total rewards package commensurate with the seniority and scope of the role, including a performance‑based incentive component.

• Comprehensive Benefits – Health, dental, vision, life insurance, and employee wellness programs.
• RRSP Matching – A meaningful employer‑matched RRSP program to support your long‑term financial security.
• Professional Development – Ongoing investment in leadership growth through continuing education, professional development, and industry engagement.
• Work‑Life Integration – A flexible working arrangement balancing the requirements of this senior role. The Firm highly values work / life integration.
• Exceptional Culture – A collegial, community‑minded environment where your contributions will be valued, recognised, and rewarded.

Qualifications

• 10+ years of experience, including 5+ years in management or leadership in professional services or another complex B2B setting.
• Undergraduate degree in marketing, communications, business, or a related discipline; is an asset.
• Proven ability to develop marketing and business development strategies with accountable action plans that drive growth in complex environments.
• Broad marketing and business development expertise, including branding, digital marketing, public relations, corporate communications, events, and social and influencer strategy.
• Excellent written, verbal, and presentation skills.
• Empathetic, self‑motivated, and resilient leader with strong coaching, management, and team‑building skills in a fast‑paced environment.
• Collaborative, client‑service‑oriented approach, with the ability to build rapport and trust, influence stakeholders at all levels, and balance diverse input.
• Analytical, strategic, practical, and creative thinking, with strong problem‑solving skills and the ability to advance new ideas.
• Strong business acumen and financial reporting experience.
• Strong project and time management skills, including prioritizing competing demands, coordinating multiple projects, and leading change in a consultative setting.

Inclusion, Accessibility & Accommodation

SV Law is committed to maintaining a respectful, accessible, and inclusive workplace. We welcome applications from all qualified individuals. Accommodations are available throughout the recruitment process — please let us know if you require support.

Use of Artificial Intelligence in Recruitment

In accordance with Ontario legislation effective January 1, 2026, SV Law discloses that artificial intelligence is not used to screen, assess, or make hiring decisions for this role.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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As a full‑service law firm, we hire a diverse range of talents and backgrounds to match our growing range of legal services.