Director of Content Marketing: Strategy & Pipeline Impact

Emburse, Inc.; Toronto; On-site; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible spending accounts

Generous paid time off

Parental leave

Health savings accounts (HSA)

Insurance plans

Retirement plan match

Job summary

Emburse, Inc. seeks a Director of Content to own the content strategy and editorial function end-to-end—blogs, case studies, whitepapers, analyst reports, and thought leadership—driving pipeline and campaign outcomes.

You will supervise a Content Writer and coordinate with Multimedia, Social, PR, and Demand Gen to shape content for Emburse’s Expense Intelligence narrative. You will manage external agencies, govern AI-assisted drafting workflows, and build a measurable content framework connected

Qualifications

• 7–10 years of proven B2B content marketing or content strategy experience.
• 3+ years leading content strategy or managing writers and agencies.
• Experience managing external agencies or freelance contributors.
• SEO and AEO/GEO fluency; knowledge of LLM-driven content discovery.
• Ability to build or scale a content function from the ground up, including AEO/GEO content strategy.

Responsibilities

• Own Emburse's content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership.
• Own content-to-campaign mapping aligned to active GTM campaigns.
• Manage Content Writer and external agencies; provide editorial direction and coaching.
• Oversee AI-assisted drafting workflows with human editorial judgment in the loop.
• Collaborate with Social/Demand Gen, PR/AR, Product Marketing, and Demand Gen to support campaigns.
• Deliver quarterly content strategy and performance readouts to Brand Marketing leadership.
• Ensure content reflects Emburse’s brand voice across formats and channels.

Skills

B2B content marketing

Content strategy

Lead content strategy

Manage writers

Agency management

Education

Master’s in Marketing/Communications

Bachelor’s degree

Job description

Emburse, Inc. seeks a Director of Content to own the content strategy and editorial function end-to-end—blogs, case studies, whitepapers, analyst reports, and thought leadership—driving pipeline and campaign outcomes.

You will supervise a Content Writer and coordinate with Multimedia, Social, PR, and Demand Gen to shape content for Emburse’s Expense Intelligence narrative. You will manage external agencies, govern AI-assisted drafting workflows, and build a measurable content framework connected