Director, Content Marketing

Emburse Chrome River; Toronto; On-site; CAD 110,000 - 150,000; Full time

Job summary

Emburse Chrome River is seeking a strategic content leader to own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership. You will tie content to GTM campaigns and ensure alignment with the Expense Intelligence brand narrative.

You will drive cross-functional collaboration with Social, Demand Gen, PR, AR, and Product Marketing, manage writers and agencies, oversee AI-assisted workflows, and measure impact on pipeline and MQA

Qualifications

• 7–10 years of proven experience in B2B content marketing or content strategy.
• 2+ years leading content strategy or managing writers and agencies.
• Experience building or scaling a content function with AEO/GEO for LLM-driven discovery.

Responsibilities

• Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership.
• Own content-to-campaign mapping tying 80–90%+ content to active GTM campaigns.

Skills

Strategic Content Leadership

SEO & AEO/GEO Fluency

Cross-Functional Collaboration

Leadership & Team Development

Editorial Craft

AI-Assisted Workflow Governance

Measurement & Analytics

Excellent Communication

Travel Flexibility

Education

Bachelor’s degree

Master’s in Marketing/Communications

Job description

• Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative.
• Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation.
• Cross-Functional Collaboration & Stakeholder Engagement:
• Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.
• Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements.
• Team & Agency Management:
• Manage and develop the Content Writer, providing editorial direction, review, and craft coaching.
• Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control.
• Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop.
• Search, AI Visibility & Measurement:
• Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO.
• Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement.
• Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.
• Multimedia & Brand Integration:
• Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.
• Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel.
  

What you'll do:

• Content Strategy & Editorial Leadership:
• Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative.
• Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation.
• Cross-Functional Collaboration & Stakeholder Engagement:
• Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.
• Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements.
• Team & Agency Management:
• Manage and develop the Content Writer, providing editorial direction, review, and craft coaching.
• Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control.
• Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop.
• Search, AI Visibility & Measurement:
• Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO.
• Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement.
• Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.
• Multimedia & Brand Integration:
• Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.
• Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel.
  

What we're looking for:

Education:

• Required: Bachelor’s degree
• Preferred: Master’s in Marketing, Communications, or a related field

Experience:

• Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies.
• Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery.
• Experience managing external agencies or freelance contributors, including contract oversight and quality governance.

Additional Eligibility Qualifications

Required Skills:

• Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.
• SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery.
• Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it.
• Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships.
• Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content.
• AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment.
• Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence.
• Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment.
• Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events.