Director of Communications

HeliumDeploy; Montreal; Remote; CAD 95,000 - 120,000; Full time

Job summary

HeliumDeploy, a fast-growing startup in the DePIN space, seeks a Marketing Communications Specialist to manage influencer networks, create engaging content, and drive community engagement. This fully remote role offers a competitive salary and the opportunity to shape the voice of a leading category player.

Benefits

Competitive salary + performance bonuses

Fully remote work and flexible schedule

Ownership over your work and real career growth

Access to in-house resources including a graphic designer and a video producer

Qualifications

• 4+ years in content marketing, influencer management, or community building.
• Strong writing skills and brand voice sensibility.
• Comfortable with fast-paced, async startup environments.

Responsibilities

• Manage a network of influencers and creators.
• Create and manage content calendars for social media.
• Write engaging weekly newsletters.

Skills

Content Marketing

Influencer Management

Community Building

SEO

Social Media Engagement

Tools

Notion

Webflow

Figma

Klaviyo

ConvertKit

Job description

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This range is provided by HeliumDeploy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $120,000.00/yr

Direct message the job poster from HeliumDeploy

We’re a fast-growing startup operating at the intersection of decentralized infrastructure (DePIN), e-commerce, and community-powered tools. Our products help people deploy and manage real-world mining devices like Helium, Geodnet, and DIMO.

We operate two high-traction platforms:

• www.moken.io – our community management tool where users track, optimize, and share performance insights across DePIN projects. Moken is home to over 100,000 active users per year, making it one of the most used tools in the DePIN ecosystem.
• www.heliumdeploy.io – our e-commerce store offering curated mining hardware bundles, onboarding support, and exclusive perks. Helium Deploy is the preferred e-commerce provider in the DePIN space, serving over 15,000 clients to date.

We’re a lean team and move fast. This role is for someone who thrives with autonomy and wearing multiple hats. You’ll have support from design, product, and leadership, but you’ll also be expected to run projects end-to-end, especially in the early days. In a few areas, we expect the candidate to be hands-on — writing, planning, and executing — while also managing deliverables with team resources like our graphic designer and video producer to bring creative assets to life.

What You’ll Be Responsible For

• Manage a network of influencers and creators: outreach, coordination, deadlines
• Ensure timely delivery of authentic, on-brand content
• Track performance and iterate on influencer strategy
• Plan and write high-performing SEO blog posts, guides, and case studies
• Identify opportunities to rank and build authority in the DePIN and mining spaces
• Collaborate with designers and writers as needed

Social Media Marketing

• Create and manage content calendars for Instagram, X (Twitter), and TikTok
• Coordinate visual creatives with the design/video team
• Drive community engagement and followers through content and storytelling

Email Marketing & Customer Retention

• Write engaging weekly newsletters that highlight updates, tips, and success stories
• Create automated post-purchase email flows and lifecycle campaigns
• Work with our product team to improve email triggers and personalization

Community Growth & Engagement

• Grow and engage our Discord and Telegram communities
• Promote usage of Moken.io as a way for users to track earnings, compare setups, and interact with fellow deployers
• Plan contests, AMA sessions, product drops, and community-led events
• Turn power users into evangelists by recognizing top contributors

You’ll Be Measured On

• Email performance (open rates, CTR, unsubscribes)
• Content output & SEO rankings
• Influencer-driven traffic and conversions
• Social reach & engagement

Requirements

• 4+ years in content marketing, influencer management, or community building
• Strong writing skills and brand voice sensibility
• Experience using tools like Notion, Webflow, Figma, or email platforms like Klaviyo or ConvertKit
• Comfortable with fast-paced, async startup environments
• Bonus: Familiar with crypto, DePIN, or Web3 communities

Bonus Points If You

• Have grown a newsletter or social account from scratch
• Have worked with performance marketing and tracked ROI
• Love trying new tools, networks, and growth hacks
• Have written or ghostwritten thought leadership content

What We Offer

• Competitive salary + performance bonuses
• Fully remote work and flexible schedule
• Ownership over your work and real career growth
• A chance to shape the voice of a fast-growing category leader in DePIN
• The opportunity to work on two live platforms: a top-tier e-commerce store and the most widely used DePIN community tool
• Access to in-house resources including a graphic designer and a video producer

Our Culture

We work hard and move quickly, but we also care deeply about having fun along the way. We celebrate wins together, learn from losses without blame, and always push to get better as a team. If you’re passionate about storytelling, community, and technology — and you’re energized by startup pace — you’ll feel right at home.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail

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