Director of Club Performance and Revenue Operations

Pickleplex Social Club; Canada; On-site; CAD 120,000 - 190,000; Full time

Job summary

A national sports organization in Canada is looking for a Director of Club Performance and Revenue Operations. This role is crucial for driving revenue growth and ensuring financial accountability across multiple clubs. You will manage corporate general managers, oversee sales processes, and optimize revenue verticals including events and leagues. Strong leadership and financial skills are essential to ensure each club meets its targets and operates efficiently. Join us in shaping the future of pickleball in Canada.

Qualifications

• Proven experience in managing sales funnels and optimizing revenue.
• Strong financial acumen to drive club performance.
• Ability to establish effective KPIs and performance reviews.

Responsibilities

• Drive revenue growth and financial discipline across clubs.
• Manage corporate general managers for performance oversight.
• Optimize sales pipelines and monitor conversion rates.
• Optimize revenue verticals including events, leagues, lessons, merchandise, and advertising.
• Lead sales funnel management and CRM pipeline optimization.

Skills

Sales funnel management

Financial performance accountability

KPI tracking

Budgeting and forecasting

Coaching optimization

Tools

CRM software

Excel

BI dashboards

Job description

Pickleplex is one of the fastest-growing companies in Canada in one of the fastest-growing sports. 12 clubs are currently open and expanding rapidly. We’re building a national network of pickleball clubs and creating a new standard for how people play, connect, and compete.

Joining Pickleplex means being part of a high-growth company in a rapidly expanding industry, where you’ll have the opportunity to make a real impact, grow with the business, and help shape the future of pickleball in Canada.

Position Summary

The Director of Club Performance and Revenue Operations is responsible for driving revenue growth and financial discipline, managing the corporate general managers, and overseeing operational performance across Pickleplex’s corporate clubs and broader franchise network. Reporting to the CEO, this role makes sure every club has clear performance targets, disciplined sales processes, and strong financial accountability.

Core Mandate: Drive Club Performance & Revenue Growth

• Active management of sales funnels and CRM pipelines across the system
• Direct oversight of corporate club financial performance and accountability
• Clear KPI tracking and reporting across all clubs
• Development of scalable playbooks for revenue growth
• Growth of key revenue verticals, including events, leagues, tournaments, lessons, merchandise, and business advertising
• Translation of corporate club best practices into franchise operations

Key Responsibilities

• Hold direct accountability for the financial performance of all corporate clubs
• Establish disciplined budgeting and forecasting processes
• Monitor and optimize revenue drivers, including growth of key revenue verticals, including events, leagues, tournaments, lessons, merchandise, and business advertising
• Improve court utilization and yield per court hour

Sales Funnel & Pipeline Management

• Oversee and optimize all sales pipelines managed through Pickleplex’s CRM
• Ensure leads are actively followed up by club teams and franchise partners
• Track conversion across beginner acquisition, corporate events, tournaments, leagues, lessons, and memberships
• Develop dashboards to monitor performance across the network
• Identify opportunities to expand revenue across events, leagues, tournaments, lessons, merchandise, and business advertising
• Develop scalable sales playbooks for clubs
• Implement structured processes to increase bookings and utilization

Club Performance Accountability

• Establish weekly and monthly performance reviews with club general managers
• Ensure each club operates with clear revenue and activity targets

Programming & Coaching Optimization

• Standardize programming structures across clubs
• Review coaching compensation models and lesson structures
• Ensure programs align with player demand and skill levels

Corporate-to-Franchise Knowledge Transfer

• Translate successful corporate club practices into franchise playbooks
• Support franchise partners in growing sales performance and club economics
• Ensure best practices are consistently implemented across the system

Key Success Metrics

• Revenue growth across events, leagues, tournaments, lessons, merchandise, and business advertising
• Increased court utilization and yield per hour