Director, Media Strategy

Lever, Inc.; Canada; On-site; CAD 237,000 - 270,000; Full time

Benefits offered by this job

Salary range: USD 167,000–190,000

Return-to-Office policy

Collaborative environment

Cross-functional exposure

Job summary

Lever, Inc. in Canada is seeking a senior Director of Media Strategy to lead integrated, full-funnel media across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes.

As a people leader, you will mentor experienced media professionals and elevate standards, processes, and best practices. The role spans Social, Search, Programmatic, Video, OOH, and Direct Partnerships.

Qualifications

• 9+ years of experience focused on media strategy, media planning, and digital media.
• Demonstrated B2B media experience.
• Strong expertise across traditional, digital, and social media planning, buying, and measurement.
• Strong analytical capabilities and experience using data and AI-enabled tools to identify meaningful signals and inform decisions.
• Experience with syndicated planning and audience-insight platforms such as Comscore, GWI, MRI-Simmons, or Nielsen.
• Ability to transform complex data into clear, compelling narratives for senior audiences.
• Proven experience leading and developing teams in high-pressure environments.
• Strategic confidence to challenge established approaches when beneficial.
• Bachelor’s degree or equivalent, preferably in marketing, advertising, or business.
• Strong communication, presentation, and stakeholder-management skills.
• Ability to balance strategic thinking with practical execution across multidisciplinary teams.

Responsibilities

• Lead development of go-to-market strategies and integrated, full-funnel media plans.
• Establish standards for annual planning, campaign strategies, audience frameworks, and measurement approaches.
• Apply AI-enabled tools to insight generation, planning, and reporting.
• Translate complex data into executive-ready recommendations.
• Understand client businesses, performance history, and risks.
• Represent the senior media strategy voice in client meetings and planning sessions.
• Collaborate with activation, investment, data, and measurement teams to ensure execution aligns with strategy.
• Build relationships with media partners to stay ahead of industry trends.
• Lead and develop Associate Directors and Senior Managers.
• Improve planning processes, frameworks, and best practices.

Skills

Media strategy

Media planning

Data analytics

Team leadership

Client-facing

Education

Bachelor’s degree or equivalent

Tools

Comscore

GWI

MRI-Simmons

Nielsen

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Media Strategy based in Canada.

This is a senior media strategy leadership role responsible for shaping integrated, full-funnel media strategies across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes. The role spans Social, Search, Programmatic and Digital Investment, Video, Out-of-Home, and Direct Partnerships. You will work directly with senior clients while partnering closely with activation, investment, data, measurement, and account strategy teams. As a people leader, you will mentor experienced media professionals and help elevate strategic standards, processes, and best practices. The environment is fast-paced, analytical, collaborative, and focused on delivering ambitious, insight-driven media solutions.

Accountabilities:

• Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by consumer, audience, and industry insights, with a strong focus on measurable business outcomes.
• Establish the strategic standard for annual planning, campaign strategies, audience frameworks, budget scenarios, and measurement approaches.
• Apply AI-enabled tools to insight generation, media planning, and reporting, while determining where automation creates efficiency and where human strategic judgment adds the most value.
• Analyze complex data, identify meaningful insights, and translate findings into compelling, executive-ready recommendations for internal and external audiences.
• Develop a deep understanding of client businesses, including strategic priorities, historical performance, competitive dynamics, opportunities, and risks.
• Act as the senior media strategy voice in client meetings, briefings, and planning presentations, working closely with account and client strategy leadership.
• Partner with activation, investment, data, and measurement teams to ensure strategic recommendations translate effectively into execution and performance.
• Build strong relationships with media and platform partners to stay current on industry developments and maximize value for clients.
• Lead and develop Associate Directors and Senior Managers, providing direction and oversight across account planning activities.
• Improve planning processes, frameworks, and best practices to strengthen the quality and consistency of the media strategy function.
• Establish clear team goals, provide constructive feedback, and create opportunities for professional development and career growth.

Requirements:

• 9+ years of professional experience focused on media strategy, media planning, and digital media.
• Demonstrated B2B media experience is required.
• Strong expertise across traditional, digital, and social media planning, buying, and measurement.
• Strong analytical capabilities and experience using data and AI-enabled tools to identify meaningful signals and inform strategic decisions.
• Experience with syndicated planning and audience-insight platforms such as Comscore, GWI, MRI-Simmons, or Nielsen.
• Ability to transform complex data and insights into clear, compelling narratives for senior-level client audiences.
• Proven experience leading, mentoring, and developing teams in a high-pressure, high-volume environment.
• Strategic confidence and willingness to challenge established approaches when doing so can create stronger outcomes for clients and the business.
• Bachelor’s degree or equivalent, preferably with a focus on marketing, advertising, business, or a related discipline.
• Strong communication, presentation, stakeholder-management, and relationship-building skills.
• Ability to balance strategic thinking with practical execution and collaborate effectively across multidisciplinary teams.

Benefits:

• Published salary range of $167,000–$190,000 USD.
• Compensation is determined based on job-related factors and may vary according to experience, skills, expertise, and other relevant considerations.
• The role is subject to a Return-to-Office policy where applicable; candidates living within commuting distance of an office may be expected to work onsite a set number of days per week.
• Collaborative environment that values diverse perspectives, inclusion, and different professional backgrounds.
• Opportunities to work across integrated media strategy, planning, data, measurement, technology, and AI-enabled workflows.

How Jobgether works:

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