Director, Media Planning

Starcom Georgia; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

Join a leading global communications group as the Director of Media Planning. You'll lead data-driven campaigns, manage a cross-functional team, and oversee senior client relationships. This role offers diverse opportunities and the chance to make a significant impact in a recognized agency.

Qualifications

• 8+ years in digital and performance media roles.
• Expertise in online/offline channels: video, programmatic, social, search.
• Certifications like Facebook Blueprint or Google Certifications are assets.

Responsibilities

• Lead a team of performance media specialists to deliver digital campaigns.
• Build strong partnerships with senior clients to improve workflows.
• Develop media strategies and allocate budgets effectively across channels.

Skills

Business Acumen

Data-driven Marketing

Communication

Project Management

Education

Bachelor’s degree or diploma in marketing, advertising, business, or related field

Tools

Prisma

DDS

Mediatools

Ad Ops

Job description

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Company description
Starcom is part of Publicis Media within Publicis Groupe, a leading global communications group. Our team is based in Windsor, Toronto, and Montreal. We love media and advertising, viewing planning and buying as both an art and a science backed by data.

Job Description
Starcom values human experiences that drive impact through measurable results. We aim to deeply understand our clients' businesses and motivate consumers to take meaningful actions. Join a recognized agency with accolades such as Great Places to Work, Media Agency of the Year 2022, and finalist in 2023. We foster a diverse environment with career growth opportunities.

Overview
As Director, Media Planning, you will lead data-driven campaigns from strategy to execution, overseeing a cross-functional team and managing client relationships at a senior level.

Responsibilities

• Lead a team of performance media specialists to deliver digital and integrated campaigns.
• Build strong partnerships with senior clients to understand their business and improve workflows.
• Implement processes for smoother operations and continuous campaign optimization.
• Collaborate on strategies that meet marketing objectives within budget and timelines.
• Develop media strategies and allocate budgets effectively across channels.
• Ensure compliance and oversee budget pacing and financial forecasts.
• Mentor team members and support leadership in best practices and thought leadership.

Qualifications

• Bachelor’s degree or diploma in marketing, advertising, business, or related field.
• 8+ years in digital and performance media roles.
• Strong business acumen and experience in data-driven marketing.
• Expertise in online/offline channels: video, programmatic, social, search, TV, radio, OOH.
• Excellent communication and project management skills.
• Proficiency in campaign tools like Prisma, DDS, Mediatools, Ad Ops.
• Experience in financial categories and certifications like Facebook Blueprint or Google Certifications are assets.

Additional Information
Starcom values diversity and inclusion, providing accommodations as needed. Only shortlisted candidates will be contacted.