Director, Media Planning - Oncology Specialization

Klick Health; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

A leading health communications agency is looking for a Director, Media Planning specializing in oncology. You'll define media strategies, lead cross-channel planning, and mentor teams while ensuring effective engagement with cancer therapies. Join a vibrant team and shape the future of oncology marketing in a rapidly evolving landscape.

Qualifications

• 8+ years of experience in digital media planning focused on oncology.
• Expertise across all digital media channels with a focus on oncology-related platforms.
• Strong strategic and analytical mindset for actionable media strategies.

Responsibilities

• Define long-term media strategies addressing oncology patient needs.
• Lead cross-channel media planning for oncology brands.
• Optimize oncology media programs to demonstrate ROI.

Skills

Digital media planning

Oncology marketing

Strategic communication

Cross-functional leadership

Analytical mindset

Verbal communication

Education

Bachelor's Degree in Marketing

Advanced degree preferred

Job description

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!

The Director, Media Planning with an oncology specialization at Klick Health is a senior leader responsible for defining and driving oncology-focused media strategies across multiple brands and client engagements. This pivotal role requires an expert in digital health and oncology marketing who can build long-term media roadmaps tailored to the unique needs of cancer therapies, patient journeys, and healthcare professionals. As a strategic advisor, you will work across internal teams and external clients to ensure all media solutions are visionary, measurable, and grounded in a deep understanding of oncology trends and regulations.

You will lead the development of oncology-specific media best practices, oversee cross-channel media planning for complex cancer brands, and cultivate strategic partnerships that enhance our ability to deliver exceptional results in this fast-evolving therapeutic area.

Key Accountabilities :

• Oncology Thought Leadership : Define long-term, forward-thinking media strategies that address the distinct needs of oncology patient populations, clinical pathways, and healthcare professional engagement.
• Strategic Vision and Roadmap Development : Create, communicate, and oversee the implementation of media roadmaps for oncology accounts, aligning with brand goals and market opportunities.
• Market Mastery : Maintain expertise on oncology treatment categories, competitive landscapes, clinical advancements, and digital media innovations relevant to cancer care marketing.
• Cross-Brand Leadership : Direct the media strategy across multiple oncology brands within client portfolios, ensuring consistency, synergy, and best-in-class media performance.
• Media Innovation : Identify and champion oncology-relevant emerging platforms, technologies, and tools (e.g., programmatic buying for oncology audiences, endemic cancer sites, patient advocacy partnerships).
• Process and Platform Excellence : Lead the development of media processes, tools, and templates that optimize efficiency, effectiveness, and regulatory compliance specific to oncology campaigns.
• Optimization and ROI Focus : Work closely with media planners, SEM experts, and the Analytics Practice to continually optimize oncology media programs and demonstrate quantifiable ROI.
• Client and Partner Advocacy : Act as a senior oncology media advisor to clients and cultivate high-value partnerships with oncology-specific publishers, data providers, and media platforms.
• Mentorship and Team Leadership : Mentor senior and mid-level media staff, providing strategic oversight and guidance to elevate the oncology media practice.

Skills and Experience :

• 8+ years of experience in digital media planning with significant specialization in oncology or pharmaceutical sectors.
• Deep knowledge of oncology-specific marketing challenges, regulatory considerations, and strategic communication needs for both DTC and HCP audiences.
• Demonstrated success in defining and implementing oncology-focused media roadmaps at a cross-brand or enterprise level.
• Expertise across all digital media channels (Display, Search, Social, Video, Programmatic) with a strong grasp of oncology-related platform opportunities and best practices.
• Proven ability to lead cross-functional teams and influence senior client stakeholders, particularly in highly regulated oncology contexts.
• Experience working with healthcare data management platforms, ad-serving technologies, and digital attribution models in the oncology space.
• Strong strategic and analytical mindset with an ability to translate oncology insights into actionable media strategies.
• Excellent verbal and written communication skills tailored for complex, technical oncology topics.
• Award-winning or industry-recognized contributions to oncology or healthcare media planning are a plus.

Education and Experience :

• Education : Bachelor’s Degree in Marketing, Communications, Advertising, Healthcare Administration, or a related discipline required; advanced degree preferred.
• Experience : Minimum of 8 years in digital media planning, with at least 4 years focused specifically on oncology brands or healthcare agency leadership.

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Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [emailprotected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

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