Director, Marketing Channel Strategy & Operations

Scotiabank; Toronto; On-site; CAD 140,000 - 190,000; Full time

Job summary

Scotiabank in Toronto is seeking a Director, Marketing Channel Strategy & Operations to own end-to-end campaign operations, drive operational excellence across channels, and lead a team of project managers across agile marketing squads.

You will redesign processes, build governance, and implement training to scale best practices, while partnering with Marketing, Product, Technology, Data, Risk, Legal and Operations.

Qualifications

• 8+ years of experience in process governance or operations within marketing or channel operations.
• Proven program/project management experience (Agile and/or waterfall) with governance, plans, issue logs, and executive-ready status reporting.
• Strong strategic, analytical, and problem-solving skills with ability to define operational KPIs and use data to drive decisions.
• Excellent executive presence, communication, and stakeholder management to influence across senior partners.
• Experience with people and practice leadership; prior direct people management is required.
• Comfort leading through ambiguity in a fast-paced, evolving environment with a continuous improvement and control-minded approach.
• Experience designing and improving end-to-end processes, across multiple channels.
• Working knowledge of risk, controls, and compliance in marketing, including approvals and privacy considerations.
• Strong AI acumen and leveraging AI capabilities to optimize workflows is an asset.
• Preferred: Experience with MarTech and workflow tools and driving automation/standardization.

Responsibilities

• Lead cross-functional transformation to redesign campaign delivery processes and tooling, improving scale, cycle time, and quality across marketing channels.
• Defining the vision for future state campaign process and overseeing cross-functional projects to enhance speed to market and flawless cross-channel execution of campaigns.
• Managing and maintaining source of truth for end-to-end campaign process workflow mapping and documentation; implement training and change management to standardize and scale best practices.
• Defining feedback loop process in campaign cycles including bottlenecks; implement root-cause fixes and measure impact through KPIs.
• Lead the Issues Management Task Force for marketing channels—managing communications and resolution of campaign issues and driving root-cause resolution.

Skills

Process governance

Program management

Strategic thinking

Executive presence

People leadership

Ambiguity tolerance

End-to-end processes

Risk & compliance

MarTech automation

AI in workflows

Job description

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Role

As Director, Marketing Channel Strategy & Operations, you will be accountable for owning the end to end campaign operations process focused on accelerating operational excellence across marketing channels and centres of excellence. This role combines strategy, cross-functional transformation, and systems/operational enablement to improve speed to market, quality, and control outcomes. You will own and evolve channel operating models, governance and performance routines, and enable teams to execute consistently at scale. This function will lead a team of project managers who support digital channel delivery across agile marketing squads across all businesses.

We are seeking a strategic, motivated and curious leader who gets excited by process optimization, and galvanizing change across teams. This individual will be responsible for elevating campaign operational excellence across teams, striving for continuous optimization across people, process and technology. This is a highly visible role with accountability to senior leadership and cross-functional partners (Marketing, Product, Technology, Data, Risk/Compliance, Legal, and Operations).

Is this role right for you? In this role, you will:

Campaign & Process Operational Optimization

• Lead cross-functional transformation to redesign campaign delivery processes and tooling, improving scale, cycle time, and quality across marketing channels.
• Defining the vision for future state campaign process, and overseeing cross functional projects to enhance speed to market and flawless cross-channel execution of campaigns.
• Managing and maintaining source of truth for E2E campaign process workflow mapping and documentation and implementing training and change management programs and resources to standardize and scale best practices across squads and channel COEs.
• Defining feedback loop process in campaign cycle including identify recurring bottlenecks and failure points; implement root-cause fixes (process, controls, training, automation) and measure impact through clear operational KPIs.
• Lead the Issues Management Task Force for marketing channels—managing communications and resolution of campaign related issues, driving root-cause resolution, control improvements, and sustained operational performance

Project Management Leadership, Governance & Risk Management

• Elevate project management functional expertise, leading a team of digital channel delivery experts. Strong people leadership competency supporting effective goal setting, coaching, feedback, and performance management; foster a culture of operational rigor, continuous improvement, and strong risk mindset.
• Lead and influence cross-functional teams to improve marketing operating performance (e.g., reduce campaign defects/issues, improve throughput, strengthen controls, and accelerate speed to market).
• Represent and drive cross-functional executive-sponsored initiatives by aligning stakeholders on scope, trade-offs, and decisions; establishing clear milestones; and ensuring accountable delivery of outcomes.
• Support wider transformational roadmaps through process enablement and effective project management support as required at a campaign and program level
• Define and run governance frameworks for marketing channels (intake/prioritization, stage gates, QA, approvals, control checks, documentation) to enable scalable and compliant execution, leveraging leading marketing technology (ie. Adobe Workfront Planning)
• Own marketing issues and risk management routines (issue intake, severity assessment, remediation plans, sustainable fixes, and leadership reporting) to protect customers and keep the bank safe.

Digital Channel Centres of Excellence (CoE) Strategy Enablement

• Translate business and marketing strategy into actionable operating plans (intake, prioritization, capacity, delivery cadences), frameworks, and governance to deliver against channel and campaign targets.
• Build and evolve channel operating models, playbooks, and enablement (roles/RACI, stage gates, QA standards, documentation, training) to support sustainable transformation and growth.
• Establish best practices and performance standards across centres of excellence including establishing and supporting operational reporting & insights for executive leadership

Skills

Do you have the skills that will enable you to succeed? We’d love to work with you if you have experience with:

• 8+ years of experience in process governance or operations, marketing or channel operations, digital marketing, and/or enterprise operations roles.
• Demonstrated strength in program/project management (Agile and/or waterfall), including building governance, plans, issue logs, and executive-ready status reporting.
• Strong strategic, analytical, and problem-solving skills, including defining operational KPIs and using data to prioritize and drive decisions.
• Excellent executive presence, communication, and stakeholder management skills, with the ability to influence without authority across senior partners.
• Experience with people and practice leadership, including coaching and developing talent; prior direct people management experience is required
• Comfort leading through ambiguity in a fast-paced, evolving environment, with a continuous improvement and control-minded approach.
• Experience designing and improving end-to-end processes, ideally across multiple channels.
• Working knowledge of risk, controls, and compliance in marketing (e.g., approvals, record keeping, privacy/consent, fair advertising), including experience running issue remediation and governance routines.
• Strong AI acumen and leveraging AI capabilities to optimize workflows is an asset
• Preferred: Experience with MarTech and workflow tools (e.g., campaign management, email/service providers, CRM, tagging, DAM, work management tools) and driving automation/standardization

What’s in it for you?

• A rewarding career path with diverse opportunities for professional development.
• A culture that promotes teamwork and cross-functional collaboration to achieve business goals. Inclusive workplace that values diversity of thought, background, and experience.
• An organization committed to making a difference in our communities – for you and our customers.
• Opportunity to work with a very enthusiastic team that helps our clients by ensuring the Bank is able to continue to operate to deliver key business services.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future" , we help our customers, their families and our communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone.

If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.