Director, Market Research - Lottery, Travel & Tourism

Travel LYNC; Canada; Hybrid; CAD 104,000 - 118,000; Full time

Job summary

Léger is hiring a Research Director for Lottery, Travel & Tourism as a full-time remote role in Canada. The position leads market research projects for WC-Lottery, Travel & Tourism, handling RFPs, methodology, fielding, analysis, reporting, and strategic client counseling.

The director drives client accounts, develops RFPs, and oversees complex studies, with responsibilities spanning design validation, field monitoring, and strategic recommendations.

Qualifications

• Minimum ten years in market research or strategic consulting.
• At least five years of supplier-side custom research experience.
• Bachelor's degree required.
• Experience with both quantitative and qualitative research.
• Strong report and presentation writing skills.
• Excellent project management, client management, and communication.
• Proficiency with digital and AI tools.

Responsibilities

• Developing RFPs and counseling clients on research programs.
• Overseeing large-scale or complex market research projects.
• Coordinating project management and operations steps.
• Validating questionnaires and training interviewers.
• Monitoring pre-tests, fieldwork, qualitative projects, and end-of-field steps.

Skills

Market research

Client management

Project management

Analytical thinking

Communication skills

Presentation skills

Quantitative & Qualitative methods

Automation tools

Education

Bachelor's degree

Tools

SPSS

SAS

Qualtrics

R

Job description

Léger is hiring a Research Director for Lottery, Travel & Tourism as a full-time remote role in Canada. The position leads market research projects for WC-Lottery, Travel & Tourism, handling RFPs, methodology, fielding, analysis, reporting, and strategic client counseling.

The director drives client accounts, develops RFPs, and oversees complex studies, with responsibilities spanning design validation, field monitoring, and strategic recommendations.