Director, Integrated Media Strategy

Marketbridge; Toronto; Remote; CAD 140,000 - 168,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

401(k) with company contribution

Professional development fund

Tech stipend and equipment

Job summary

Marketbridge is seeking a Director of Media Strategy to lead the development and execution of integrated B2B media strategies for enterprise clients. You will guide planning, activation, and measurement, collaborating with account management, analytics, and creative teams to deliver measurable business results.

You will oversee budgets, vendor relationships, and cross-functional partnerships, mentoring junior staff and driving best practices in media strategy and planning across a portfolio of

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Business, or related field.
• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
• Strong experience developing and executing media strategies for B2B clients.
• Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.
• Experience working with The Trade Desk, DV360, or comparable programmatic platforms.
• Experience managing substantial media budgets and working with media vendors and platform partners.
• Strong analytical skills and experience interpreting media performance data and reporting.
• Experience leading client presentations and providing strategic media recommendations.
• Previous experience mentoring, managing, or providing direction to media professionals.
• Excellent communication, presentation, and relationship-management skills.
• Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment.
• A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams.

Responsibilities

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals.
• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans.
• Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels.
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
• Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives.
• Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy.
• Support in-platform campaign management and optimization when required.
• Review campaign performance and use data and insights to identify optimization opportunities.
• Help establish campaign measurement frameworks, key performance indicators, and reporting approaches.
• Ensure learnings and performance insights are incorporated into future planning and recommendations.
• Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations.
• Lead or support client conversations related to media strategy, planning, campaign performance, and optimization.
• Present media plans, results, insights, and recommendations with clarity and confidence.
• Build a strong understanding of each client’s business, industry, audiences, and competitive landscape.
• Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships.
• Build and maintain strong relationships with B2B media vendors and platform partners.
• Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs.
• Support media negotiations and work to secure appropriate rates, placements, and added value.
• Oversee media budgets and ensure investments are allocated and managed responsibly.
• Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences.
• Provide guidance, mentorship, and strategic direction to media team members.
• Review media plans and recommendations to ensure strategic quality, accuracy, and alignment.
• Support the professional development and growth of junior and mid-level team members.
• Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams.
• Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices.

Skills

8+ years media strategy experience

Analytical skills

Excellent communication

Leadership

Relationship management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

The Trade Desk

DV360

Job description

This is a remote role

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For

If you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you.

Marketbridgeis seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented mediaprofessionals, andleading the charge on strategy media strategies withcross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.

WhatYou’llBe Doing

The Director, Media Strategy willbe responsible fordeveloping and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate clientobjectivesinto actionable media plans.

You will serve as a strategic media lead for clients, guideplanningand activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.

Key Responsibilities

Media Strategy and Planning

• Develop comprehensive B2B media strategies that align with client marketingobjectives, target audiences, and business goals

• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans

• Identifyand evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels

• Provide strategic direction throughout campaign planning, activation, optimization, and reporting

• Ensure media plans are appropriately structured, measurable, andoptimizedto deliver against agreed-upon objectives

Campaign Execution and Optimization

• Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy

• Support in-platform campaign management and optimization whenrequired

• Review campaign performance and use data and insights toidentifyoptimization opportunities

• Helpestablishcampaign measurement frameworks, key performance indicators, and reporting approaches

• Ensure learnings and performance insights are incorporated into future planning and recommendations

Client Partnership

• Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations

• Lead or support client conversations related to media strategy, planning, campaign performance, and optimization

• Present media plans, results, insights, and recommendations with clarity and confidence

• Build a strong understanding of each client’s business, industry, audiences, and competitive landscape

• Identifyopportunities to expand or strengthen the agency’s media offering within existing client relationships

Vendor and Budget Management

• Build andmaintainstrong relationships with B2B media vendors and platform partners

• Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs

• Support media negotiations and work to secureappropriate rates, placements, and added value

• Oversee media budgets and ensure investments areallocatedand managed responsibly

• Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences

Team Leadership and Collaboration

• Provide guidance, mentorship, and strategic direction to media team members

• Review media plans and recommendations to ensure strategic quality, accuracy, and alignment

• Support the professional development and growth of junior and mid-level team members

• Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams

• Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus

• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment

• Strong experience developing and executing media strategies for B2B clients

• Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications

• Experience working with The Trade Desk, DV360, or comparable programmatic platforms

• Experience managingsubstantialmedia budgets and working with media vendors and platform partners

• Strong analytical skills and experience interpreting media performance data and reporting

• Experience leading client presentations and providing strategic media recommendations

• Previousexperience mentoring, managing, or providing direction to media professionals

• Excellent communication, presentation, and relationship-management skills

• Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment

• A collaborative mindset and the ability to bring forwardnew ideas, challenge existing approaches, and work effectively across teams

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how weoperateday to day. Be Kindmeans treating teammates with respect and showing up for one another. Be Openreflects how we collaborate, share perspectives, and give clear, honest feedback. Be Realspeaks to a culture of authenticity, where people can speak up and be themselves. Be Bravepushes us to challenge assumptions, think critically, and pursue ideas that lead toreal results.

You’lljoin a collaborative team focused on solving real problems for complex clients. From day one,you’llgain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here,you’lldo meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth.Here’swhat you can look forward to:

• Time Off & Flexibility– Flexible PTO, summer Fridays, and paid parental leave (up to16 weeksfor birthing parents). Plus,we’reclosed from Christmas to New Year’s so you can fully unplug.

• Health & Wellness–Comprehensive medicalbenefitsand freepremiumaccess to the Calm app for relaxation and mindfulness.

• Financial Security–401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.

• Learning & Growth– A professional development fund($500)and continuous learning programs to invest in your career.

• Tech & Perks– Company-provided laptop & accessories,monthlyWi-Fi & cell stipend,ChatGPT EnterpriseAccessand exclusive discounts through Perkopolis.

Note: This position requires candidates to bein Canada or the US without visa sponsorship. Marketbridgeis an Equal Opportunity Employer.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $100k- $120k