Director, Go To Market (7 Month Contract)

Hootsuite; Toronto; Remote; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Go-To-Market to spearhead their global strategy. This pivotal role involves leading product launches, collaborating with cross-functional teams, and driving revenue growth in the dynamic B2B SaaS landscape. The ideal candidate will possess extensive experience in product marketing, strong leadership skills, and a passion for storytelling. Join a forward-thinking organization that values innovation and teamwork, where your contributions will directly impact the company's success and customer satisfaction.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Employee Assistance Program

RRSP Plan with Company Match

Parental Leave

Flexible Work Hours

Professional Development Opportunities

Qualifications

• 15+ years of product marketing experience, with a focus on B2B SaaS.
• Proven ability to lead teams and manage go-to-market strategies.

Responsibilities

• Lead a global go-to-market team and manage product launches.
• Define and execute strategies aligned with business goals.

Skills

Product Marketing

Go-To-Market Strategy

B2B SaaS Knowledge

Leadership

Project Management

Communication

Decision Making

Team Building

Education

Bachelor's Degree

MBA or Equivalent

Job description

Director, Go To Market (7 Month Contract)

Atlanta, Georgia, United States

Austin, Texas, United States

New York, New York, United States

As a Director, Go To Market, you will be a pivotal member of our leadership team that will be responsible for designing and implementing the global GTM Strategy for the Hootsuite platform. In this role, you’ll lead end-to-end product launches, define KPIs, and align go-to-market strategies globally to ensure successful product launches and sustained growth. You'll provide strategic insights, customer and market analysis, and thought leadership to shape product roadmaps and drive business outcomes.

You will develop compelling messaging and collaborate closely with marketing and sales to deliver impactful, differentiated product stories. Reporting to the Senior Director, Marketing Strategy, you will collaborate closely with cross-functional teams including product management, sales, marketing, customer success, operations, and legal to execute comprehensive go-to-market strategies and enablement that drive revenue growth and market expansion.

This is a remote-first role, open to applicants located in provinces or states where we have legal hiring entities.

WHAT YOU’LL DO:

• Provide leadership and direction to a global go-to–market team, including product marketing and revenue enablement professionals. Lead selection, coaching, mentoring, development, performance management, and all other people-management practices, including DE&I.
• Define and oversee the execution of the global go-to-market strategy, structure and implementation process, fuelled by storytelling and customer references that are fully synchronized with business and revenue goals. Ensure effective and ongoing relevance in the market to drive demand generation and pipeline.
• Direct the end-to-end product launch process, from planning to execution, ensuring smooth and successful introductions to the market.
• Establish KPI targets for product marketing and enablement initiatives. Present to and obtain buy-in from senior and executive leadership on metrics and continuous optimization strategies and product evolution.
• Provide thought leadership and guidance to identify opportunities, develop product roadmaps, analyze the competitive landscape, and understand customer needs in collaboration with market research. Deliver strategic analysis and recommendations to senior leadership to drive revenue growth and improved business outcomes.
• Drive the development of compelling messaging and positioning that differentiate Hootsuite products/services in the market to enable all GTM teams to tell the most impactful product story. Oversee the translation of these stories into clear briefs for the marketing team and partner with campaign strategists to bring them to life.
• Partner with global product management, marketing, and sales teams to ensure alignment and seamless execution of global go-to-market and enablement strategies.

WHAT YOU’LL NEED:

• 15+ years of product marketing experience, including a minimum of 3 years of experience leading PMMs or GTM Managers. Proven track record of successfully designing, launching and managing GTM strategies for new products/services.
• Strong knowledge of the B2B SaaS business model, technology industry and the business needs and challenges faced by customers in the Social Media Management space.
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Builds inclusive, cohesive teams which apply diversity to achieve common goals.
• Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work.
• Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision.
• Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of the team and individuals on the team.

WHO YOU ARE:

• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way: Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

At Hootsuite, we design our compensation packages based on internal equity and external competitiveness. Every role at Hootsuite is analyzed, evaluated and mapped to a salary range. As a general guideline, the salary for new hires and promoted employees is determined based on an individual's skills & capabilities required for the role and their ability to contribute as per the expectations outlined in the job description.

Our salary structures are built on trends projected and published by independent and trusted survey companies. Hootsuite analyzes market data and adjusts salary structures, if required, on an annual basis. Salary ranges reflect what we expect to pay for this position at the time of posting. Our total compensation packages summarize our current offerings and are subject to change without notice.

Hootsuite is committed to fair and equitable compensation for every employee. Through an annual Pay Equity Analysis, Hootsuite ensures that all employees are paid fair and equitably.

Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more! Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary. Benefits are available to permanent employees who meet minimum hours requirements without a waiting period. THIS resource will provide additional information.

USBenefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more! Benefits are available to employees who meet minimum hours requirements without a waiting period. THIS resource will provide additional information.

Global Parental Leave. All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations.