Director, Go To Market (7 Month Contract)

Hootsuite Inc.; Atlanta; Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative firm is seeking a Director, Go To Market to spearhead their global strategy for product launches. In this pivotal role, you will lead a talented team, drive strategic initiatives, and collaborate with cross-functional departments to ensure successful market introductions. Your expertise in product marketing, combined with strong leadership skills, will be essential in shaping the future of their platform. If you're a proactive problem solver with a passion for driving growth in the tech industry, this is the opportunity for you.

Benefits

Comprehensive health coverage

Retirement plans

Parental leave

Flexible work hours

Professional development opportunities

Qualifications

• 15+ years of product marketing experience with a focus on B2B SaaS.
• Proven record of designing and managing GTM strategies.

Responsibilities

• Lead the global go-to-market team and oversee product launches.
• Define and execute the global go-to-market strategy.

Skills

Product Marketing

B2B SaaS

Communication Skills

Project Management

Strategic Thinking

Leadership

Job description

Director, Go To Market (7 Month Contract)

Location

Atlanta, Georgia, United States

Austin, Texas, United States

New York, New York, United States

As a Director, Go To Market, you will be a pivotal member of our leadership team responsible for designing and implementing the global GTM Strategy for the Hootsuite platform. In this role, you’ll lead end-to-end product launches, define KPIs, and align go-to-market strategies globally to ensure successful product launches and sustained growth. You'll provide strategic insights, customer and market analysis, and thought leadership to shape product roadmaps and drive business outcomes.

You will develop compelling messaging and collaborate closely with marketing and sales to deliver impactful, differentiated product stories. Reporting to the Senior Director, Marketing Strategy, you will work closely with cross-functional teams including product management, sales, marketing, customer success, operations, and legal to execute comprehensive go-to-market strategies that drive revenue growth and market expansion.

This is a remote-first role, open to applicants in regions where we have legal hiring entities.

WHAT YOU’LL DO:

1. Provide leadership and direction to a global go-to–market team, including product marketing and revenue enablement professionals. Lead selection, coaching, mentoring, development, performance management, and all other people-management practices, including DE&I.
2. Define and oversee the execution of the global go-to-market strategy, structure, and implementation process, driven by storytelling and customer references aligned with business and revenue goals. Ensure ongoing relevance in the market to drive demand generation and pipeline.
3. Manage the end-to-end product launch process, from planning to execution, ensuring smooth and successful market introductions.
4. Establish KPI targets for product marketing and enablement initiatives. Present to and secure buy-in from senior leadership on metrics and continuous optimization strategies and product evolution.
5. Provide thought leadership by identifying opportunities, developing product roadmaps, analyzing the competitive landscape, and understanding customer needs in collaboration with market research. Deliver strategic analysis and recommendations to senior leadership to enhance revenue growth and business outcomes.
6. Drive development of compelling messaging and positioning to differentiate Hootsuite products/services. Oversee translation of these stories into briefs for marketing and collaborate with campaign strategists to bring them to life.
7. Partner with global product management, marketing, and sales teams to ensure alignment and seamless execution of go-to-market and enablement strategies.

WHAT YOU’LL NEED:

• 15+ years of product marketing experience, including at least 3 years leading PMMs or GTM Managers, with a proven record of designing, launching, and managing GTM strategies for new products/services.
• Strong knowledge of B2B SaaS, the technology industry, and customer challenges in the Social Media Management space.
• Excellent communication skills, both written and verbal, with active listening and clarification abilities.
• Influence and persuasion skills to gain support and mobilize teams.
• Decision-making capabilities to choose optimal actions for business problems and opportunities.
• Skilled in process and project management to handle timelines and workflows.
• Ability to build inclusive, cohesive teams that leverage diversity to achieve goals.
• Proven ability to deliver results through others, providing clear direction and support.
• Strategic thinking to identify key issues and develop comprehensive plans.
• Leadership in developing team capabilities and fostering growth.

WHO YOU ARE:

• Solution-oriented, proactive problem solver committed to business advancement.
• Growth-minded lifelong learner eager to experiment, seek feedback, and share insights.
• Resilient and adaptable in facing change, with a focus on opportunities.
• Collaborative, fostering positive relationships across teams.
• Critical thinker willing to challenge assumptions for the best outcomes.
• Effective communicator who listens and shares proactively.
• Strategic, understanding how your role influences broader organizational goals.
• Accountable and reliable, committed to delivering outcomes.
• Team builder, supporting others’ growth and success beyond expectations.

Our six guiding principles:

• Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
• One Team: Respect individuality, build trust, and support each other. #OneTeam #FreeToBeMe
• Customer Obsessed: Focus relentlessly on customer success. #CustomerObsessed
• Go Fast, Be Agile: Prioritize speed and simplicity over perfection. #GoFastBeAgile
• Play to Win: Strive for a profitable, impactful company. #PlayToWin #NoExcuses
• Neighbours & Allies: Give back and support communities. #SocialForGood #Allies

Accommodations will be provided as requested during the selection process.

At Hootsuite, compensation is based on internal equity and market data, with salary ranges determined by skills, experience, and contribution potential. We conduct annual pay equity analyses to ensure fairness. Benefits include comprehensive health coverage, retirement plans, parental leave, and more, tailored to regional regulations and offerings.