Director, Fitness & Performance

Medcan; Toronto; On-site; CAD 118,000 - 162,000; Full time

Job summary

Medcan seeks a Director, Fitness to own the strategic growth and operations of its Fitness business across all locations. You will drive revenue, profitability, utilization, and client engagement while leading a multidisciplinary team of trainers, exercise professionals, and program staff.

You will partner with Product, Growth, Marketing, Digital, Clinical, and Operations to position Fitness as a core component of Medcan’s prevention and longevity strategy, ensuring superior member experiences.

Qualifications

• Bachelor’s degree in a related field (Kinesiology, Exercise Science, Health Sciences, Business) with Master’s considered an asset.
• Minimum 8–10 years of progressive leadership experience in fitness or multi-site service operations.
• Demonstrated experience leading a P&L and delivering revenue and profitability growth.
• Strong understanding of fitness operations, programming, utilization management, and service delivery.
• Experience developing and launching new products, services, or business models.
• Strong analytical, financial, and strategic planning skills.
• Proven ability to lead multidisciplinary teams in a fast-paced environment.
• Experience leveraging technology, wearables, digital platforms, and data-driven insights to enhance client engagement and business performance.
• Exceptional communication, stakeholder management, and change leadership capabilities.

Responsibilities

• Own the Fitness P&L and revenue, profitability, utilization, and growth objectives across all Medcan locations.
• Lead Fitness operations and the leadership team to ensure consistent service delivery and excellence.
• Partner with Product and Finance to establish budgets, forecasts, pricing strategies, and capacity requirements.
• Collaborate with Provider Experience and Scheduling to optimize staffing models and capacity planning.
• Establish and monitor operational processes to improve efficiency, scalability, and client experience.
• Drive continuous improvement to enhance client satisfaction, productivity, and profitability.
• Champion an exceptional end-to-end fitness experience and drive engagement and retention.
• Develop strategies to integrate Fitness services into broader client care journeys and programs.
• Identify new revenue streams through digital products, wearables, and partnerships.

Skills

P&L leadership

Multi-site operations

Strategic planning & analytics

Cross-functional leadership

Wearables & digital health tech

Revenue growth & profitability

Client experience & engagement

Change leadership & stakeholder mgmt

Education

Bachelor's degree in Kinesiology/Exercise Science/Health Sciences/Business

Master's degree (asset)

Job description

Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

This job is for a current vacancy.

The Role:

The Director, Fitness is accountable for the strategic growth, operational excellence, financial performance, and client experience of Medcan's Fitness business across all locations. This role owns the Fitness P&L and is responsible for developing and executing the strategy to grow revenue, profitability, utilization, retention, and engagement across personal training, fitness and annual health assessments, group programming, digital fitness offerings, and future fitness-related products and services.

The Director will lead Fitness operations, team performance, program innovation, and capacity planning while ensuring an exceptional member experience. Success in this role requires close partnership with Product, Growth, Marketing, Digital, Clinical, and Operations leaders to position Fitness as a key component of Medcan's prevention and longevity strategy.

Strategic Leadership Accountabilities

• Develop and execute a multi-year Fitness strategy that supports Medcan's growth objectives and enhances member health outcomes.
• Identify opportunities to expand Fitness offerings through new services, technology, wearables, assessments, digital solutions, and innovative programming.
• Provide operational and commercial input into product roadmaps and business cases for new fitness products, services, equipment, and partnerships.
• Stay current on emerging trends in fitness, recovery, longevity, performance optimization, and health technology to continuously evolve the Fitness business.
• Establish and track key performance indicators across revenue, utilization, client outcomes, retention, satisfaction, and profitability.

Operational Accountabilities

• Own delivery of annual revenue, profitability, utilization, and growth objectives for the Fitness business.
• Lead Fitness operations across all Medcan locations, ensuring consistent service delivery and operational excellence.
• Oversee the Fitness leadership team, including Fitness Managers, Team Leads, Personal Trainers, Exercise Physiologists, and related providers.
• Collaborate with Product and Finance to establish annual budgets, forecasting, pricing strategies, and provider capacity requirements.
• Partner with Provider Experience and Scheduling teams to optimize staffing models, provider utilization, and capacity planning.
• Establish, communicate, and monitor operational processes that improve efficiency, scalability, and the client experience.
• Manage equipment lifecycle planning, facility requirements, vendor relationships, and capital investment recommendations.
• Monitor service performance and implement continuous improvement initiatives to improve client satisfaction, productivity, and profitability.

Client Experience Accountabilities

• Champion an exceptional end-to-end fitness experience for members and clients.
• Develop strategies to improve fitness engagement, retention, program adherence, and long-term client outcomes.
• Partner with Membership, Assessments, and Clinical teams to increase integration of Fitness services into broader client care journeys.
• Monitor client feedback and service metrics, identifying opportunities to enhance satisfaction and drive loyalty.
• Ensure service delivery aligns with Medcan's brand promise and member value proposition.

Commercial Growth Accountabilities

• Partner with Marketing, Membership, and Sales teams to drive awareness, acquisition, conversion, and retention of Fitness clients.
• Develop strategies to increase attachment rates, recurring revenue, and cross-selling opportunities across Medcan services.
• Identify new revenue streams through digital products, wearables, corporate wellness programs, coaching services, and strategic partnerships.
• Analyze business performance and market trends to identify growth opportunities and risks.
• Build business cases for investments that enhance client outcomes and financial performance.

People Leadership Accountabilities

• Lead, coach, and develop a high-performing Fitness team and leadership structure.
• Establish clear performance expectations and accountability measures across the business.
• Create workforce plans that support growth objectives while maintaining operational efficiency.
• Build a culture focused on client service, innovation, collaboration, and continuous improvement.
• Partner with Human Resources to support talent acquisition, succession planning, engagement, and professional development.

Qualifications

• Bachelor's degree in Kinesiology, Exercise Science, Health Sciences, Business, or a related field. Master's degree considered an asset.
• Minimum 8-10 years of progressive leadership experience in fitness, wellness, healthcare, or multi-site service operations.
• Demonstrated experience leading a P&L and delivering revenue and profitability growth.
• Strong understanding of fitness operations, programming, utilization management, and service delivery.
• Experience developing and launching new products, services, or business models.
• Strong analytical, financial, and strategic planning skills.
• Proven ability to lead multidisciplinary teams in a fast-paced environment.
• Experience leveraging technology, wearables, digital platforms, and data-driven insights to enhance client engagement and business performance.
• Exceptional communication, stakeholder management, and change leadership capabilities.

Position Pay Range

$117,979.00 - $162,220.75 CAD annually

Pay will be determined based on an analysis of the selected candidate's experience and qualifications within the role's compensation grade. Medcan's compensation ranges are determined by a combination of required qualifications and skills, market value, and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks, benefits, and potential bonuses or incentives.

Notice to Candidates: Recruitment Fraud

Medcan will never request any form of payment from candidates at any stage of the recruitment or hiring process. In addition, Medcan does not utilize third-party immigration consultants or recruitment agents to conduct offers of employment on our behalf. Employment contracts are shared directly by members of the Medcan Talent Acquisition or Human Resources team using official Medcan email domains.

If you receive a request for payment or are contacted by an individual or organization claiming to represent Medcan that appears suspicious, please do not respond or share personal information. Instead, we encourage you to contact us directly at [e-mail] to verify the legitimacy of the communication.

Diversity, Equity and Accessibility:

Medcan is dedicated to equity, diversity and inclusion. We strive to ensure all stakeholders have a fair opportunity to participate in our community. If contacted for an opportunity, please advise your Talent Acquisition contact should you require accommodation.

AI Use Disclosure – Opportunities at Medcan

Medcan uses artificial intelligence (AI) tools to support the screening and assessment of applicants for opportunities as part of a fair, transparent, and inclusive process. These tools assist our team but do not make final decisions. All decisions are reviewed and made by our teams to ensure fairness and alignment with Medcan’s values. If you have questions about how your application is assessed, please contact the Medcan Talent Acquisition team at [e-mail].