Director, Digital Paid Media

Mandrake; Toronto; Hybride; CAD 150 000 - 210 000; Plein temps

Avantages offerts par ce poste

Comprehensive benefits

Wellness programs

Flexible hybrid work

Résumé du poste

Mandrake is seeking a Director of Digital Paid Media to lead an in-house paid media capability. The role sits as a chapter leader within an agile operating model, embedding paid media practitioners into cross-functional squads to deliver business value with speed and precision.

The candidate will translate performance data into business decisions, manage a high-performing team, and collaborate with senior stakeholders across programs and channels.

Qualifications

• 8–12+ years of progressive experience in digital paid media with leadership.
• Hands-on experience across DSPs, Paid Search, and Paid Social.
• Experience managing $10M+ annual budgets with ROI focus.
• Strong analytics and stakeholder communication skills.

Responsabilités

• Lead within the Agile Operating Model.
• Drive Innovation & Industry Leadership.
• Build & Lead a High-Performance Team.

Connaissances

Digital paid media

Programmatic

Google Ads

Meta & social ads

Leadership

Agile

Analytics

Formation

Bachelor's degree in Marketing/Business

Outils

DV360

The Trade Desk

GA4/Analytics

Adobe Analytics

Description du poste

We are looking for a digitally-sophisticated, performance-obsessed, and people-first Director, Digital Paid Media to lead an in-house paid media capability within one of our client's business lines. This is not a traditional media management role — it is a chapter leadership position within the company’s agile operating model, requiring both deep digital media craft and the organizational leadership to forward-deploy a team of paid media practitioners into cross-functional agile Squads.

As Chapter Lead for Digital Paid Media, you will be accountable for the capability, craft, career development, and culture of a team of paid media specialists — while ensuring those practitioners are embedded where business value is created: inside agile Squads working at the speed and specificity that a modern, client-focused business demands.

This role requires a leader who is equally at home in a DSP, a sprint planning session, and a senior stakeholder briefing — someone who can translate complex performance data into clear business decisions, and who builds teams that are as analytically rigorous as they are creatively curious.

What you will do:

• Lead Within the Agile Operating Model
• Drive Innovation & Industry Leadership
• Build & Lead a High-Performance Team

What you will bring:

• 8–12+ years of progressive experience in digital paid media, performance marketing, or integrated digital marketing — with at least 5 years in a leadership role managing a team of practitioners
• Hands-on, expert-level experience managing paid media campaigns across Programmatic (DV360, The Trade Desk, or equivalent DSPs), Paid Search (Google Ads, Microsoft Advertising), and Paid Social (Meta, TikTok, Pinterest, Snapchat, LinkedIn) — including direct platform execution, not just agency oversight
• Deep expertise in performance marketing disciplines: audience segmentation, bid strategy, creative testing, conversion optimization, retargeting, and attribution modelling
• Demonstrated experience managing significant paid media budgets (ideally $10M+ annually) with a track record of delivering measurable ROI and continuous performance improvement
• Strong working knowledge of the ad tech ecosystem — including DSPs, SSPs, DMPs, CDPs, ad servers, and brand safety/verification tools (e.g., IAS, DoubleVerify)
• Experience leveraging first-party data and CRM signals to build and activate audience strategies across paid channels

Analytics & Measurement (Required)

• Demonstrated ability to translate complex performance data into clear, actionable business insights and recommendations — with strong proficiency in campaign analytics, attribution, and reporting
• Experience working with marketing measurement frameworks, including multi-touch attribution, media mix modelling, and incrementality testing
• Proficiency with analytics and reporting platforms (e.g., Google Analytics, Adobe Analytics, or equivalent) and comfort working with data teams to access and interpret performance data
• Strong financial acumen — ability to build and manage media budgets, model ROI scenarios, and communicate performance in business terms to senior stakeholders

Agile Ways of Working (Required)

• Demonstrated experience working within or leading a team in an agile operating model — including familiarity with squad structures, sprint-based delivery, and chapter or guild leadership models
• Working knowledge of agile methodologies (Scrum, Kanban, SAFe, or equivalent) and the ability to adapt traditional media planning and buying workflows into iterative delivery cycles
• Experience forward-deploying or embedding practitioners into cross-functional teams while maintaining a strong functional community of practice

Leadership & Stakeholder Management (Required)

• Proven track record building, developing, and retaining high-performing digital media teams — with experience managing both specialists and generalists across a range of digital disciplines
• Strong executive presence and communication skills — able to translate technical media concepts into clear business language for senior marketing and business stakeholders
• Experience managing agency and vendor relationships, including performance management, contract negotiation, and compensation frameworks
• Demonstrated ability to influence decisions and build alignment across cross-functional teams and senior stakeholders in a matrixed organization

What you should expect:

• High-visibility mandate with direct influence on the company's growth and marketing transformation
• Competitive compensation including base salary and performance bonus
• Comprehensive benefits, wellness programs, and flexible hybrid work arrangements
• Strong commitment to diversity, equity, and inclusion
• Professional development and coaching opportunities within a large, complex, and evolving marketing organization