Director, CRM (One-Year Contract)

SSE Enterprise; Montreal; On-site; CAD 80,000 - 120,000; Full time

Job summary

An innovative company seeks a Director of CRM to drive channel management and customer engagement strategies. This role involves overseeing email and push notification campaigns, leading personalization efforts, and managing a motivated team. With a focus on data-driven optimization and performance marketing, the ideal candidate will leverage their extensive experience to enhance customer lifecycle programs and improve online traffic and conversion rates. Join a dynamic team that values creativity and analytical thinking, and be part of a forward-thinking environment that embraces cutting-edge technologies and diverse perspectives.

Benefits

Extended health and dental benefits

Parental top-up program

Generous Employee Discount

Access to telemedicine

Employee and family assistance program

Savings and retirement plan matching contributions

Opportunity to work with cutting-edge technologies

Qualifications

• 10+ years in customer lifecycle marketing with 7 years in leadership roles.
• Strong understanding of integrated marketing and multi-channel strategies.

Responsibilities

• Define and implement outbound channel strategy for email and push notifications.
• Lead personalization program and customer lifecycle strategies.

Skills

Business Development

Performance Marketing

Data-Driven Optimization

Program Management

Analytical Skills

Creative Thinking

Problem-Solving Skills

Communication Skills

Education

Bachelor's degree in Commerce

Master's degree (considered an asset)

Tools

ESP platforms (e.g. Braze, Iterable, Responsys, SFMC, Twilio)

Job description

SSENSE is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else. SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views.

Job Description

This is a one-year contract

About the position

Reporting to the VP of Growth, the Director, CRM will be responsible for managing SSENSE's main sales channels and programs. The person will be responsible for managing the overall email and push notification channel strategy, in addition to managing personalization and customer lifecycle programs.

The ideal candidate has a strong background in business development, with a particular focus on performance marketing, data-driven optimization, and program management.

What you will do:

1. Channel Management: Define and implement the outbound channel strategy (email, push notifications), optimize multi-channel campaigns and message integration, and promote a data-driven approach to channel management. Continuously improve our multi-channel solutions to optimize engagement and revenue by collaborating with internal technology teams.
2. Program Management: Lead the personalization program, enrich personalized touchpoints, define customer lifecycle strategies and develop tactics for each stage of the customer journey to support our outbound communication programs to increase online traffic and conversion.
3. People Leadership: Manage and coach the team, foster motivation and engagement, define objectives and promote the department's mission.

Qualifications

Bachelor's degree in Commerce, Marketing, or a related field. A Master's degree will be considered an asset.

A minimum of 10 years of experience in customer lifecycle marketing, customer marketing, or digital customer programs, including 7 years of previous leadership experience.

Strong understanding of integrated marketing and multi-channel strategies.

Experience with ESP platforms (e.g. Braze, Iterable, Responsys, SFMC, Twilio, etc.).

Excellent communication skills, written and verbal, in French and English.

What sets you apart:

1. Highly analytical and detail-oriented.
2. Creative thinking and excellent problem-solving skills.
3. Strong ability to present, synthesize and influence change.
4. Ability to thrive in a fast-paced, performance-driven environment.

Additional Information

Why Join Us:

1. Extended health and dental benefits, including comprehensive mental health programs and coverage.
2. Parental top-up program.
3. Generous Employee Discount.
4. Access to telemedicine and employee and family assistance program.
5. Savings and retirement plan matching contributions.
6. Opportunity to work with cutting-edge technologies and an innovative team that’s pushing the boundaries of technology.

SSENSE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need special accommodations, let us know. We will do our best to accommodate you!