Director Channel Management

BRP; Sherbrooke; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus based on company results

Generous paid time away

Pension plan

Healthcare fully paid by BRP

Discount on BRP products

Flexible work schedule

Job summary

BRP is seeking a Director, Channel Management who will define and execute the global dealer network strategy aligned with growth and customer experience standards. You will lead a high‑performing team, drive digital transformation, and ensure operational excellence across SAP, Salesforce, and CRM/DMS integrations.

Responsibilities include governance, data strategy, network footprint, and program delivery, with strong emphasis on ROI, risk management, and cross‑functional collaboration with Legal

Qualifications

• 10+ years of experience in channel management, dealer network strategy, or related commercial leadership roles.
• Proven experience leading complex, global network strategies and transformation initiatives.
• Strong understanding of dealer operations, distribution models, and performance management frameworks.
• Experience working with enterprise systems (e.g., SAP, Salesforce, CRM/DMS integrations).
• A demonstrated ability to lead cross‑functional initiatives and influence senior stakeholders.
• Strong financial acumen and experience managing budgets and program ROI.

Responsibilities

• Define and execute the channel management strategy aligned with business growth objectives.
• Lead, develop, and engage a high‑performing team, fostering accountability and continuous improvement.
• Manage budgeting, cost control, and financial reporting for channel operations.
• Establish and oversee dealer agreement frameworks, network policies, and governance standards in partnership with Legal.
• Own dealer‑related customer master data strategy in SAP, ensuring data integrity and effective account lifecycle management.
• Oversee network operations support across key business lines, ensuring alignment with product and market priorities.
• Lead audit, compliance, and risk management frameworks across the dealer network.
• Define and execute network footprint strategy, including expansion, consolidation, and market optimization.
• Lead the strategy and execution of dealer programs that drive performance and customer experience.
• Oversee certification programs, including standards, processes, and continuous improvement.
• Manage dealer performance initiatives (e.g., scorecards, PerforMAX), including communication and stakeholder alignment.
• Direct dealer financial benchmarking programs.
• Lead integration between Dealer Management Systems (DMS) and CRM platforms to enable seamless data flow and insights.
• Champion digital innovation, automation, and analytics across channel operations.

Skills

Channel management

Dealer network strategy

Leadership

Budgeting

SAP

Salesforce

Cross-functional leadership

Data analytics

Strategic thinking

Stakeholder management

Digital transformation

CRM/DMS integrations

Tools

SAP

Salesforce

Job description

We are looking for a Director, Channel Management, who will report to the Director of Portfolio, Strategy, Channel and Customer Experience. The role focuses on defining and executing the global dealer network strategy, aligning it with growth objectives, dealer and customer experience standards, and operational excellence.

Strategic Leadership and Business Management

• Define and execute the channel management strategy aligned with business growth objectives.
• Lead, develop, and engage a high‑performing team, fostering accountability and continuous improvement.
• Manage budgeting, cost control, and financial reporting for channel operations.

Dealer Network Framework and Governance

• Establish and oversee dealer agreement frameworks, network policies, and governance standards in partnership with Legal.
• Own dealer‑related customer master data strategy in SAP, ensuring data integrity and effective account lifecycle management.
• Oversee network operations support across key business lines, ensuring alignment with product and market priorities.
• Lead audit, compliance, and risk management frameworks across the dealer network.
• Define and execute network footprint strategy, including expansion, consolidation, and market optimization.

Dealer Network Programs

• Lead the strategy and execution of dealer programs that drive performance and customer experience.
• Oversee certification programs, including standards, processes, and continuous improvement.
• Manage dealer performance initiatives (e.g., scorecards, PerforMAX), including communication and stakeholder alignment.
• Direct dealer financial benchmarking programs.

Dealer Technology and Digital Transformation

• Lead integration between Dealer Management Systems (DMS) and CRM platforms to enable seamless data flow and insights.
• Champion digital innovation, automation, and analytics across channel operations.

Skills & Qualifications

• 10+ years of experience in channel management, dealer network strategy, or related commercial leadership roles.
• Proven experience leading complex, global network strategies and transformation initiatives.
• Strong understanding of dealer operations, distribution models, and performance management frameworks.
• Experience working with enterprise systems (e.g., SAP, Salesforce, CRM/DMS integrations).
• A demonstrated ability to lead cross‑functional initiatives and influence senior stakeholders.
• Strong financial acumen and experience managing budgets and program ROI.
• A strategic thinker with a strong execution mindset.
• Exceptional leadership, team development, and stakeholder management skills.
• A data‑driven decision‑maker with strong analytical capabilities.
• A change agent with experience driving digital transformation and continuous improvement.
• Strong communication and influencing skills across global and cross‑functional teams.

Benefits

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

Feel Good Perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products