Director, AI Content Studio

Loblaw Agency; Toronto; On-site; CAD 128,000 - 176,000; Full time

Job summary

Loblaw Agency is seeking a hands-on Director to build and lead the AI Content Studio, a fast-paced, startup-style capability across image, video, motion, copy and asset adaptation.

You will personally create finished content, shape workflows, lead a lean team, teach others, and champion responsible AI use while aligning production with brand standards.

Qualifications

• Minimum 10+ years in creative production or related field.
• Strong portfolio demonstrating production-ready deliverables across media.
• 2+ years hands-on experience with generative AI tools in brand work.

Responsibilities

• Stand up the AI Content Studio’s tools, workflows, and quality gates.
• Lead a lean production team while remaining hands-on.
• Create content using AI and traditional methods.
• Evolve tools and workflows with buy/build decisions.

Skills

Creative leadership

Hands-on production

AI content creation

Brand content

Motion/video design

Tools

AI content tools

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Come make your difference in communities across Canada, where authenticity, trust and making connections are valued — as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues with a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

About The Job

Content demand has permanently outpaced traditional production models. Reporting to the Head of Production, this role will help build and lead Loblaw Agency’s AI Content Studio — a fast-paced, start-up-style capability designed to meet growing content needs across our brand partners and Agency teams.

The Studio will integrate generative AI into agile production workflows across image, video, motion, copy, versioning, and asset adaptation — helping the Agency produce more content, faster, while maintaining strong creative judgment, brand consistency, and production quality.

This is a hands-on production leadership role. Success requires genuine, current fluency with AI content tools and the ability to personally create finished stills, motion, and video deliverables. This is not a strategy-only or oversight-only mandate. The Director will be expected to produce work directly, shape the workflows, lead a lean team, and teach others as AI production capabilities evolve.

What You’ll Do

Build and Lead the Studio

• Stand up the AI Content Studio’s tools, workflows, standards, intake processes, and quality gates in partnership with the Head of Production.
• Bring a start-up mindset to the role, defining process as you go while building a scalable production model.
• Lead a small, lean production team while staying active in the work yourself, not managing purely through delegation.
• Build internal capability to absorb work that may currently rely on external vendors, where it makes sense for quality, speed, rights, and efficiency.
• Evaluate AI tools, platforms, vendor relationships, and build-vs-buy decisions as the production model evolves.

Produce and Scale the Work

• Take a hands-on role creating finished content deliverables — including stills, motion, video, adaptations, and production-ready assets — using AI and traditional creative production methods.
• Work fluently across current and emerging AI production tools for image, video, motion, copy, editing, versioning, and asset adaptation.
• Translate briefs from strategy, creative, and brand partners into production-ready content with strong visual judgment.
• Use AI to elevate creative quality, improve speed, and expand production capacity — not simply to reduce cost.
• Support high-volume and fast-turnaround content needs across brand partners and Agency teams.

Lead AI Adoption, Teaching, and Governance

• Identify, pilot, and operationalize new AI tools across ideation, design, motion, editing, versioning, and asset adaptation.
• Build reusable playbooks, prompt approaches, workflow documentation, and quality standards that allow AI production practices to scale beyond one person.
• Proactively teach colleagues new tools, workflows, and techniques as the AI landscape evolves.
• Serve as an internal authority on AI production, helping teams understand what is ready to use, what is emerging, and what is not yet viable.
• Partner with production, brand, legal, technology, and other internal stakeholders to support responsible AI use, including rights/IP, privacy, brand safety, disclosure, and approval requirements.

Measure Impact

• Define and track practical measures of studio impact, including production speed, output quality, adoption, cost efficiency, and the volume of work successfully handled in-house.
• Bring a clear point of view on how AI tools should be woven into broader brand, creative, and production strategies.
• Act as a bridge between creative ambition, technical feasibility, and operational delivery.

Qualifications

• 10+ years of experience in creative production, content production, creative direction, studio leadership, advertising, brand content, design, motion/video, creative technology, or a related field.
• A strong portfolio demonstrating exceptional craft, conceptual thinking, visual storytelling, and the ability to turn briefs into production-ready creative deliverables.
• 2+ years of demonstrated, hands-on experience in AI content creation, including brand work, campaign work, production experiments, or personal projects that show advanced fluency with generative AI tools.
• Ability to produce finished creative content independently across stills, motion, video, and related content formats using AI tools — not just direct others to do so.
• Experience working in fast-paced, high-volume content environments, such as an agency, in-house brand studio, production studio, or similar setting.
• Familiarity with AI-assisted production approaches, including automation, templating, modular content systems, versioning, and content scaling, with the ability to evaluate new tools and assess their feasibility.
• Experience leading lean teams, managing external partners, and building relationships across creative, strategy, production, technology, and brand partner teams.
• A genuine willingness and ability to teach, coach, upskill, and influence others as new tools and techniques emerge.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle Salariale à L’embauche

$128,000.00 - $176,000.00 / 128.000,00$ - 176.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

#EN

#SS #MARKET #ON