Digital Specialist

The Aber Group; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive salary and benefits

Job summary

The Aber Group, a leading Canadian independent digital media and search engine marketing agency, is looking for a dynamic Digital Specialist to bridge digital strategy and client relationships.

You’ll support multi-channel campaigns, provide proactive performance insights, and mentor junior staff while working in a hybrid Toronto office 2–3 days a week and remotely the rest. Competitive salary and benefits are offered.

Qualifications

• 2–4 years of active paid digital media experience.
• Active or in-progress certifications across Google, Meta, Microsoft Ads, Snapchat, Pinterest or LinkedIn.
• Strong data literacy to translate metrics into ROI insights.
• Curiosity for AI tools and automation in campaigns.
• Excellent written and verbal communication.

Responsibilities

• Manage multi-channel campaigns across Paid Search, Paid Social, Display, Programmatic, Digital Audio, CTV and DOOH.
• Apply automation tools, smart bidding features, and AI workflows to drive performance.
• Lead client-facing updates and coordinate with internal teams to keep projects on track.

Skills

Paid media campaigns

Campaign optimization

Data analytics

AI tooling

Communication

Mentoring juniors

Tools

Google Ads

Meta Ads

Microsoft Ads

LinkedIn Ads

Snapchat Ads

Pinterest Ads

Google Analytics

Job description

As one of Canada’s leading independent digital media and search engine marketing agencies, The Aber Group is looking for a dynamic, forward-thinking Digital Specialist.

The Digital Specialist serves as a vital bridge between digital strategy and client relationship management. You’ll support media campaign execution with proactive client-facing communication, actionable performance insights, and modern digital workflow optimization. This role is ideal for an experienced media practitioner ready to take on greater account ownership, harness emerging ad tech and elevate client campaigns across our portfolio of non-profit, arts, post-secondary, and commercial clients.

What You’ll Do

1. Agile Campaign Management & Optimization

• Build, traffic, support execution, and optimize multi-channel campaigns across Paid Search, Paid Social, Display, Programmatic, Digital Audio, Connected TV, and Digital Out-of-Home platforms
• Utilize modern automation tools, smart bidding features, and AI-assisted workflows to drive efficiencies and performance across campaigns
• Execute precise ad operations, including tracking setup, tagging verification, and campaign launches

2. Strategic Analysis & Critical Thinking

• Move beyond basic reporting to apply sharp critical thinking - translating quantitative data into actionable client insights and ROI-focused recommendations
• Test, evaluate, and implement innovative campaign tactics and emerging platform formats
• Conduct thorough post-campaign debriefs, analyzing key performance indicators to shape future account growth strategies

3. Client & Internal Account Leadership

• Act as an internal liaison between account teams to keep projects running on time and on budget
• Handle day-to-day client operational communications, presenting results, deliverables, ad copy updates, and optimizations clearly and confidently
• Help guide, mentor, and review deliverables for junior staff

Key Skills, Experience & Qualifications

• Experience: 2-4 years of active experience executing and optimizing paid digital media campaigns across search, social, or programmatic channels
• Platform Certifications: Active or in-progress certifications across Google (Search, Display, Video, Analytics), Meta, Microsoft Ads, Snapchat, Pinterest or LinkedIn
• Critical Thinking & Data Literacy: Proven capability to analyze data sets, spot market trends, and extract meaningful insights to support strategic recommendations
• Modern Ad Tech & AI Mindset: Curiosity and comfort with exploring AI tools, automation features, tagging & tracking and platform innovations to increase productivity and campaign results
• Communication & Organization: Strong written and verbal skills, comfortable leading client-facing updates and explaining digital marketing nuances clearly to key stakeholders
• Hands-on experience with boosting, managing, or optimizing paid creator/influencer content campaigns is a bonus

Why You’ll Love Working at The Aber Group

Celebrating our 20th year, The Aber Group has built a supportive, highly collaborative environment where team members thrive. Recognized in the top 3% of agencies in Canada as a Google Premier Partner, we provide our team direct access to beta tests, dedicated partner support, and industry-leading platform training.

• Competitive Compensation & Benefits: Benchmark-aligned salary ($55k-$75k) with an industry-leading benefits package
• Work/Life Balance & Flexibility: Hybrid schedule offering 2-3 days per week in our Toronto office alongside remote work. Generous vacation policy to recharge, plus Free Fridays & your birthday off.
• Professional Growth: Dedicated ongoing training, executive mentorship, and active involvement in Canadian Marketing Association (CMA) and Interactive Advertising Bureau (IAB)
• Meaningful Work: Direct impact on campaigns for loyal clients, important social causes, and leading Canadian institutions