Digital Retail Specialist I

050 Best Buy Canada Ltd.; Vancouver; Hybrid; CAD 59,000 - 74,000; Full time

Benefits offered by this job

Remote-first work environment

Employee discounts on tech gear

Flexible health benefits

Job summary

Best Buy Canada is seeking a Digital Retail Specialist to shape the customer journey on BestBuy.ca and influence in-store and marketing channels. Based in the Greater Vancouver area with a remote-first model and quarterly in-person sprints, you will drive launches, optimization, and customer experiences.

You’ll translate strategy into execution across web, marketing, and merchandising, monitor KPIs, and share actionable insights.

Qualifications

• 3+ years of experience in eCommerce or digital marketing.
• Proficiency with analytics tools: Adobe Analytics, Google Analytics, Excel, and CMS.
• Ability to translate data into actionable insights and optimize campaigns.

Responsibilities

• Launch products, campaigns, and promotions across BestBuy.ca and other channels.
• Translate strategy into execution across web, marketing, and in-store touchpoints.
• Monitor business performance and customer behavior to uncover optimization opportunities.
• Lead initiatives to improve discoverability and conversion through SEO, content placement, and merchandising tactics.
• Use data to tell a story - sharing insights that influence business decisions beyond your immediate scope.
• Stay ahead of the competition with market and trend analysis.
• Support and mentor team members, helping the team deliver at its best.

Skills

KPIs: traffic, conversions, AOV,  + 1

Digital analytics

Tools

Adobe Analytics

Google Analytics

Excel

CMS / Web content management

Job description

Are you excited by the intersection of digital retail, data, and technology? As a Digital Retail Specialist, you’ll help shape the customer journey on BestBuy.ca and influence how it comes to life in stores and marketing channels. From launching the latest tech to optimizing campaigns and promotions, you’ll play a key role in delivering seamless, high-impact experiences. This role is based in the Greater Vancouver, BC area, where we practice a remote first working model, leveraging in-person interactions 5 days per quarter for strategic, collaborative, and social purposes.

What You’ll Do:

• Launch products, campaigns, and promotions across BestBuy.ca and other channels.
• Translate strategy into execution across web, marketing, and in-store touchpoints.
• Monitor business performance and customer behavior to uncover optimization opportunities.
• Lead initiatives to improve discoverability and conversion through SEO, content placement, and merchandising tactics.
• Use data to tell a story - sharing insights that influence business decisions beyond your immediate scope.
• Stay ahead of the competition with market and trend analysis.
• Support and mentor team members, helping the team deliver at its best.

What You’ll Bring:

• 3+ years of experience in eCommerce or digital marketing.
• Strong understanding of KPIs like traffic, conversion, AOV, and margin—and how to drive them.
• Proficiency with tools like Adobe Analytics, Google Analytics, Excel, and web content management platforms.
• Sharp analytical instincts and the ability to turn data into clear, actionable insights.
• Familiarity with digital merchandising tactics such as product placement and landing page optimization; SEO knowledge is a plus.
• Clear, confident communication skills and the ability to align teams around the "why".
• A curious, growth-oriented mindset and a drive to continuously improve.

Why You’ll Love It Here:

• Remote-first work environment.
• Employee discounts on awesome tech from day one.
• Flexible health benefits and wellness program.
• Training programs to build new and transferable skills.

About Best Buy Canada

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work. We believe in a fair and inclusive hiring process.

We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology.

Annualized Compensation Range $59,000.00 - $74,000.00 Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3

At Best Buy Canada, we bring tech to life - and make it fun! We are one of Canada's largest and most successful retailers, operating the Best Buy, Best Buy Mobile, Best Buy Express, and Geek Squad brands. We offer consumers a unique shopping experience with the latest technology gadgets, entertainment products, and an expanded assortment of lifestyle products. We have one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees with an environment where they can bring their whole selves to work. When you're part of our team, you'll get amazing discounts and promotional pricing on everything from TVs and refrigerators to luggage and furniture. You'll get a sneak peek at the newest tech devices before they hit the market!

Employment opportunities are available across Canada, including at our Canadian Headquarters (CHQ) in Vancouver, BC, our two distribution centres (one in the west and one in the east), and in many of our retail store locations from coast to coast.