Digital Product Owner (12-months)

Alberta Motor Association; Edmonton; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive wage

Professional development

Vacation pay

Flexible work models

Job summary

Alberta Motor Association in Edmonton is seeking a Digital Product Owner to shape our digital experiences across AMA properties. You’ll translate member insights into clear product stories, manage backlogs, and collaborate with design and development teams to launch features that improve conversion and user satisfaction.

This 12-month role offers hybrid work, competitive wages, and ongoing professional development.

Qualifications

• 2+ years in digital roles including product management.
• Strong knowledge of the digital sales funnel, CRO, UX principles and design concepts.
• Experience in customer research/engagement and digital marketing preferred.
• CSPO or A-CSPO certifications are assets.

Responsibilities

• Translate member needs into enchanting product stories and requirements.
• Define user stories, manage backlog, and remove obstacles with the dev team.
• Collaborate with design, PMs, and business partners to ensure timely launches.
• Analyze data with Marketing Ops and BI to drive feature ideas.

Skills

Product management

UX principles

Digital marketing

Customer research

CSPO/A-CSPO certification

Interdepartmental collaboration

Education

University degree in a related field

Tools

CSPO

Job description

HELP CHART OUR digital roadmap AS A DIGITAL PRODUCT OWNERThe OpportunityAre you a tech-savvy, creative thinker with a passion for shaping digital experiences? Do you dream in user stories, wireframes, and digital roadmaps If so, you're in for a treat! We're on the hunt for a Digital Product Owner to help us take our digital properties at AMA to the next level.* This role is a 12-month opportunity with a possibility of extension. *The Team You’ve Been Looking ForAMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people.As part of the AMA team, you’ll enjoy:Competitive wageOngoing professional developmentVacation pay is added to each paychequeFlexible work models that make sense for your lifestyleFor us, curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AI‑powered tools like ChatGPT, Copilot, and similar platforms as a real plus - especially when it’s used to work smarter, increase efficiency, and find better ways to get things done.Who You AreYou have an adventurer's spirit with a love for all things digital.You have a passion for innovation and a love for staying ahead of the digital curve.You’re a spirited team player who excels in a fast-paced environment and thrives on challenge.You have the natural ability to reduce a complex concept or task into something that is manageable and can be clearly understood, communicated and delivered on.You have an inquisitive mind and love coming up with new ways to tackle a challenge and digging deeper to find the perfect solution to increase value for your customers.You never sweat deadlines — you’ve got mad time management skills, so you always deliver on time.You work well on your own but also enjoy being part of a collaborative team.How You’ll Make an ImpactJoin the masterminds behind our digital strategy. With your blend of UX, design, and tech knowledge, you'll dive deep into member insights and feedback to help us navigate the digital product roadmap.You'll actively participate in creating, prioritizing, and nurturing our digital product development backlog.Your mission is to translate member needs into enchanting product stories. Expect lots of design discussions, journey mapping, and some tech wizardry!You’ll work closely with our design team to ensure your requirement artifacts become the masterpieces they deserve to be.As the liaison with our development team, you'll define user stories, manage the backlog, review requirements, and remove obstacles.You’ll collaborate with our project managers and business counterparts to identify risks, navigate schedules, and ensure our digital projects launch smoothly.Partnering with our Marketing Operations and Business Intelligence teams you’ll help analyze data, explore the unknown, and inspire new feature ideas.You'll be a key contributor throughout the entire project lifecycle. From gathering requirements to design, development, and launch!What You Bring to the Table2+ years of first-hand experience in digital, including digital commerce, product management, marketing, design and/or other related digital domains.Strong knowledge of the digital sales funnel, CRO, UX principles, techniques, and design concepts.Experience in customer research/engagement and digital marketing would be an asset. Certified Scrum Product Owner (CSPO) or Advanced Certified Scrum Product Owner (A-CSPO) certifications would be an asset.Previous Product Owner experience is not required; however, we are looking for someone with experience working with interdepartmental teams and projects.A university degree in a related field such as business, marketing, information technology, computer science, UX design or equivalencies are an asset.Belonging Matters HereAMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact [e-mail]. We’ll work with you feel supported throughout your journey with us.-WORK MODEL:Hybrid-Light-We thank all applicants for their interest; however, only those selected for an interview will be contacted.