Digital Merchandising Manager

GoodMorning.com; Edmonton; On-site; CAD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a Digital Merchandising Manager to enhance the online shopping experience and drive revenue growth. This mid-senior level role involves optimizing product detail pages, leading a dedicated team, and collaborating with various departments to align strategies with business goals. The ideal candidate will possess a strong background in eCommerce, digital merchandising, and data analysis, ensuring a seamless customer journey. Join a forward-thinking company that values excellence and customer satisfaction, and be part of a dynamic team focused on innovation and growth.

Benefits

Competitive compensation

100% employer-paid health and dental benefits

Employee Assistance Program

125% RRSP matching

Employee product discounts

Transportation Reimbursement

Qualifications

• 6+ years in digital merchandising with a proven track record.
• Experience in category management and retail operations.
• Strong analytical skills with a focus on KPIs.

Responsibilities

• Optimize product detail pages and landing pages for better conversion.
• Lead a team to achieve merchandising goals and collaborate across departments.
• Use analytics tools to monitor and improve engagement metrics.

Skills

Digital Merchandising

eCommerce Strategy

Leadership

Data Analysis

Project Management

SEO Optimization

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in eCommerce

Tools

Google Analytics

Shopify

Magento

Tableau

Looker

Job description

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Role Overview

The Digital Merchandising Manager is a customer-focused and data-driven leader responsible for optimizing the online shopping experience and driving revenue growth for GoodMorning.com. This role involves overseeing multiple eCommerce websites daily, ensuring a seamless and engaging customer journey that converts visitors into loyal customers. The ideal candidate will have a strong background in business operations and digital eCommerce, with demonstrated critical thinking, leadership, and strategic decision-making skills in a digital environment. Collaboration with the eCommerce Manager and stakeholders is essential to align website content, product presentation, and online merchandising strategies with brand identity, marketing objectives, and overall eCommerce strategy.

About Us

GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We succeed by obsessing over our customers, striving for excellence, moving fast, doing it right, adopting an ownership mindset, and celebrating wins together.

Benefits And Perks

• Competitive compensation, vacation, profit share, and equity package
• 100% employer-paid extended benefits - health and dental
• Employee Assistance Program
• 125% RRSP matching (10% of salary, up to $10k/year)
• Employee product discounts
• Transportation Reimbursement

Responsibilities

• Developing and optimizing product detail pages (PDPs), landing pages, and navigation flows to maximize conversion, including enhancing UX with intuitive layouts, clear CTAs, comparison tools, etc.
• Managing online product presentation, including imagery, descriptions, upsell/cross-sell modules, promotions, and bundles.
• Aligning product content with business goals such as revenue targets, brand positioning, and AOV growth.
• Leading, coaching, and supporting a team of direct reports to meet merchandising goals.
• Collaborating with Creative, Advertising, Marketing, and other teams to execute campaigns and product launches.
• Managing project briefs, timelines, and cross-departmental inputs for cohesive execution.
• Using analytics tools to monitor KPIs like conversion rate, attach rate, CTR, ROAS, and bounce rate to guide decisions.
• Overseeing A/B testing and promotional strategies to improve engagement and conversions.
• Ensuring product content is current, accurate, and SEO-optimized.

Ideal Candidate Profile

• Bachelor's degree in Business, Marketing, eCommerce, or related field.
• At least 6 years of proven experience in digital merchandising, eCommerce, or online product strategy, with a successful track record.
• Strong background in category management, product management, and retail operations.
• Minimum of 5 years of people management experience.
• Experience in forecasting, budgeting, revenue analysis, growth strategy, and business planning.
• Extensive experience with analytics tools like Google Analytics, Heatmaps, Session recordings.
• Ability to direct merchandising strategies supporting new product launches, brand repositioning, and seasonal revenue targets, with an understanding of promotional financial impacts and customer-centric decision-making.
• Experience working in fast-paced, cross-functional environments with strong communication and project ownership skills.

Nice to Have Skills

• Experience in home, mattress, or furniture categories.
• Knowledge of the Canadian retail market or DTC brands.
• Experience with CMS and eCommerce platforms like Shopify or Magento.
• Familiarity with BI tools like Looker, Tableau, GA4.
• Understanding of SEO best practices for PDPs and content hierarchy.
• Exposure to AR, 3D, or innovative UX merchandising tools.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Retail