Manager, Loyalty & Retention

Postmedia Network Inc.; Canada; Remote; CAD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a passionate Loyalty and Retention Manager to enhance customer engagement and retention strategies. This role involves collaborating with product and strategy teams to create impactful campaigns across various platforms, utilizing data analysis to drive decisions and improve customer experiences. If you are a self-starter with a knack for relationship building and a keen interest in media, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• 3-5 years of experience in marketing with a focus on retention strategies.
• Strong foundation in data analysis to inform decision-making.

Responsibilities

• Develop and execute loyalty and retention campaigns across all platforms.
• Collaborate with teams to improve customer engagement and reduce churn.

Skills

Data Analysis

Marketing Strategy

Customer Retention

Relationship Building

Project Management

Education

Undergraduate Degree in Business

Tools

Google Analytics

Tableau

DOMO

Job description

Division: Postmedia Audience Development

The Company:

Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

We are looking for a Loyalty and Retention Manager to join Postmedia’s growing subscriptions team. Customer engagement and subscriber retention are key focus areas for Postmedia brands, and we are looking for an enthusiastic individual to join the team.

Reporting to the Director, Digital Acquisition, the individual will be responsible for the creation and execution of billing and renewal, retention and engagement campaigns for both print and digital products. You will use retention, churn, engagement and CLV trend analysis to identify opportunities for test-and-learn campaigns to reduce churn and increase engagement with our products and services, including website, app, newsletter and online tools.

You will also be a key collaborator with the product and strategy team, incorporating your marketing expertise with ongoing content-focused engagement and retention strategies. Finally, you will also be tasked to provide analysis and insights to the senior management team.

What you'll do:

• Working with product and strategy teams, co-own the end-to-end strategy, execution and performance of loyalty and retention programs and campaigns across all platforms including emails and onsite promotional units
• Maintain existing campaign creative and ensure it meets brand standards and reflect current accurate product information
• Work with data science team to create audience segmentation models, and messaging for test and learn campaigns
• Work with key stakeholders to ensure creative, target audiences and workflows are set up correctly and that campaigns are deployed on time
• Create and execute billing and renewal campaigns ensure accuracy and timely deployment
• Collaborate with subscription sales, customer care, and finance to gain insights and identify opportunities to improve retention and better understand customer pain points
• Build strong working relationships with key stakeholders.
• Create reports and analysis and present findings to leadership
• Support the marketing director with upsell and bundling initiatives.

Who you are:

• Undergraduate degree in business or a related discipline
• Solid foundation for data analysis — ability to measure, report, and pivot results as well as make data-informed decisions
• Have 3-5 years of work experience in marketing, specifically in base management and retention strategies
• Ability to zoom in and out, balancing both strategy and marketing execution
• Self-starter and ability to manage competing priorities and multiple brand initiatives
• Demonstrated familiarity and interest in news and media
• Strong people skills, ability to develop relationships with key stakeholders, and ability to work within a team
• Detail-oriented and don’t let any small details fall through the cracks
• Familiar with analytics tools such as Google Analytics, Tableau and DOMO

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.