Digital Media Planner

Gene Worldwide Inc.; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player seeks a strategic Digital Media Planner to design and execute innovative media strategies. This role is crucial in identifying effective digital platforms and managing media budgets to maximize campaign impact. You will collaborate with creative teams and analyze data to inform future strategies, ensuring compliance with industry standards. Join a passionate team dedicated to redefining healthcare marketing and making a meaningful difference in people's lives. If you're a detail-oriented professional with a knack for digital marketing, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in digital media planning and buying, preferably in an agency.
• Strong analytical skills to interpret data and generate actionable insights.

Responsibilities

• Develop comprehensive digital media plans aligned with client objectives.
• Manage media buying across platforms including programmatic and social.

Skills

Digital Media Planning

Analytical Skills

Communication Skills

Budget Management

Collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Communications

Tools

Google Ads

Meta Ads Manager

DSPs

Job description

Description:
We’re a purpose-led, brand-obsessed, and human-centric marketing agency dedicated to making health the dominant force in society. We’re looking for a strategic and detail-oriented Digital Media Planner to design and execute innovative media strategies that drive results. This role is pivotal in identifying the best digital platforms and channels to reach target audiences, managing media budgets, and ensuring campaigns deliver maximum impact.

The Digital Media Planner will bring expertise in digital marketing, a deep understanding of media trends, and a data-driven mindset to shape campaigns that achieve measurable outcomes.

Key Responsibilities:

• Develop comprehensive digital media plans that align with client objectives, target audiences, and budgets.
• Conduct research to identify the most effective platforms, channels, and tactics for reaching target audiences.
• Manage media buying across platforms, including programmatic, social, search, display, and video.
• Monitor campaign performance and optimize media placements in real-time to maximize ROI.
• Collaborate with creative and account teams to ensure media plans align with overall campaign strategies.
• Analyze data and generate insights from campaign performance to inform future planning and recommendations.
• Stay current on digital media trends, platform updates, and emerging technologies to inform media strategies.
• Build and maintain relationships with media vendors and platforms to negotiate the best rates and placements.
• Prepare and present media plans, performance reports, and recommendations to internal teams and clients.
• Ensure media campaigns comply with industry standards and best practices.

Qualifications:

• 3+ years of experience in digital media planning and buying, preferably within an agency setting.
• Expertise in platforms such as Google Ads, Meta Ads Manager, DSPs, and other programmatic tools.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Proven ability to manage budgets effectively and optimize campaigns for performance.
• Excellent communication and presentation skills, with confidence in presenting to clients and internal teams.
• Experience collaborating with cross-functional teams, including creative and account teams.
• Knowledge of healthcare marketing or regulated industries is a plus but not required.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

Why Join Gene?

At Gene, we don’t just build brands—we create movements that change lives. As a Digital Media Planner, you’ll play a critical role in delivering campaigns that connect, inspire, and drive action. You’ll work alongside a team of passionate, talented professionals who share your commitment to excellence.

Our Commitment to Diversity and Inclusion:

Gene is an equal opportunity employer that celebrates diversity. We recognize that the best ideas come from varied perspectives, and we’re committed to creating an inclusive environment where everyone can thrive. We encourage candidates of all backgrounds to apply and join us in redefining healthcare marketing.