Digital Media Analyst

24 Seven Talent; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An innovative staffing and recruiting firm is seeking a Digital Analyst to enhance their marketing efforts through data analytics. This role focuses on providing insights from digital and retail media campaigns, utilizing tools like SQL and Tableau to connect marketing technology with actionable data. If you have a passion for data and a detail-oriented approach, this position offers a unique opportunity to contribute to impactful marketing strategies. Join a dynamic team where your analytical skills will drive success and help shape the future of digital marketing.

Qualifications

• Experience in data analytics and quality assurance.
• Proficiency in SQL and Excel is essential.

Responsibilities

• Provide mid and post-campaign insights for GAM and E-commerce.
• Analyze the impact of campaigns on sales and engagement.

Skills

Data Analytics

SQL

Excel

Digital Data Analytics

Attention to Detail

Tools

Tableau

Salesforce Marketing Cloud

Google Analytics

Power BI

Snowflake

DV 360

Datarama

Job description

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We are seeking a Digital and Analyst to join our team. This role involves working on digital and retail media analytics, enabling marketing technology, and connecting it to data for web, email, and applications.

Key Responsibilities:

1. Provide mid and post-campaign insights for GAM and E-commerce.
2. Pull campaign sales data and support quality control in reporting.
3. Respond to ad-hoc data insights requests and support taxonomy for automated reporting.
4. Analyze the impact of campaigns on sales and engagement.
5. Identify KPIs to connect campaigns to sales, including metrics like open rate, click-through rate, session length, and drop-offs.
6. Utilize SQL, Snowflake, Tableau or Datarama, GAM, and DV 360 for reporting.
7. Mine data and pull queries for regular day-to-day tasks.

Qualifications:

• Experience in data analytics and quality assurance.
• Detail-oriented with proficiency in SQL and Excel.
• Familiarity with Google Analytics, Salesforce Marketing Cloud, Tableau, or Power BI is preferred.
• A strong understanding of digital data analytics connected to sales is essential.
• Ability to work autonomously while taking direction and following through on tasks.

If you are passionate about data analytics and possess the required skills, we encourage you to apply!

Seniority level

• Associate

Employment type

• Contract

Job function

• Marketing

Industries

• Staffing and Recruiting