Digital and Media Analyst

24 Seven Talent; Mississauga; On-site; CAD 50,000 - 65,000; Full time

Job summary

A leading company in staffing and recruiting is looking for a Digital and Media Analyst. This entry-level role focuses on digital and retail media analytics, connecting marketing technology to data for web, email, and applications. Ideal candidates will have strong data analytics skills and proficiency in SQL and Excel. Responsibilities include analyzing campaign impacts, providing insights, and supporting automated reporting. If you're passionate about data analytics, apply now!

Qualifications

• Experience in data analytics and quality assurance.
• Strong understanding of digital data analytics connected to sales.

Responsibilities

• Provide mid and post-campaign insights for GAM and E-commerce.
• Analyze the impact of campaigns on sales and engagement.

Skills

Data Analytics

SQL

Detail-oriented

Tools

Excel

Google Analytics

Salesforce Marketing Cloud

Tableau

Power BI

Job description

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Job Description

Job Title: Digital and Media Analyst

We are seeking a Digital and Media Analyst to join our team. This role involves working on digital and retail media analytics, enabling marketing technology, and connecting it to data for web, email, and applications.

Key Responsibilities

1. Provide mid and post-campaign insights for GAM and E-commerce.
2. Pull campaign sales data and support quality control in reporting.
3. Respond to ad-hoc data insights requests and support taxonomy for automated reporting.
4. Analyze the impact of campaigns on sales and engagement.
5. Identify KPIs to connect campaigns to sales, including metrics like open rate, click-through rate, session length, and drop-offs.
6. Utilize SQL, Snowflake, Tableau or Datarama, GAM, and DV 360 for reporting.
7. Mine data and pull queries for regular day-to-day tasks.

Qualifications

1. Experience in data analytics and quality assurance.
2. Detail-oriented with proficiency in SQL and Excel.
3. Familiarity with Google Analytics, Salesforce Marketing Cloud, Tableau, or Power BI is preferred.
4. A strong understanding of digital data analytics connected to sales is essential.
5. Ability to work autonomously while taking direction and following through on tasks.

If you are passionate about data analytics and have the required skills, we encourage you to apply!

Additional Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Staffing and Recruiting

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