Digital Marketing Specialist, Paid Media & Performance [Temporary 14 Months]

Doane-Grant-Thornton-LLP; Toronto; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Profit sharing

Flex days

RRSP contributions

Holiday closure

Wellness benefits

Concierge‑like benefits

Work from anywhere in Canada in the夏 4

Job summary

Doane Grant Thornton is seeking a Digital Marketing Specialist to lead paid media strategy and hands‑on execution for a 14‑month contract. You will manage Google Ads, LinkedIn, Meta and other channels, aligning campaigns with business objectives and driving performance across the funnel.

You’ll optimize landing pages, collaborate with Content and Creative teams, and measure outcomes using GA4, GTM and UTMs.

Qualifications

• 5+ years of experience in digital marketing, performance marketing or paid media, ideally within a B2B or complex multi‑stakeholder environment.
• Strong hands‑on experience with Google Ads and LinkedIn Campaign Manager, with experience across Meta and other paid platforms considered an asset.
• Demonstrated experience managing campaign setup, targeting, budgets, optimization and performance reporting.
• Experience with GA4 and Google Tag Manager, including campaign and conversion measurement.
• Strong understanding of attribution, UTMs, A/B testing, conversion tracking and funnel analysis.
• Working knowledge of enterprise CMS platforms and experience creating or updating web pages and campaign landing pages. Experience with Optimizely or a comparable CMS would be an asset.
• Understanding of landing‑page optimization, SEO fundamentals, UX and conversion best practices would be an asset.
• Ability to balance strategy with hands‑on execution, from developing the campaign approach to working directly within advertising and digital platforms.
• Strong analytical, communication and stakeholder‑management skills.

Responsibilities

• Lead paid media strategy and hands‑on execution across Google Ads, LinkedIn Campaign Manager, Meta and other relevant channels.
• Manage the full campaign lifecycle, including planning, audience targeting, budgeting, creative briefing, trafficking, launch, optimization and reporting.
• Translate campaign and business objectives into effective channel, audience, targeting and investment strategies.
• Partner with Content, Creative and Digital teams to optimize campaign landing pages, calls‑to‑action and conversion journeys.
• Support the creation, editing and optimization of website and campaign landing pages within the CMS, ensuring content aligns with campaign objectives, brand standards, usability and measurement requirements.
• Apply a working knowledge of CMS platforms and basic web publishing principles to support campaign execution and digital content needs.
• Use GA4, Google Tag Manager and platform analytics to measure performance across the customer journey.
• Apply UTMs, attribution, conversion tracking and funnel analysis to strengthen campaign measurement.
• Identify opportunities for A/B testing and continuous optimization across audiences, creative, messaging and landing‑page experiences.
• Develop clear performance reporting and translate campaign data into actionable recommendations for Marketing and business stakeholders.

Skills

Digital marketing

Paid media

Analytics

Stakeholder management

SEO basics

A/B testing

GA4

GTM

CMS

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads

GA4

Google Tag Manager

CMS platforms

Optimizely

Job description

Who we are

You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Doane Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ about 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

Digital Marketing Specialist – Paid Media & Performance, 14-month contract position

We’re looking for an experienced Digital Marketing Specialist – Paid Media & Performance to join our Marketing team on a 14-month contract. This role will take a hands‑on lead in the strategy, execution and optimization of paid media campaigns, while also supporting digital campaign experiences across our website and CMS when required. You’ll manage campaigns from planning through execution and optimization, working closely with Marketing, Content, Creative and Digital colleagues to connect campaign investment, landing‑page experiences and measurement to meaningful business outcomes.

As a Digital Marketing Specialist your responsibilities will include:

• Lead paid media strategy and hands‑on execution across Google Ads, LinkedIn Campaign Manager, Meta and other relevant channels.
• Manage the full campaign lifecycle, including planning, audience targeting, budgeting, creative briefing, trafficking, launch, optimization and reporting.
• Translate campaign and business objectives into effective channel, audience, targeting and investment strategies.
• Partner with Content, Creative and Digital teams to optimize campaign landing pages, calls‑to‑action and conversion journeys.
• Support the creation, editing and optimization of website and campaign landing pages within the CMS, ensuring content aligns with campaign objectives, brand standards, usability and measurement requirements.
• Apply a working knowledge of CMS platforms and basic web publishing principles to support campaign execution and digital content needs.
• Use GA4, Google Tag Manager and platform analytics to measure performance across the customer journey.
• Apply UTMs, attribution, conversion tracking and funnel analysis to strengthen campaign measurement.
• Identify opportunities for A/B testing and continuous optimization across audiences, creative, messaging and landing‑page experiences.
• Develop clear performance reporting and translate campaign data into actionable recommendations for Marketing and business stakeholders.

Doane Grant Thornton

If you’re a bit like us, you’re driven to connect with how others are feeling and thinking. Here we walk in others shoes before taking action. Just imagine being part of a team that puts “we before me”, where flexAbility is a mindset, and where you trust your colleagues to have your back. At Doane Grant Thornton, you’ll work with inspiring leaders who support your development, both personally and professionally. This is a place where your insatiable curiosity enables you to think, see and hear from a variety of perspectives, a place where every day is different and having the courage to grow is part of who you are. And when all this comes together, well that’s when the magic happens!

Want to learn more about who we are and how we live our purple every day? Read our colleagues’ stories at www.discoveryourpurple.ca

Think you’ve got what it takes to be a Digital Marketing Specialist? Like the colour purple? Great. Here's a few more boxes we’re also hoping you can tick:

• 5+ years of experience in digital marketing, performance marketing or paid media, ideally within a B2B or complex multi‑stakeholder environment.
• Strong hands‑on experience with Google Ads and LinkedIn Campaign Manager, with experience across Meta and other paid platforms considered an asset.
• Demonstrated experience managing campaign setup, targeting, budgets, optimization and performance reporting.
• Experience with GA4 and Google Tag Manager, including campaign and conversion measurement.
• Strong understanding of attribution, UTMs, A/B testing, conversion tracking and funnel analysis.
• Working knowledge of enterprise CMS platforms and experience creating or updating web pages and campaign landing pages. Experience with Optimizely or a comparable CMS would be an asset.
• Understanding of landing‑page optimization, SEO fundamentals, UX and conversion best practices would be an asset.
• Ability to balance strategy with hands‑on execution, from developing the campaign approach to working directly within advertising and digital platforms.
• Strong analytical, communication and stakeholder‑management skills.

What success looks like

• Improve the effectiveness of our paid media investment through ongoing optimization and disciplined measurement.
• Provide greater visibility and accountability around campaign performance.
• Increase the Marketing team's agility and control over paid campaign execution.
• Strengthen integration between paid media, content, creative, landing pages and analytics.
• Turn performance data into insights that improve future campaign and investment decisions.

At Doane Grant Thornton we’re focused on making a difference in the lives of our clients, our colleagues and our communities. That’s our purpose. Or, as we like to say, living our purple.

What's in it for you?

• Profit sharing
• Flex days
• RRSP contributions
• Firmwide holiday closure
• Wellness benefits
• Concierge‑like benefits
• Work from anywhere in Canada in the summer for 4 weeks
• and more!

Our special culture shines through when we have the opportunity to connect in person. That’s why we’re working in a model where teams are required to be together in the office 4 days per week.

Are you ready to Discover Your Purple?