Digital Marketing Specialist, Paid Media & Performance [Temporary 14 Months]

Doane Grant Thornton LLP; Toronto; Sur place; CAD 55 000 - 75 000; Temps partiel

Résumé du poste

Doane Grant Thornton LLP is seeking a Digital Marketing Specialist – Paid Media & Performance for a 14-month contract. The role leads hands-on paid media strategy and optimization across Google Ads, LinkedIn, Meta, and other channels, coordinating with Marketing, Content, Creative and Digital teams to align campaigns with business outcomes.

The candidate will manage planning, targeting, budgeting, trafficking, launch, optimization and reporting, while supporting CMS-driven landing pages and

Qualifications

• Experience leading paid media campaigns across multiple channels.
• Ability to translate business objectives into channel, audience, and investment strategies.
• Experience supporting campaign landing pages and CMS-based content.

Responsabilités

• Lead paid media strategy and hands-on execution across Google Ads, LinkedIn Campaign Manager, Meta and other channels.
• Manage full campaign lifecycle from planning to reporting and optimization.
• Collaborate with Content, Creative and Digital teams to optimize landing pages and CTAs.

Connaissances

Paid media strategy

Google Ads

LinkedIn Campaign Manager

Meta advertising

Outils

GA4

Google Tag Manager

Description du poste

Who We Are

You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Doane Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ about 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

Who We Are

You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Doane Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ about 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

Digital Marketing Specialist – Paid Media & Performance, 14-month contract position

We’re looking for an experienced Digital Marketing Specialist – Paid Media & Performance to join our Marketing team on a 14-month contract. This role will take a hands‑on lead in the strategy, execution and optimization of paid media campaigns, while also supporting digital campaign experiences across our website and CMS when required. You’ll manage campaigns from planning through execution and optimization, working closely with Marketing, Content, Creative and Digital colleagues to connect campaign investment, landing‑page experiences and measurement to meaningful business outcomes.

As a Digital Marketing Specialist your responsibilities will include:

• Lead paid media strategy and hands‑on execution across Google Ads, LinkedIn Campaign Manager, Meta and other relevant channels.
• Manage the full campaign lifecycle, including planning, audience targeting, budgeting, creative briefing, trafficking, launch, optimization and reporting.
• Translate campaign and business objectives into effective channel, audience, targeting and investment strategies.
• Partner with Content, Creative and Digital teams to optimize campaign landing pages, calls‑to‑action and conversion journeys.
• Support the creation, editing and optimization of website and campaign landing pages within the CMS, ensuring content aligns with campaign objectives, brand standards, usability and measurement requirements.
• Apply a working knowledge of CMS platforms and basic web publishing principles to support campaign execution and digital content needs.
• Use GA4, Google Tag Manager and platform analytics to measure performance across the customer journey.
• Apply UTMs, attribution, conversion tracking and funnel analysis to strengthen campaign measurement.
• Identify opportunities for A/B testing and continuous optimization across audiences, creative, messaging and landing‑page experiences.
• Develop clear performance reporting and translate campaign data into actionable recommendations for Marketing and business stakeholders.

Doane Grant Thornton

If you’re a bit like us, you’re driven to connect with how others are feeling and thinking. Here we walk in others shoes before taking action. Just imagine being part of a team that puts “we before me”, where flexAbility is a mindset, and where you trust your colleagues to have your back. At Doane Grant Thornton, you’ll work with inspiring leaders who support your development, both personally and professionally. This is a place where your insatiable curiosity enables you to think, see and hear from a variety of perspectives, a place where every day is different and having the courage to grow is part of who you are. And when all this comes together