Digital Marketing Specialist

Gestalt Capital; Toronto; On-site; CAD 77,000 - 94,000; Full time

Job summary

Gestalt Capital is seeking a digital marketing specialist to own the marketing arm of a well-known Ontario brand, currently spending about $2.5M annually. You will maintain our market lead in Ontario while preparing a GTM for New York, interfacing directly with the CEO and the executive team to align strategy and execution.

The role is multi-disciplinary and hands-on, requiring a data-driven, results-oriented mindset.

Qualifications

• Data-driven with KPI tracking and analytics
• Ownership and execution mentality—no outsourcing
• Growth-focused with expansion into NYC and new channels

Responsibilities

• Own the digital marketing arm for the Ontario brand.
• Lead expansion into NYC market and multichannel growth.
• Interface with CEO and executive team to align strategy and execution.

Skills

Data-driven

Growth-oriented

Self-starter

Tools

Google Ads

Meta Ads

ChatGPT

Job description

Gestalt Capital is looking to bring on a digital marketing specialist for one of our portfolio companies.

The Role

You own the digital marketing arm of a well-known Ontario brand that spends roughly $2.5M / year in marketing dollars. We are launching into NY shortly and need someone who can help us maintain our market lead in Ontario while working towards a GTM. The role is multi-disciplinary, and you will interface directly with the CEO and the executive team.

You are

• Data-driven - you dig into numbers, track KPIs, and develop an intuition of what's going on. If there's a problem in the results, you notice it before anyone else.
• Someone who gets shit done - no agencies, no outsourcing. In the age of AI, if there's a problem, you can figure it out and fix it.
• Growth-oriented - We have a strong brand in Ontario and now need to expand. You are excited about leading the charge into NYC on the marketing front.

Success Looks Like

• Successfully growing our revenue by 15% y-o-y while maintaining CAC.
• Expanding us from Google Ads into other channels, including Meta, ChatGPT, social media, et al.
• $85,000 base