Digital Marketing Specialist

Daily Hive; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a talented Digital Marketing Specialist to join their dynamic team in Toronto. In this role, you will leverage your expertise in digital marketing to execute omni-channel campaigns and engage directly with clients, ensuring alignment with strategic goals. You will be responsible for optimizing campaigns across platforms like Meta and Google Ads while utilizing data analytics to drive performance improvements. This position offers a collaborative work environment where your contributions will help shape impactful marketing strategies. If you're passionate about digital marketing and eager to grow within a leading media company, this opportunity is perfect for you.

Benefits

Access to Toronto office

Professional development opportunities

Collaborative working environment

Qualifications

• 4-6 years of experience in digital marketing and media strategy.
• Expertise in client-facing roles and presenting campaign insights.

Responsibilities

• Execute and optimize digital marketing campaigns across various platforms.
• Serve as the primary point-of-contact for clients and present performance reports.

Skills

Digital Marketing

Client Communication

Data Analysis

Campaign Optimization

Strategic Thinking

Tools

Meta Ads Manager

Google Ads

LinkedIn Ads

Hootsuite

Meta Business Suite

Job description

At titus/one, owned by ZoomerMedia, we specialize in performance marketing, digital strategy, and media innovation, helping brands grow through data-driven strategies. As part of the Zoomer Digital Network, home to leading brands like BlogTO, Daily Hive, Curiocity, and The Peak, we combine the agility of an elite digital marketing agency with the reach of a diversified media powerhouse. We thrive at the intersection of marketing, media, and technology, constantly pushing boundaries to drive impactful results for our clients.

Who we are looking for: We’re seeking a Digital Marketing Specialist who understands the full range of digital marketing services and who can execute omni-channel campaigns. This role requires strong client communication skills, strategic thinking, and the ability to deliver high-performance marketing campaigns. The ideal candidate will confidently engage directly with clients, make data-driven decisions, and continually improve results — all while ensuring alignment with the Director of Marketing’s vision.

Key Responsibilities:

1. Campaign Execution & Optimization
1. Translate marketing objectives into clear, actionable plans, ensuring all stakeholders understand the roadmap.
2. Execute marketing strategies developed by the Marketing Director.
3. Work closely with creative teams to ensure marketing materials align with brand messaging and strategy.
4. Plan and execute paid digital advertising campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, and other platforms.
5. Oversee audience targeting, ad performance, and budget allocation to maximize campaign effectiveness.
6. Optimize ongoing campaigns based on performance analytics, adjusting strategies as needed.
7. Conduct quality assurance (QA) checks on all marketing initiatives, ensuring accuracy and brand alignment.
8. Use platforms like Hootsuite and Meta Business Suite to deploy and manage content effectively.
9. Over time, provide direct strategic guidance without the Director present.

1. Client Service and Reporting
1. This is a client-facing role where you will be the primary point-of-contact on selected accounts.
2. Where the Project Manager is the key contact person, you will collaborate with them and team members to create and present performance reports, highlighting key takeaways, insights, and next steps.
3. On a quarterly basis, complete full reviews and develop presentations that will include strategic recommendations from the Director of Marketing or another strategist.
4. Write contact reports after each meeting and initiate action items in conjunction with the appropriate team members.

Qualifications & Requirements:

• 4-6 years of experience across the full range of digital marketing, social media advertising, and media strategy.
• Experience in a client-facing role, presenting strategies and campaign insights directly.
• Expertise in Meta Ads Manager, Google Ads, LinkedIn Ads, and digital analytics tools.
• Proficiency with social media management platforms like Hootsuite, Sprout Social, or Meta Business Suite.
• Strong data analysis skills, with the ability to interpret campaign performance and optimize accordingly.
• Knowledge of audience targeting, ad copy best practices, and conversion optimization.
• Excellent verbal and written communication skills for client interactions and presentations.
• Highly organized with the ability to manage multiple projects and client accounts simultaneously.
• Ability to work in a fast-paced environment and adapt to evolving client needs.

What we offer:

• We are looking for an independent contractor to join our team who is based in Toronto.
• Access to the Toronto office for a collaborative working environment.
• Opportunities for professional development and growth within a large diversified media company.
• Compensation is commensurate with experience.

We thank all applicants for applying, however, only successful candidates will be contacted.

**Please submit resumes as a PDF**

ZoomerMedia Limited is an organization that values creativity, innovative thinking, inclusion and diversity. We offer a great opportunity to work alongside passionate and intelligent individuals, and are proud to be an Equal Opportunity Employer. If you require accommodations during the application process, please contact us at [e-mail]