Digital Marketing Specialist

Fidelity Canada; Toronto; Hybrid; CAD 50,000 - 75,000; Full time

Job summary

Fidelity Canada is seeking a Digital Marketing Specialist to drive marketing automation and sales enablement efforts. This full-time position offers a hybrid working arrangement and requires a university degree along with a year of marketing operations experience. The successful candidate will contribute to projects that enhance marketing effectiveness and customer engagement in a supportive and innovative environment.

Benefits

Competitive total compensation

Comprehensive health benefits

Parental leave top-up

Generous time off policy

Flexible working arrangements

Professional development opportunities

Qualifications

• Minimum 1 year of marketing operations or campaign management experience.
• An understanding of marketing automation and CRMs.
• Experience in database management and content production.

Responsibilities

• Assist with the operations and execution of marketing automation programs.
• Help evaluate customer experience across multiple channels.
• Assist in production of digital communications and campaign execution.

Skills

Communication

Analytical skills

Creative thinking

Problem-solving

Education

University degree or equivalent work experience

Tools

Marketo

Salesforce

Adobe Creative Suite

Job description

Job Description

Please note:

• Current work authorization for Canada is required for all openings.

• You will be working on a hybrid schedule as part of Fidelity’s dynamic working arrangement.

• This is a regular, full-time opportunity.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

How You’ll Make an Impact

The Digital Marketing Specialist will assist in achieving efficient operations within Fidelity’s marketing automation and sales enablement platforms, in addition to other initiatives, such as assisting others with the automated production of fund performance materials.

Key Accountabilities:

1. Marketing automation and sales enablement support

• Assist with the efficient operations and execution of Fidelity’s marketing automation and sales enablement programs.

• Assist others with the setting up and execution of marketing automation campaigns, including events, webcasts and other email campaigns.

• Assist with the sales enablement efforts to help others better engage with clients and prospects throughout the buyer’s journey.

• Collaborate with internal and external stakeholders to assist others in the optimization of marketing operations.

• Assist others in the maintenance of Fidelity’s content library.

• Collaborate with internal teams to assist others with the creation of emails, landing pages, setting up A/B and multivariate tests in order to optimize the user experience.

• Help others to evaluate the end-to-end customer experience across multiple channels and customer touch points.

2. Assist with database maintenance, content production and campaign execution

• Assist others with the production of digital communications, documents and campaigns.

• Help others to ensure the organization of client and prospect data.

• Assist others to make sure that all performance data received is inputted into the database to deliver on deadlines.

• Aid others in end-to-end campaign support, which includes supporting the design, development, launch, and tracking aspects.

• Help others in the automation of content production and campaigns.

3. Marketing effectiveness reporting

• Assist others with the production regular reporting and campaign tracking to increase marketing effectiveness.

• Aid in tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales.

• Assist in the creation of reports focused on content, campaign and sales enablement analytics to inform strategies and tactics.

• Help research marketing best practices to improve email open rates, click through rates and form fill conversions.

• Conduct research to aid others in continual optimization through A/B and multivariate testing.

• Assist in the development of regular reporting on campaign performance and help with conducting postmortem analysis.

4. Automation, A.I. and digital resource

• Act as a resource for marketing in areas such as automation and A.I.

• Work with internal technology partners to find innovative solutions to business problems.

• Collaborate with stakeholders such as Sales, Business Analytics, Finance and IT to assist in the creation of business cases for initiatives.

• Assist in the research of digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.

What We Are Looking For

• University degree or equivalent work experience.

• Minimum 1 year of marketing operations or campaign management experience.

• An understanding of marketing automation and CRMs (e.g. Marketo, Salesforce).

• An understanding of sales enablement (e.g. Seismic).

Nice to Have’s:

• Experience in the Mutual Fund/Financial Services industry.

• Experience in document and content productive technology (e.g. Adobe Creative Suite).

• Experience with database management and content production.

• PMP/Marketo Certification.

The Expertise You Bring

• Creative thinking with a passion for growth and performance marketing.

• Excellent communication skills, both written and oral, are required.

• The ability to multi-task and assist with the execution multiple ongoing projects.

• Strong organizational abilities and strong analytical skills essential.

• Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment.

Some of the ways we will help you feel valued and supported as part of our team:

• Flexible working arrangements.

• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.

• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, which include up to $5000 annually for mental health services and therapy.

• Parental leave top-up to 100% of your salary for a period of 25 weeks.

• Up to $650 for home office equipment.

• Generous time off policy, including two paid days annually to volunteer at a charity of your choice.

• Diversity and inclusion programs, including an active network of Employee Resource Groups.

• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail] .

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People

• Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team