Digital Marketing Specialist

Citron Talent Acquisition Team; Markham; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a detail-oriented Digital Marketing Specialist to enhance B2B marketing efforts across Canada and the U.S. This role involves managing CRM systems, executing marketing automation, and collaborating with Sales to drive growth. You'll be part of a fun and inclusive team that values creativity and work-life balance. With opportunities for continuous learning and career advancement, this position offers a chance to make a significant impact in a supportive environment. If you're passionate about digital marketing and looking to grow your career, this is the perfect opportunity for you.

Benefits

Health insurance

Dental insurance

Vision insurance

Life insurance

Continuous learning and development

Collaborative team environment

Career advancement opportunities

Qualifications

• 5+ years in B2B digital marketing focusing on CRM and marketing automation.
• Hands-on experience with Salesforce and HubSpot for campaign management.

Responsibilities

• Manage Salesforce CRM for marketing, including data hygiene and lifecycle tracking.
• Build and deploy email marketing campaigns and nurture sequences.

Skills

B2B digital marketing

CRM management

data enrichment

email marketing

lead lifecycle management

communication skills

attention to detail

HTML/CSS

Tools

Salesforce

HubSpot

WordPress

Shopify Plus

Job description

Great companies start with great people!

Citron is a people first organization. Our strength comes from our teams of professionally-trained and Citron Certified Technicians. Citron Hygiene specializes in hygiene, sanitation and disinfection services for washrooms and common areas that meet the needs of commercial establishments and property managers. We have created a fun, inclusive, collaborative, and team-oriented culture. All departments work together to achieve company goals, with camaraderie and respect. We are committed to fostering a great culture because we value our internal talent and work hard on maintaining an environment that provides opportunity to those who seek it out.

We are seeking a detail-oriented and technically skilled Digital Marketing Specialist to support the execution of integrated B2B marketing campaigns across Canada and the United States. This role focuses on marketing automation, CRM management, data enrichment, and collaborating closely with Sales to drive pipeline growth and lead conversion.

The ideal candidate is a clear communicator who works respectfully with others and takes feedback in stride. Our culture is entrepreneurial and resourceful—we often find creative solutions with the tools we have. We value work-life balance, and when we're working, we stay focused and make the most of our time together. We believe in thoughtful prioritization over multitasking and appreciate team members who bring a calm, steady approach to getting things done.

Key Responsibilities

CRM & Database Management

• Manage and optimize Salesforce CRM for marketing use, including lead segmentation, data hygiene, and lifecycle tracking.
• Enrich lead and account data using internal processes and third-party tools to improve targeting and reporting.
• Maintain the integrity of the marketing database, ensuring accurate and actionable data for campaign execution.

Marketing Automation & Campaign Execution

• Build and deploy email marketing campaigns and nurture sequences using HubSpot.
• Set up landing pages, forms, and list segmentation to support inbound and outbound campaigns.
• Implement lead scoring, routing logic, and email workflows to support timely follow-up and conversion.
• Continuously analyze and optimize campaigns through A/B testing and performance monitoring.

Reporting & Performance Analysis

• Create and maintain dashboards and reports in Salesforce to track campaign performance and lead progression.
• Provide regular insights and recommendations to improve engagement and campaign effectiveness.

Cross-Functional Collaboration

• Partner across Sales, Marketing, and Customer Success teams to ensure alignment on campaigns, messaging, and target audiences.
• Participate in campaign planning, offering input based on marketing system capabilities and audience insights.

Web & Online Store Maintenance

• Update website content including blogs, landing pages, product information, and contact details on the WordPress site.
• Ensure all WordPress plug-ins are updated and functioning properly.
• Maintain and update product listings on the Shopify Plus store.
• Monitor and report on store performance using Shopify analytics.

Required Skills & Experience

• 5+ years of experience in B2B digital marketing with a focus on CRM, data, and marketing automation.
• Hands-on experience with Salesforce CRM.
• Proficient in HubSpot for email marketing and automation.
• Strong understanding of lead lifecycle management, segmentation, and data enrichment.
• Experience building dashboards and analyzing performance metrics.
• Comfortable managing multiple marketing systems and tools.
• Strong communication skills and attention to detail.
• Basic HTML/CSS skills for emails or landing pages is a plus.

Preferred Qualifications

• Experience working across both Canadian and U.S. B2B markets.
• Familiarity with data enrichment tools such as ZoomInfo, Clearbit, or similar.
• Knowledge of compliance requirements (e.g., CASL, CAN-SPAM).

What's in it for you

• Benefits including health, dental, vision, and life insurance
• Continuous learning and development: Get the tools, training, flexibility, and autonomy to build your career, be part of our continuous education program.
• Fun, supportive, and collaborative team
• Excellent career advancement and learning opportunities within a rapidly growing and stable company

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary.

Citron Hygiene is an equal opportunity employer and welcomes applications from qualified individuals from all backgrounds and abilities. In addition, reasonable accommodations may be made to enable individuals with disabilities throughout the recruitment process and to perform the essential functions of this position.

Citron Hygiene values the integrity of the recruitment process and strongly encourages applicants to rely on the following trusted sources for information about available employment opportunities: Citron Hygiene's official company website, Indeed, and Glassdoor.