Digital Marketing Specialist

Roots; Golden Horseshoe; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player is on the lookout for a Digital Marketing Specialist who is passionate about driving results and optimizing strategies. This role involves managing Paid Media, Affiliate Marketing, and SEO initiatives to enhance conversions and revenue across both Canadian and U.S. markets. The ideal candidate will thrive in a fast-paced retail environment, demonstrating strong analytical and project management skills while collaborating with various teams to achieve marketing goals. If you are entrepreneurial and eager to make a measurable impact, this opportunity is perfect for you.

Qualifications

• 2+ years of experience in digital marketing with a focus on paid advertising.
• Strong analytical skills with proficiency in performance metrics tracking.

Responsibilities

• Manage Paid Media campaigns and contribute to revenue goals.
• Support affiliate marketing strategies and optimize existing partnerships.
• Collaborate with SEO consultants to improve rankings and implement strategies.

Skills

Digital Marketing

Paid Advertising

SEO

Affiliate Marketing

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

SEMrush

Google Search Console

Data Visualization Tools

Job description

1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada Req #2000

Thursday, April 10, 2025

Roots is more than just an iconic Canadian retailer; we are a passionate team committed to integrity, trust, and doing what is right. We foster a growth-oriented environment with teams dedicated to results and long-standing partnerships that uphold high ethical standards.

We are seeking a Digital Marketing Specialist who draws inspiration from our roots, is results-driven, and loves thinking big to join our journey.

Reporting to the Senior Manager, Digital Marketing (eCommerce), the Digital Marketing Specialist will support Paid Media, Affiliate Marketing, and SEO initiatives to increase conversions and revenue in Canada and the U.S. This role requires collaboration with Brand Marketing, Creative teams, and external agencies to optimize strategies for traffic, engagement, and conversions across DTC channels.

The ideal candidate is entrepreneurial, resourceful, and passionate about making a measurable impact. They will also improve go-to-market processes, enhance operational efficiencies, and thrive in a fast-paced retail environment.

Responsibilities include:

Paid Media (50%)

• Contribute to revenue goals, strategies, and KPIs for Paid Media campaigns.
• Execute go-to-market deliverables, including briefs, checklists, calendars, and asset plans.
• Coordinate asset creation, review, and approval processes with internal and external partners.
• Manage campaign performance dashboards using Google Analytics and vendor reports.
• Assist in building campaign reports, analyzing performance, and recommending optimizations.
• Ensure all paid assets meet user experience standards from click to product pages.
• Analyze market trends to optimize media plans and identify new opportunities.

Affiliate Marketing (30%)

• Support revenue goals through affiliate marketing strategies and KPIs.
• Identify, onboard, and nurture new affiliate partnerships.
• Communicate with affiliate partners, providing support and performance feedback.
• Optimize existing relationships for higher engagement and conversions.
• Coordinate creative assets to ensure brand consistency.
• Monitor, analyze, and report on campaign performance for continuous improvement.

SEO (25%)

• Collaborate with SEO consultants to leverage SEO and SEM synergies.
• Support content strategies, keyword research, and competitive analysis to improve rankings.
• Monitor SEO trends and implement innovative strategies.
• Stay updated on industry best practices and search engine updates.

Ideal candidates will have:

• At least 2 years of experience in digital marketing, with a focus on paid advertising, and knowledge of affiliate marketing and SEO.
• Strong analytical skills with proficiency in tracking and interpreting performance metrics.
• Knowledge of digital marketing platforms, tools, and industry trends.
• Experience with SEO tools like SEMrush, Google Analytics 4, Google Search Console, and data visualization tools is a plus.
• Creative problem-solving skills and ability to develop visually aligned assets.
• Excellent communication and collaboration skills.
• Strong project management skills and attention to detail.
• Ability to adapt to changing priorities and work effectively under pressure.

Founded in 1973, Roots Canada is a publicly traded lifestyle brand offering apparel, leather goods, footwear, and activewear with over 100 stores across North America and Asia.

We value diverse experiences and perspectives. We encourage applications from all qualified candidates and provide accommodations throughout the recruitment process.

• 1400 Castlefield Ave, Toronto, ON M6B 4C4, Canada