Digital Marketing Specialist

ENMAX; Calgary; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

ENMAX is seeking a Digital Marketing Specialist to lead their digital strategy and execution in Calgary. The ideal candidate will have a strong background in marketing, with 5+ years of experience, and proven skills in managing successful digital campaigns across various platforms. In this role, you will work closely with cross-functional teams to enhance customer experience and drive engagement. Join us to make a difference in the energy sector while enjoying competitive benefits and a hybrid work environment.

Benefits

Flexible benefits program

Onsite fitness facility

Onsite childcare centre (upon availability)

Free parking

Qualifications

• 5+ years of digital marketing experience.
• Proficiency in managing paid search campaigns and A/B testing.
• Excellent communication skills with stakeholders.

Responsibilities

• Develop strategic marketing plans across multiple platforms.
• Monitor campaign performance and optimize for conversions.
• Manage digital advertising budget and forecast performance.

Skills

Digital marketing

Project management

Analytical skills

SEO

Education

Bachelor’s degree in Marketing, Business or Communications

Google and Meta certifications

Hootsuite or Sprout Social certifications

Tools

Google Tag Manager

Google Analytics

Meta Business

YouTube Ads

SPM tools (e.g., DV360, The Trade Desk, Amazon DSP)

Job description

Current ENMAX employees are encouraged to apply through their internal Workday access.

Posted: May 28, 2025 Closing Date:June 11, 2025 Position Type: Limited Term (12 months) Management Professional (MP)

ENMAX Values – Safety, Integrity, Accountability, Service, Teamwork, Agility, Innovation

Reporting to the Manager of Competitive Marketing, the Digital Marketing Specialist is responsible for digital marketing strategy, development, and execution. Utilizing best practices in search, display, social advertising and cognizant of the user experience online and SEO strategies, this role contributes to the overall success of the Marketing team, ensuring team KPIs are met and contributing to the success of the Customer Solutions team. Focus areas are Easymax brand awareness, retention and acquisition in the context of retail electricity and natural gas plans in Alberta.

Major Responsibilities:

• Develop and execute strategic customized marketing plans across platforms including DV360, Amazon DSP, The Trade Desk, Meta, and YouTube adapting for different audiences and market dynamics.

• Monitor daily campaign performance to ensure performance, conversions, and ROAS. Lead analysis, A/B testing and optimization recommendations and provide weekly campaign reporting using GA4 and platform reporting tools. Document campaign setups and processes.

• Set up tracking in Google Tag Manager for accurate and comprehensive campaign reporting. Perform quality assurance checks on ad tags and tracking pixels.

• Proficient management of paid search campaigns including keyword research to identify audiences, targeting, bidding strategies and ad copy development. Optimize keywords and bid management. Continuously test and enhance ads.

• Manage a full funnel digital media mix in collaboration with internal team members and external partners to ensure alignment across omni-channel campaigns. Participate in CX Journey Mapping to identify new digital marketing opportunities. Monitor market trends and competitive activity to identify new opportunities or threats.

• Manage digital advertising budget and forecast digital marketing performance metrics.

• Elevate the customer experience online by identifying customer needs and making improvements to the Electricity, Natural Gas, Solar, and My Account sections of the website in collaboration with Customer Care, Customer Solutions, Marketing, UX, and IT team members.

• Stay current on industry trends, platform updates, and digital marketing best practices.

• Mentor other team members to enhance their digital marketing knowledge.

Education Required:

• Bachelor’s degree in relevant discipline such as Marketing, Business or Communications.

• Google and Meta certifications.

• Hootsuite or Sprout Social certifications.

Qualifications & Experience:

• 5+ years of digital marketing experience responsible for the creation and implementation of search, display and paid social campaigns, analytics, testing, optimization and reporting.

• Proficiency with DSPs (DV360, The Trade Desk, Amazon DSP).

• Proficiency with Google Analytics, Google Tag Manager and Looker Studio.

• Proficiency with Meta Business and YouTube Ads.

• Experience with SEMRush is considered an asset.

• Understands tracking (pixels, UTM parameters) and campaign QA.

• Familiar with SEO best practices.

• Proficiency with Excel (pivot tables, lookups).

• Competency with Power Point, Word, Teams and Outlook.

Competencies:

• Strong project management and collaboration skills, with the ability to manage multiple campaigns and work effectively with cross-functional teams to achieve results.

• Excellent communication skills with the ability to report clearly and effectively to management and stakeholders.

• Results-driven, agile, problem-solver able to navigate changing trends and market dynamics.

• Creative thinker able to generate and implement innovative digital strategies to improve awareness, engagement and conversion.

• Data-driven approach to decision making.

• Ability to work under high pressure in a fast-changing environment while maintaining focus.

• Strong interpersonal skillset to help guide, influence, and motivate others.

Did we mention the ENMAX Advantage?

We offer competitive compensation including a comprehensive flexible benefits program, non-downtown location that includes great building amenities such as free onsite fitness facility with programming geared to employee’s needs, onsite childcare centre (upon availability, offered from our ENMAX Place location 141 – 50 Ave. SE), free parking and much more. If you share our values and would like to make a difference with your career, join the team and see where the ENMAX possibilities can take you.

Location:This role will be part of our hybrid (home and office) workforce with office workspace located at ENMAX Place (141 - 50th Avenue SE, Calgary, AB). You will work from home on Mondays and Fridays and in the office on Tuesdays, Wednesdays, and Thursdays.

Note:

• If we can provide an accommodation or adjustment to make the process more accessible for you, please let us know. ENMAX welcomes all qualified applicants to apply and is committed to a safe and respectful workplace. It is our aim to have a workplace which is inclusive and values safety, diversity, personal integrity, respect for individual differences, and encourages ownership and accountability for our actions.

• Every ENMAX employee is responsible to take reasonable care to protect the health and safety of themselves, of all other workers, and of the public. Each employee must become familiar with safety procedures and rules applicable to their job and are required to follow themwhile working at ENMAX.

• Must be legal to work in Canada and requires the successful completion of a criminal background check. Two pieces of valid Government issued ID will be required.

In the spirit of reconciliation, we respectfully acknowledge that we live and work on the traditional lands of Indigenous Peoples. ENMAX headquarters is in Calgary, Alberta, the traditional territory of the Blackfoot Confederacy, comprised of the Siksika, Kainai, Piikani, and Amskapi Piikuni Nations; the Tsuut’ina Nation; and the îyârhe Nakoda Nations of Chiniki, Bearspaw, and Goodstoney, and home to the Métis Nation of Alberta, as well as many diverse Indigenous people who have made the city their home. We are committed to strengthening relationships with Indigenous Nations and peoples in all communities where we operate, through respect and collaboration.

Please visitourcareers page to learn more about other opportunities at ENMAX Corporation.

#LI-POST