Digital Marketing Specialist

Connecting you to Digital Marketing Specialist jobs in Calgary, Alberta!

About Staffing is an Alberta-based recruitment company that connects jobseekers to employers across Canada. Established in 1996, About Staffing is a BBB Accredited Business and a proud member of the Calgary Chamber of Commerce.

About Staffing is expanding its internal team! We are looking for a Digital Media Specialist to join our team and help in the continued growth of our local Calgary business.

Job ID: 42694

Job Type: Direct Hire

Category: Marketing

Location: Calgary, Alberta

In this in-office role we are looking for a creative, yet analytical individual who can balance the data-driven approach to digital marketing.

If you are someone who is able to create captivating content including graphics, blogs, videos, websites, newsletters, etc. and bring forward fresh, innovative ideas, apply today!

Duties and Responsibilities:

• The key job functions are:
• Website Management: Maintain and optimize the WordPress website, ensuring security, performance, and seamless functionality.
• SEO & Google Rankings: Develop and execute SEO strategies, optimize content, and monitor site performance to improve search visibility.
• Google Ads & Paid Campaigns: Manage and optimize Google Ads, track performance, and refine strategies for better ROI.
• Content Creation: Develop blogs, newsletters, social media content, and graphics, ensuring brand consistency and audience engagement.
• Creative Strategy: Bring forward innovative ideas and marketing strategies to enhance digital engagement and lead generation.
• Data-Driven Optimization: Analyze website and campaign metrics, conduct A/B testing, and adjust strategies based on performance insights.
• Technical Oversight: Manage integrations, plugins, hosting, and site security to ensure stability and efficiency.

Education:

• Post-secondary education in Marketing, Digital Media, Communications, or a related field is an asset.
• Certifications in SEO, Google Ads, or WordPress management are highly beneficial.

Qualifications:

• Clean criminal background.

Experience:

• 3+ years of experience in website management, digital marketing, and content creation.
• Proven experience managing WordPress sites, including plugins, security, and performance optimization.
• 3+ years of hands-on experience with SEO, Google Analytics, and Google Ads campaign management.
• Strong background in content creation, including blogs, newsletters, social media, and graphic design.
• Experience using data analytics to inform marketing strategies and improve engagement.

Skills:

• Skilled in tracking and analyzing performance metrics to refine marketing efforts.
• Proficiency in WordPress, SEO tools, Google Ads, and analytics platforms.
• Strong writing, editing, and design skills for blogs, newsletters, and social content.
• Excellent verbal and written communication skills for cross-functional teamwork.
• Ability to manage multiple tasks, meet deadlines, and adapt to evolving priorities.

Base Salary:

• Salary based on qualifications and experience.
• Full benefits package including:
• Health spending account (HSA)
• RRSP matching
• Flex time
• Education allowance

Work Hours:

• Flexible scheduling, with the potential for full-time or part-time hours based on the candidate’s experience and role requirements. Work hours will fall within office operations, Monday to Friday, 8:00 AM – 4:30 PM.

Remote Work:

• This position is not remote and required to be on-site.

Additional Notes:

• This opportunity does not include relocation. It will be the responsibility of the candidate should relocation be required.
• All applicants must be authorized to work in Canada to be considered for employment.

Equity. Diversity. Inclusion. At About Staffing, EDI has always been a business priority and is continually upheld in our business practices. The About Staffing team would like to thank everyone who applies and will contact those potential candidates who are suitable for the position based on the employer’s needs.